Summary
Overview
Work History
Education
Skills
Timeline
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Michel Labonté

Lévis

Summary

Strategic business leader and sales expert with 20+ years of experience in the automotive, electrical, and electric vehicle (EV) industries. Proven ability to grow revenue, expand market share, and secure high-value partnerships. Trilingual (English, French, German) with expertise in leading cross-functional teams, negotiating complex contracts, and consistently exceeding sales targets. Combines strategic vision with hands-on sales leadership to drive innovation, collaboration, and operational excellence.

Overview

23
23
years of professional experience

Work History

General Director / Director of Sales Development

DCF Inc.
Saint-Augustin-de-Desmaures
01.2024 - Current
  • Achieved 8% revenue growth in the first year through new business opportunities.
  • Secured partnerships with global brands: Ansell, Honeywell, Hunter Engineering, SupAir, WIHA.
  • Expanded services to include EV technical training and equipment certification.
  • Negotiated distribution and consignment agreements to strengthen market position.
  • Led expansion into Eastern Canada with strategic planning and partnerships.

Canadian Sales Director

SKF Canada
01.2021 - 01.2024
  • Company Overview: Automotive & Heavy-Duty National Accounts
  • Increased national sales revenue by 15% through strategic account development.
  • Negotiated and secured long-term contracts with OEM and aftermarket clients.
  • Improved supply chain performance with cross-functional collaboration.
  • Expanded account portfolio, ensuring customer retention and sustainable growth.
  • Automotive & Heavy-Duty National Accounts
  • Reason for Leaving: Transition to entrepreneurship in the EV market.

Sales Development Specialist / Territory Manager

UAP NAPA
Eastern Québec
06.2016 - 01.2021
  • Company Overview: Tools & Equipment Division / Electrical Division
  • Achieved 10% sales growth across divisions with targeted training and client support.
  • Designed and delivered product training programs, increasing adoption and satisfaction.
  • Consistently exceeded quotas, maintaining minimum 5% annual sales growth.
  • Tools & Equipment Division / Electrical Division

Territory Manager (Sales Representative)

Permatex
Eastern Québec
02.2006 - 10.2011
  • Managed 350+ accounts across Eastern Québec, increasing market share.
  • Achieved 5-10% annual sales growth through strategic client development.
  • Organized conferences, exhibitions, and training sessions to build customer knowledge.

Québec Sales Director / Sales Representative

Spectra Premium
Québec & Eastern Québec
08.2002 - 02.2006
  • Advanced from Sales Representative to Québec Sales Director.
  • Developed and launched a new product line, strengthening brand presence.
  • Expanded customer base and increased market share across Québec.

Québec Sales Director / Sales Representative

Spectra Premium
Québec & Eastern Québec
01.2015 - 06.2016

Education

University Certificate (UCPC) - Leadership & Management

Athabasca University
09.2025

Negotiation Practitioner -

Nasher Negotiation Institute
12.2021

Certificate - Supply Chain Management & Business Simulation

Fresh Connection
12.2022

DEP - Technical & Commercial Representation

Cégep de Lévis
12.2002

DEP - 2D/3D Graphic Animation

L'Académie du Savoir
12.2000

DEC - Marketing & Administration

St. Lawrence College
12.1997

Skills

  • Strategic Leadership and Business Development
  • Sales Growth and Market Expansion
  • Contract Negotiation and Key Account Management
  • EV Market Knowledge and Emerging Technologies
  • Training, Certification, and Technical Coaching
  • CRM
  • Microsoft Office
  • 2D Graphics
  • Marketing

Timeline

General Director / Director of Sales Development

DCF Inc.
01.2024 - Current

Canadian Sales Director

SKF Canada
01.2021 - 01.2024

Sales Development Specialist / Territory Manager

UAP NAPA
06.2016 - 01.2021

Québec Sales Director / Sales Representative

Spectra Premium
01.2015 - 06.2016

Territory Manager (Sales Representative)

Permatex
02.2006 - 10.2011

Québec Sales Director / Sales Representative

Spectra Premium
08.2002 - 02.2006

University Certificate (UCPC) - Leadership & Management

Athabasca University

Negotiation Practitioner -

Nasher Negotiation Institute

Certificate - Supply Chain Management & Business Simulation

Fresh Connection

DEP - Technical & Commercial Representation

Cégep de Lévis

DEP - 2D/3D Graphic Animation

L'Académie du Savoir

DEC - Marketing & Administration

St. Lawrence College

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Michel Labonté