Michel Labonté
Lévis
Summary
Strategic business leader and sales expert with 20+ years of experience in the automotive, electrical, and electric vehicle (EV) industries. Proven ability to grow revenue, expand market share, and secure high-value partnerships. Trilingual (English, French, German) with expertise in leading cross-functional teams, negotiating complex contracts, and consistently exceeding sales targets. Combines strategic vision with hands-on sales leadership to drive innovation, collaboration, and operational excellence.
Overview
23
23
years of professional experience
Work History
General Director / Director of Sales Development
DCF Inc.
Saint-Augustin-de-Desmaures
01.2024 - Current
- Achieved 8% revenue growth in the first year through new business opportunities.
- Secured partnerships with global brands: Ansell, Honeywell, Hunter Engineering, SupAir, WIHA.
- Expanded services to include EV technical training and equipment certification.
- Negotiated distribution and consignment agreements to strengthen market position.
- Led expansion into Eastern Canada with strategic planning and partnerships.
Canadian Sales Director
SKF Canada
01.2021 - 01.2024
- Company Overview: Automotive & Heavy-Duty National Accounts
- Increased national sales revenue by 15% through strategic account development.
- Negotiated and secured long-term contracts with OEM and aftermarket clients.
- Improved supply chain performance with cross-functional collaboration.
- Expanded account portfolio, ensuring customer retention and sustainable growth.
- Automotive & Heavy-Duty National Accounts
- Reason for Leaving: Transition to entrepreneurship in the EV market.
Sales Development Specialist / Territory Manager
UAP NAPA
Eastern Québec
06.2016 - 01.2021
- Company Overview: Tools & Equipment Division / Electrical Division
- Achieved 10% sales growth across divisions with targeted training and client support.
- Designed and delivered product training programs, increasing adoption and satisfaction.
- Consistently exceeded quotas, maintaining minimum 5% annual sales growth.
- Tools & Equipment Division / Electrical Division
Territory Manager (Sales Representative)
Permatex
Eastern Québec
02.2006 - 10.2011
- Managed 350+ accounts across Eastern Québec, increasing market share.
- Achieved 5-10% annual sales growth through strategic client development.
- Organized conferences, exhibitions, and training sessions to build customer knowledge.
Québec Sales Director / Sales Representative
Spectra Premium
Québec & Eastern Québec
08.2002 - 02.2006
- Advanced from Sales Representative to Québec Sales Director.
- Developed and launched a new product line, strengthening brand presence.
- Expanded customer base and increased market share across Québec.
Québec Sales Director / Sales Representative
Spectra Premium
Québec & Eastern Québec
01.2015 - 06.2016
Education
University Certificate (UCPC) - Leadership & Management
Athabasca University
09.2025
Negotiation Practitioner -
Nasher Negotiation Institute
12.2021
Certificate - Supply Chain Management & Business Simulation
Fresh Connection
12.2022
DEP - Technical & Commercial Representation
Cégep de Lévis
12.2002
DEP - 2D/3D Graphic Animation
L'Académie du Savoir
12.2000
DEC - Marketing & Administration
St. Lawrence College
12.1997
Skills
- Strategic Leadership and Business Development
- Sales Growth and Market Expansion
- Contract Negotiation and Key Account Management
- EV Market Knowledge and Emerging Technologies
- Training, Certification, and Technical Coaching
- CRM
- Microsoft Office
- 2D Graphics
- Marketing
Timeline
General Director / Director of Sales Development
DCF Inc.
01.2024 - Current
Canadian Sales Director
SKF Canada
01.2021 - 01.2024
Sales Development Specialist / Territory Manager
UAP NAPA
06.2016 - 01.2021
Québec Sales Director / Sales Representative
Spectra Premium
01.2015 - 06.2016
Territory Manager (Sales Representative)
Permatex
02.2006 - 10.2011
Québec Sales Director / Sales Representative
Spectra Premium
08.2002 - 02.2006
University Certificate (UCPC) - Leadership & Management
Athabasca University
Negotiation Practitioner -
Nasher Negotiation Institute
Certificate - Supply Chain Management & Business Simulation
Fresh Connection
DEP - Technical & Commercial Representation
Cégep de Lévis
DEP - 2D/3D Graphic Animation
L'Académie du Savoir
DEC - Marketing & Administration
St. Lawrence College
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