Michaela Turcotte
Cobden,Ontario
Summary
Experienced marketing professional with a proven ability to develop and implement strategic marketing plans. Track record of increasing brand visibility and fostering teamwork. Recognized for dependability and flexibility in fast-paced environments, with expertise in campaign management and market analysis.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Valley Eats
01.2024 - Current
- Campaign Coordination:
- Assist in the planning, execution, and tracking of marketing campaigns to reach target audiences effectively.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
- Content Creation:
- Generate creative and engaging content for various marketing channels, including social media, email, and website.
- Incorporate photography and video elements into content creation for a visually compelling presence.
- Photography and Video:
- Capture high-quality photos and videos to support marketing materials and campaigns.
- Edit and enhance visual content to align with brand standards.
- Event Coordination:
- Organize and coordinate marketing events, both virtual and in-person, incorporating photography and video coverage.
- Collaborate with brand partners to maximize the visual impact of events.
- Data Analysis:
- Utilize analytics tools to assess the performance of marketing campaigns and provide insights for continuous improvement.
- Monitor market trends and competitor activities to inform marketing strategy.
Account Manager / Graphic Designer
DIG Marketing
05.2022 - 02.2023
- Communicated directly as main point of content with all agency clients
- Held client consultation & strategy meetings
- Kept detailed records and notes from daily meetings
- Managed a team of 10-15 employees & contractors
- Oversaw project management and progress of various client deliverables
- Tracked & managed 25+ client accounts
- Acted as liaison between marketing team & clients, ensuring both sides were given all relevant information to ensure project success
- Designed various client deliverables, following brand guidelines
- Developed various company wide systems and project management protocols to ensure smooth success and easy tracking of all open items
- Wrote copy for various client deliverables
- Wrote SEO-focused blog articles for web
- Designed and published various client newsletters according to brand guidelines
Digital Marketing Coordinator
Canadian Society of Civil Engineering
06.2019 - 11.2022
- Create graphics and generate posts for a variety of social media accounts
- Monitor digital marketing and social media trends
- Generate ideas for new social media campaigns
- Create, design, and maintain organization website
- Promote social media account growth
Social Media Coordinator
Lifepoint Church
05.2020 - 11.2022
- Create graphics and generate posts for a variety of social media accounts
- Monitor digital marketing and social media trends
- Generate ideas for new social media campaigns
- Create, design, and maintain organization website
- Promote social media account growth
Customer Service Representative
Concentrix
09.2019 - 06.2022
- Provided support, instructions, and assistance to customers experiencing various technical issues.
- Followed procedure to troubleshoot technical equipment.
- Utilized creative problem solving skills.
- Provided friendly and warm customer service
Technical Support Specialist
Dependable IT
07.2018 - 08.2019
- Provided support, instructions, and assistance to customers experiencing various technical issues.
- Followed procedure to troubleshoot technical equipment.
- Utilized creative problem solving skills.
- Provided friendly and warm customer service.
Floor Supervisor
Alorica
05.2016 - 05.2018
- Provided support to agents on floor
- Handled escalated customers as a supervisor
- Coached agents and provided feedback on errors and potential improvements
- Performed various office-related tasks such as filing, laminating, organizing
- Created various charts and schedules using Microsoft Excel & Words
- Created positive reinforcement techniques for a productive work environment
- Controlled productivity of office
- Used proactive techniques to control and improve customer service level
Education
OSSD -
Renfrew Collegiate Institute
Renfrew, ON01.2015
Advanced Diploma - Graphic Design
Mohawk College
Hamilton, ONSkills
- Marketing
- Photography
- Video Production
- Excellent interpersonal and communication skills
- Analytics
- Blogging
- Illustration
- Adobe Creative Suite
- Content Creation
- Digital Marketing
- Copywriting
- Layout Design
- Email Marketing
- Events Management
- Social Media Management
- Branding
- Web Design
- Graphic Design
- Customer Service
- Search Engine Optimization (SEO)
- Teamwork and collaboration
- Detail-oriented
- Project management
- Google analytics
Languages
English - Advanced
Timeline
Marketing Coordinator
Valley Eats
01.2024 - Current
Account Manager / Graphic Designer
DIG Marketing
05.2022 - 02.2023
Social Media Coordinator
Lifepoint Church
05.2020 - 11.2022
Customer Service Representative
Concentrix
09.2019 - 06.2022
Digital Marketing Coordinator
Canadian Society of Civil Engineering
06.2019 - 11.2022
Technical Support Specialist
Dependable IT
07.2018 - 08.2019
Floor Supervisor
Alorica
05.2016 - 05.2018
Advanced Diploma - Graphic Design
Mohawk College
OSSD -
Renfrew Collegiate Institute
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