MICHAEL MARINACCIO
Toronto,ON
Summary
Dynamic leader with extensive experience at SalonCentric Canada, excelling in strategic partnership management and brand visibility. Proven track record in driving revenue growth through innovative marketing strategies and effective vendor negotiations. Adept at leveraging data-driven insights for KPI monitoring, while fostering high-performing teams to achieve corporate objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Director, Partner Brands
SalonCentric Canada (L’Oréal Group)
Mississauga, Canada
01.2023 - Current
- Lead strategic initiatives with partner brands to align with corporate goals and market needs.
- Oversee the performance of partner portfolios, ensuring consistent revenue growth and brand success.
- Collaborate with internal teams (sales, e-commerce, supply chain, retail, and marketing) to streamline brand operations.
- Negotiate terms, agreements, and pricing to secure mutually beneficial outcomes.
- Conduct industry and market analysis to identify emerging trends and strategic opportunities.
- Manage a high-performing team to maintain strong brand relationships, and optimize execution.
- Partnered with staff to create professional development plans to support personal and business growth.
- Developed policies and procedures to ensure compliance with corporate standards.
Purchasing Manager & Business Operations Specialist
Alternative Beauty Services
Mississauga, Canada
08.2018 - 01.2023
- Managed procurement, supply chain planning, and vendor relations for beauty distribution operations.
- Oversaw e-commerce platform operations, inventory replenishment, and logistics coordination.
- Led cross-departmental marketing campaigns and website performance strategies.
- Conducted SKU rationalization to streamline product offerings and enhance margin performance.
- Played a pivotal role in inventory forecasting, demand planning, and budget execution.
Education
Bachelor of Commerce (B.Com.) - Economics And Management Science, Minor in Finance
Ryerson University (Toronto Metropolitan University)
Toronto, ON01-2018
Skills
- Strategic Partnership Management
- Brand Visibility and Marketing Strategy
- Supply Chain Optimization
- P&L and Budget Management
- KPI and Data-Driven Decision Making
- Vendor Relationship Management
- Promotional Campaigns (Digital and Retail)
- B2B/B2C E-commerce strategy
- Advanced Inventory Management
- Vendor Contract Negotiation
- Financial Forecasting and P&L Ownership
- Campaign Planning and Execution
- E-Commerce Deployment (B2B and B2C)
- KPI Monitoring and Reporting
Certification
- Transition to Management
- DEI (Diversity, Equity, Inclusion) Certified
- Competition Law Certified
Industry Knowledge
Extensive expertise in the professional beauty industry, with a deep understanding of consumer behavior, market trends, and brand engagement strategies. Experienced in launching high-impact campaigns and driving operational efficiency through cross-functional leadership.
Timeline
Director, Partner Brands
SalonCentric Canada (L’Oréal Group)
01.2023 - Current
Purchasing Manager & Business Operations Specialist
Alternative Beauty Services
08.2018 - 01.2023
Bachelor of Commerce (B.Com.) - Economics And Management Science, Minor in Finance
Ryerson University (Toronto Metropolitan University)
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