Michael Roche

Sinto Inc, is a leading producer of high performance lubrication products . Sinto manufactures synthetic motor oils, greases, fuel treatments, rustproofing for protection of mechanical equipment and vehicles.

• Developed and maintained strong client relationships to enhance customer satisfaction and retention.
• Conducted market research to identify new sales opportunities within assigned territory.
• Executed strategic sales plans to achieve quarterly revenue targets and increase market share.
• Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.

Oversaw distribution of heavy equipment products for Hitachi, Bell Rock Trucks, and Tigercat Forestry products.

• Executed strategic sales plans to achieve quarterly revenue targets and increase market share.
• Analyzed competitor strategies to inform pricing adjustments and improve competitive positioning.
• Established successful account relationships by building rapport and maintaining consistent communication.

Coordinated logistics and distribution of heavy equipment products to enhance market presence for Komatsu and Wirtgen Group in Newfoundland and Labrador.

IN 2015 sold most new Komatsu for SMS Equipment in eastern Canada.

• Utilized CRM systems for tracking sales activities, managing leads, and reporting performance metrics.
• Expanded territory coverage by strategically identifying and targeting high-potential accounts.
• Delivered customized solutions tailored to individual client needs, increasing overall customer satisfaction levels significantly.