Michael Wheeler
Courtice,Canada
Summary
Dynamic Creative Director at SADES North America with expertise in videography and brand development. Proven track record of enhancing product visibility and engagement through innovative content strategies. Exceptional organizational skills and a strong ability to collaborate with teams, driving successful marketing initiatives that significantly boost brand awareness.
Overview
13
13
years of professional experience
Work History
Creative Director
SADES North America
Courtice, Canada
06.2018 - Current
- Collaborated with content creators and influencers to create engaging videography content for social media
- Managed and produced live updates for game night events, giveaways, and community chats on Discord
- Showcased new developments in gaming peripherals through creative videography techniques
- Created visual content highlighting new products such as monitors, mice, keyboards, and headsets
- Directed photo shoots and video productions to enhance visual storytelling efforts.
- Utilized videography skills to effectively promote and market products on social media
- Developed and implemented strategies to increase brand visibility and engagement at trade shows and events
Creative Supervisor
Vendetta Media Group
Whitby, Canada
04.2022 - 04.2024
- Produced real estate listing videos and tailored content to align with client branding.
- Engaged clients to visualize and realize creative concepts.
- Covered events to enhance brand awareness through strategic marketing.
- Collaborated with team to brainstorm ideas and streamline workflows.
- Executed Matterport scanning for real estate listings to showcase properties effectively.
Wholesale Manager
Dash Vapes Inc
Markham, Canada
03.2016 - 06.2018
- Managed promotional campaigns that drove sales growth and increased profits significantly.
- Conducted market research to identify opportunities and develop strategic product showcasing plans.
- Collaborated with partners to deliver tactical support across multiple projects.
- Analyzed businesses to evaluate financial impacts and assess investment potential.
- Engaged potential customers, addressing inquiries and scheduling appointments efficiently.
- Identified new markets and implemented strategies to enhance company visibility and reach.
Warehouse Supervisor
DashVapes Warehouse
Markham, Canada
01.2016 - 03.2018
- Optimized operational efficiency by implementing warehouse protocols and standards.
- Managed inventory levels through timely deliveries to stores.
- Identified and resolved production issues by assessing quality control deficiencies.
- Oversaw production, quality control, and material handling to ensure workflow continuity.
- Collaborated with team members to meet operational requirements in warehouse settings.
- Streamlined processes to reduce loss and enhance efficiency.
- Established safety protocols to maintain a secure work environment.
Sales Associate
2001 Audio Video
Whitby, Canada
10.2012 - 01.2015
- Cultivated a loyal clientele, boosting repeat and referral business rates.
- Executed innovative upselling strategies for accessories and related products.
- Monitored customer buying habits to inform inventory decisions.
- Reserved merchandise for on-hold transactions to enhance customer satisfaction.
- Fostered rapport through effective communication, leading to increased sales closure.
- Designed and implemented targeted sales promotions to drive revenue growth.
- Provided exceptional customer service, enriching overall shopping experiences.
Education
Gas Technician 3 - Post-secondary education
Durham College
Whitby04.2015
High School Diploma -
Mississauga
Mississauga05.2001
Skills
- Organizational skills
- E-commerce strategies
- Sales and support
- Photography and videography
- Workflow management
- Brand development
- Video production and editing
- Pricing strategies
- Product development and merchandising
- Adobe Lightroom expertise
- B2B sales techniques
- Social media management
- Sales management and negotiation
- Customer service excellence
- Resolve Studio proficiency
- Business development initiatives
- Marketing strategies
- Team building activities
- Digital marketing tactics
- Effective communication skills
- Filming and product demos
- Computer proficiency
Websites
Timeline
Creative Supervisor
Vendetta Media Group
04.2022 - 04.2024
Creative Director
SADES North America
06.2018 - Current
Wholesale Manager
Dash Vapes Inc
03.2016 - 06.2018
Warehouse Supervisor
DashVapes Warehouse
01.2016 - 03.2018
Sales Associate
2001 Audio Video
10.2012 - 01.2015
Gas Technician 3 - Post-secondary education
Durham College
High School Diploma -
Mississauga