Michael Scardochio
Montreal,QC
Summary
Performance-oriented Digital Advertising Expert offering an exceptional record of achievement over an 18- year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing revenue and profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
20
20
years of professional experience
Work History
CEO & Co-Founder
Ombra Media
02.2024 - 08.2024
- Developed and implemented the overall business strategy, including creating a clear vision for the company and guiding employees towards achieving common goals.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
Director of Digital Acquisitions
GameAddik
09.2020 - 05.2023
- Generated ad revenue of $80 million.
- Managed the Media Buying and Advertising Agency teams across all platforms and networks.
- Managed all Google AdWords and Bing campaigns for over 20 publishers worldwide.
- Enhanced team workflows and employee job satisfaction by coordinating communication between managers and employees.
- Established and maintained metrics that measured team and individual performance.
Senior Account & Sales Manager
MindGeek
08.2014 - 07.2020
- Brought in over $150 million in revenue while managing multiple high-profile accounts.
- Secured over 50 new accounts to increase company revenue and drive market share.
- Managed and mentored team of account executives.
- Networked at events and prospected for new customers with diverse strategies.
- Analyzed data to discover trends, informing market strategies and objectives.
- Prepared client budgets by reviewing client billing and managing monthly invoices.
Sales & Advertising Manager
Playboy Enterprises
05.2012 - 08.2014
- Managed all advertising campaigns for Playboy (all ad campaigns were non-adult), generating $15 million in revenue.
- Coordinated with major Hollywood movie studios such as Warner Bros., Universal Pictures and Paramount Pictures to obtain and implement all advertising integrations.
- Managed all delivery dates for the upcoming advertising campaigns.
- Approved and signed off on all insertion orders and advertising proposals.
Online Advertising & Business Development Manager
LULU Software
06.2010 - 10.2011
- Managed the PPC/Advertising team, generating $10 million in ad revenue.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Worked with the marketing department to create targeted advertising strategies for key customer demographics.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Attended customer meetings, trade shows and conferences as company representative.
Marketing Manager
21 Celcius Inc.
09.2006 - 05.2010
- Generated $30 million in PPC ad revenue and email marketing campaigns.
- Performed market segmentations, targeting and positioning for each product line.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Marketing & Communications Manager
Segal Centre For Performing Arts
06.2004 - 06.2005
- Wrote engaging and successful marketing, advertising, and website copy.
- Wrote press releases for major Montreal newspapers.
- Directed the media table for opening night performances.
- Completed in-depth reviews of market conditions and customer preferences.
- Designed and implemented advertising and public relations activities.
Education
Bachelor of Commerce - Marketing
Concordia University
Montreal, QC05.2006
Skills
- Digital Sales, Marketing & Advertising
- SEM, SEO, PPC & Website Optimization
- Google Certified: Search, Display, Video, Shopping and Measurement/Analytics
- Company Leadership & Team Management
- Account Management
- Business Development
Languages
Perfectly fluent in English and French
Timeline
CEO & Co-Founder
Ombra Media
02.2024 - 08.2024
Director of Digital Acquisitions
GameAddik
09.2020 - 05.2023
Senior Account & Sales Manager
MindGeek
08.2014 - 07.2020
Sales & Advertising Manager
Playboy Enterprises
05.2012 - 08.2014
Online Advertising & Business Development Manager
LULU Software
06.2010 - 10.2011
Marketing Manager
21 Celcius Inc.
09.2006 - 05.2010
Marketing & Communications Manager
Segal Centre For Performing Arts
06.2004 - 06.2005
Bachelor of Commerce - Marketing
Concordia University
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