MICHEL BOUCHER
St-Ours,Canada
Summary
Dynamic marketing leader with a proven track record at Teva Innovations, adept in strategic marketing and cross-functional team leadership. Spearheaded successful product launches, driving significant market impact. Excelled in business development, securing key partnerships and leading sales teams to surpass targets. Skilled in sales leadership and contract negotiations, consistently achieving remarkable revenue growth.
Overview
34
34
years of professional experience
Work History
Senior Manager, Marketing Biosimilars
Teva Innovations
01.2018 - 01.2025
- Mandated to launch B-ranibizumab and drive promotional activities aligning with field force
- Leading cross-functional team to launch successfully with the most impact on the market
Senior Brand Manager, Marketing Zazine
Lupin Pharma
01.2017 - 01.2018
- Mandated to drive and lead marketing and promotional activities for the brand Zaxine in the Hepatic Encephalopathy indication
Senior Manager, Strategic Alliance & Business Development
Pendopharm, division of Pharmascience
01.2016 - 01.2017
- Managed $15M+ in annual revenues through 8 key partnerships
- Negotiated improved contracts and identified 4 new in-licensing opportunities
Senior Group Brand Manager
Pendopharm, division of Pharmascience
01.2015 - 01.2016
- Oversaw $7M portfolio, leading a team of 5 Brand and Portfolio Managers
- Gained significant market share for Instillagel and Monovisc
- Collaborated to acquire and launch Cingal, the first combination medical device for osteoarthritis pain
Senior Marketing Manager
Pendopharm, division of Pharmascience
01.2012 - 01.2015
- Directed $28M portfolio and a $1.7M promotional budget
- Launched two injectable products in oncology and infectious diseases
- Increased market share for Olestyr and repositioned Colonoscopy Preparations to gain market leadership
Entrepreneur – Investor
01.2010 - 01.2012
- Explored and assessed all steps of purchasing an existing small business
- Reached selected companies, business brokers and patent agents to discover profitable and affordable opportunities
Area Business Manager
Novartis Canada
01.2008 - 01.2010
- Led a team of 7 representatives, achieving $7.5M+ in annual sales
- Hired, trained, and coached new representatives to exceed performance objectives
Brand Director, Exelon
Novartis Canada
01.2007 - 01.2008
- Developed strategies for Exelon, a $7M Alzheimer’s Disease brand
- Successfully launched Exelon Patch to expand market reach
Associate-Director of Sales, Neurosciences
Novartis Canada
01.2004 - 01.2006
- Managed 10 representatives promoting neuroscience products with $20M in sales
- Focused on neurologists, geriatricians, and psychiatrists to drive revenue growth
Associate Director Marketing, Oncology
Novartis Canada
01.2001 - 01.2004
- Directed marketing plans for Sandostatin, increasing sales from $9M to $20M
- Introduced innovative strategies for the Sandostatin LAR brand
Brand Manager, Effexor XR Anxiety
Wyeth-Ayerst Canada
01.2000 - 01.2001
Associate Brand Manager, Seroquel
AstraZeneca Canada
01.1999 - 01.2000
Pharmaceutical Sales Experiences as Specialty Sales Representative
01.1991 - 01.1999
Education
B.A. - Industrial Relations
Laval University
Skills
- Sales Leadership
- Business Development
- Strategic Marketing
- Product Launches
- Key Account Management
- Contract Negotiations
- Cross-Functional Team Leadership
Awards
- Pharmascience 2014 Torch Barrier Award Nominee
- Pharmascience 2013 Torch Barrier Award Winner
- Novartis 2006 Summit Award Winner
- Novartis 2005 Most Valuable Performer Associate-Director Award
- Novartis 2003 President's Award 2nd Place Winner
- Bristol-Myers Squibb 1993 President Club Sales Representative of the Year
Languages
Fluent in French and English (spoken and written)
Highlightsofachievements
- Consistently drove double-digit sales growth and market share gains.
- Launched innovative products and secured licensing agreements.
- Built and led high-performing teams in sales and marketing roles.
Languages
English
Full Professional
French
Native/ Bilingual
Timeline
Senior Manager, Marketing Biosimilars
Teva Innovations
01.2018 - 01.2025
Senior Brand Manager, Marketing Zazine
Lupin Pharma
01.2017 - 01.2018
Senior Manager, Strategic Alliance & Business Development
Pendopharm, division of Pharmascience
01.2016 - 01.2017
Senior Group Brand Manager
Pendopharm, division of Pharmascience
01.2015 - 01.2016
Senior Marketing Manager
Pendopharm, division of Pharmascience
01.2012 - 01.2015
Entrepreneur – Investor
01.2010 - 01.2012
Area Business Manager
Novartis Canada
01.2008 - 01.2010
Brand Director, Exelon
Novartis Canada
01.2007 - 01.2008
Associate-Director of Sales, Neurosciences
Novartis Canada
01.2004 - 01.2006
Associate Director Marketing, Oncology
Novartis Canada
01.2001 - 01.2004
Brand Manager, Effexor XR Anxiety
Wyeth-Ayerst Canada
01.2000 - 01.2001
Associate Brand Manager, Seroquel
AstraZeneca Canada
01.1999 - 01.2000
Pharmaceutical Sales Experiences as Specialty Sales Representative
01.1991 - 01.1999
B.A. - Industrial Relations
Laval University
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