Michael Parker

Lead Generation & Business Development

• Prospecting: Actively build and maintain a pipeline of clients via networking events, cold calling, sphere of influence marketing, and community involvement.
• Digital Marketing: Maintain an active online presence through real estate websites, local directory profiles, and social media platforms to capture inbound leads.
• Database Management: Utilize Customer Relationship Management (CRM) tools to log interactions, track client milestones, and execute email campaigns.

Negotiation & Transaction Management

• Offer Intermediary: Act as the primary liaison between buyers and sellers, delivering offers, managing counteroffers, and negotiating contract terms.
• Contract Compliance: Draft, execute, and track essential legal documents, disclosures, addendums, and amendments within strict state and federal timelines.
• Vendor Coordination: Partner with mortgage lenders, home inspectors, appraisers, title companies, and escrow officers to ensure all contingencies and underwriting guidelines are satisfied.
• Closing Oversight: Guide clients through final walkthroughs and closing appointments, ensuring accurate closing statements and smooth title transfers.

Client Representation (Buyers)

• Needs Assessment: Conduct initial consultations to identify client preferences, budget parameters, financing readiness, and essential property criteria.
• Property Sourcing: Curate customized property lists from the MLS and off-market networks that match buyer parameters.
• Guided Tours: Schedule and conduct physical and virtual property walkthroughs, providing expert insights on home conditions, neighborhood value, and school districts.
• Offer Preparation: Advise buyers on offer strategies, run localized comps, and draft legally sound purchase agreements with appropriate contingencies.

Key Performance Indicators (KPIs)

• Total sales volume, $4M and closed transaction volume per year, 3.
• Lead-to-client conversion rate, 10%.
• Customer satisfaction ratings 5* Zillow and 5 repeat/referral client volume.

Spearheaded full-cycle sales and demand-side growth strategies, focusing on the acquisition and scaling of direct advertisers, performance agencies, and Demand-Side Platforms (DSPs). Managed a diverse pipeline to secure media buys across AdSupply’s proprietary high-impact ad inventory.

• Revenue Growth: Drove a 15% YoY increase in demand-side revenue by prospecting, pitching, and closing Insertion Orders (IOs) and programmatic RTB integrations with top-tier agencies and direct brands.
• Sales Quota: Consistently exceeded quarterly new business targets by 10%, generating $2.3M in net-new annualized revenue over 2 years.
• Campaign Optimization: Collaborated directly with AdOps and account management teams to optimize client campaigns across CPM, CPC, and CPA pricing models, ensuring KPIs and target ROAS were met to maximize client retention and upsell opportunities.
• Pipeline Management: Managed the end-to-end sales cycle using Salesforce, from initial cold outreach and discovery calls to contract negotiation and client onboarding.
• Strategic Partnerships: Represented AdSupply at key industry events Affiliate Summit, ad:tech, LeadsCon), building a robust network of media buyers and performance marketers to fuel the outbound sales pipeline.
• Market Intelligence: Monitored ad tech industry trends, competitor positioning, and programmatic bidding strategies to effectively position AdSupply’s unique ad formats and traffic quality to prospective buyers.

• Managed a High-Value Portfolio: Directed a $1.5M+ annual book of business consisting of performance-driven lead generation advertisers across high-intent verticals (e.g., insurance, education, finance, and home services).
• Scaled Client Budgets & ROI: Optimized CPA/CPL (Cost Per Action/Cost Per Lead) campaigns through rigorous data analysis, scaling average account spend by 35% year-over-year while consistently hitting advertisers' backend conversion and ROAS targets.
• Drove New Business Acquisition: Prospected, negotiated, and closed 10 new demand-side partners per month, owning the full sales cycle from initial outreach and IO (Insertion Order) negotiation to platform onboarding.
• Ensured Traffic & Lead Quality: Collaborated closely with the Supply/Publisher and AdOps teams to match advertiser demand with high-quality inventory, proactively filtering traffic sources to maintain a 90%+ lead acceptance rate.
• Conducted Strategic Account Reviews: Led weekly and monthly QBRs (Quarterly Business Reviews) with key stakeholders, leveraging reporting dashboards to present actionable insights on bid strategies, pacing, and funnel optimization.
• Minimized Account Churn: Retained 99% of core accounts by serving as a consultative partner, quickly resolving compliance or lead quality disputes, and identifying opportunities for cross-channel expansion (display, video, search).