Michael Maurer
Trabuco Canyon
Summary
Growth and performance marketing leader with expertise in customer acquisition, mobile app growth, and paid media strategy. Demonstrated success in building and optimizing high-performance acquisition engines across mobile, programmatic, affiliate, and digital marketing channels. Proven ability to scale revenue through strategic marketing initiatives and data-driven decision-making.
Overview
15
15
years of professional experience
Work History
Co-Founder/ Chief Operating Officer
Discipline Digital
Los Angeles
08.2017 - Current
- Built and scaled high-performance customer acquisition businesses across mobile, programmatic, and performance marketing ecosystems, driving significant growth in customer engagement and revenue
- Leveraged data analytics, attribution systems, and conversion optimization strategies to improve campaign performance and customer acquisition efficiency
- Oversaw media buying and performance optimization, enhancing acquisition funnel strategy across multiple digital channels to maximize customer conversion rates
- Strong background in growth leadership, operational scaling, and performance-driven marketing execution
Senior Sales Manager
Mozoo
Los Angeles
08.2016 - 09.2017
- Played a key role in building the company’s U.S. presence from the ground up, supporting expansion strategy and operational growth
- Recruited, hired, and trained sales teams while overseeing day-to-day sales operations and performance management
- Sourced, negotiated, and closed complex partnership and advertising deals with brands and agencies
- Collaborated with global leadership teams to streamline communication, optimize workflows, and support cohesive business operations between U.S., Asia, and European offices
Advertiser Services Manager
Advertise.com
Sherman Oaks
11.2011 - 08.2016
- Directed new business development, generating revenue through strategic partnerships and client acquisition efforts
- Managed sales and publishing teams, overseeing daily operations and performance management to support strategic growth initiatives
- Led cross-functional teams to enhance operational efficiency and optimize sales execution and publisher performance
Education
Bachelor of Science - Political Science
University of California, Los Angeles
Los Angeles, CA06-2009
Skills
- Business Development & Strategic Partnerships
- Sales Leadership & Revenue Growth
- Account Management (Enterprise & Fortune 500 Clients)
- High-Intent Lead Generation & Funnel Optimization
- Performance Marketing (Programmatic CTV, PPC, Pay-Per-Call, RTB)
- Mobile & Cross-Channel User Acquisition (iOS & Android)
- Creative Strategy & Development
Timeline
Co-Founder/ Chief Operating Officer
Discipline Digital
08.2017 - Current
Senior Sales Manager
Mozoo
08.2016 - 09.2017
Advertiser Services Manager
Advertise.com
11.2011 - 08.2016
Bachelor of Science - Political Science
University of California, Los Angeles