Summary
Overview
Work History
Education
Qualifications Highlights
Timeline
Generic

Michael J. Baldock

Edmonton,Canada

Summary

Results-driven business professional with comprehensive background in driving growth and strategic partnerships. Proven ability to identify market opportunities and build valuable client relationships. Valued for collaborative approach and commitment to achieving team goals with adaptability and reliability.

Overview

31
31
years of professional experience

Work History

Business Development Consultant

Freelance
Edmonton, Alberta
04.2024 - 02.2025
  • Gained better understanding of the applications of AI, in terms of content and creative development, sales strategy models and input.
  • Arranged potential client contacts, cultivated relationships, and followed through all service needs.
  • Maintained a steady focus on learning the digital marketing space, SDR skills/functions and sales technology applications.

Sales Development Representative (SDR)

Postmedia Solutions Inc.
Edmonton, Alberta
10.2023 - 03.2024
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Used data analytics to identify and track sales trends and develop actionable insights.
  • Crafted persuasive sales pitches to communicate value of company products and services.
  • Streamlined lead management process by utilizing CRM software to track interactions and maintain organized customer information.
  • Increased sales leads by implementing targeted outreach strategies and personalized follow-ups.

Sales Development Representative

Dryrun Accounting Software (SaaS) - Start-up.
01.2022 - 06.2022
  • Target - daily telephone research and contact 50 - 75 key Partner prospects at the CFO/CEO Level, private practice fractional CFO's, (throughout Canada and the USA.)
  • Follow-up on key prospects to conduct prospect discovery meetings to determine accounting software and technical needs/requirements, and close for a demonstration call. The sales goal was 5 meetings per week - this was achieved.
  • Manage sales and prospect development efforts with inside sales support, update CRM as required. Also, provide sales development ideas and strategy with direction to improve prospect to client closing timelines.
  • Increased sales leads by implementing targeted outreach strategies and personalized follow-ups.
  • Generated detailed reports on sales activity, pipeline progression, and account updates for senior leadership review during weekly meetings.

Commercial Security Solutions Consultant

SONITROL Commercial Security Solutions
05.2017 - 12.2021
  • Prospecting into a very competitive market, the objective was to build the sales prospect base by conducting in-person cold calls with a focus on targeting the oil and gas, manufacturing and construction business sectors and qualify for key contact details and assessing property security concerns.
  • Grew the active prospect base by 200% (Alberta central markets).
  • Consistently met or exceeded sales targets, contributing significantly to the overall success of the team.
  • Expanded business through effective network development, identifying new, and prospective clients.

Business Development Representative ERP (SaaS) Sales

Projectline Solutions Ltd.
02.2014 - 05.2017
  • Developed and expanded the 'Sales Prospect Pipeline' (valued at $2.2 Million) in long term potential sales revenue.
  • Conducting at minimum, 40 daily prospect calls. This critical KPI was achieved daily.
  • Successfully closed the first ERP software project between Projectline and a Calgary based Oil and Gas service Partner with a sales value of $300,000.
  • Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
  • Conducted market research to identify new business opportunities and target areas for expansion.
  • Boosted brand awareness by representing the company at industry events and conferences.

Business Development Representative

DONOVAN Creative Communications Inc.
04.2012 - 02.2014
  • Conducted market research to identify new business opportunities and target areas for expansion.
  • After in-depth prospect qualifying initiatives, collaborated with team members to prepare detailed proposal documents, and submit for client review and close for a presentation meeting as required.
  • Continually on target to exceed sales and prospect development quota by 20% month over month.
  • Used SalesForce to handle current portfolio and prospective leads.
  • Boosted brand awareness by representing the company at industry events and conferences.
  • Trained and mentored junior sales representatives, fostering a supportive team environment and facilitating professional growth.

Senior Client Marketing and Online Business Development Lead

Courtland Brooks Inc.
09.2007 - 04.2012
  • With a focus on delivering results for our clients and working in a very fast paced digital social and online marketing space I was responsible for advising, planning and executing the client project plans based on long-term business goals.
  • Using Teamworks (Tasking and CRM system), maintained tasking and client services deliverables above 90% as achieved on a weekly basis. An Important performance KPI.
  • Successfully launched and effectively positioned the services of such notable clients as Messmo Media, Optimal Payments and Oculusai.
  • Represent Courtland Brooks at national and international conventions and tradeshows.
  • Improved client retention rates by addressing concerns promptly and implementing effective solutions tailored to their needs.

Senior Business Development Representative

Vintacom Media Group Inc.
03.2003 - 08.2007
  • Strengthened company partnerships through effective relationship management and communication with key stakeholders.
  • Improved sales processes for better lead generation, qualification, and conversion rates.
  • Delivered tailored solutions based on individual customer requirements that ultimately led to a high retention rate among existing clients.
  • Enhanced company reputation and increased brand visibility by participating in industry events, conferences, and trade shows.
  • Mentored junior team members on best practices for successful business development strategies and techniques.
  • Vintacom and its property, the Relationship Exchange Software application (SaaS) expanded the network of websites and grew to rank in the top 5 internet business networks according to Comscore and Juniper Media Metrix.
  • Expanded the national and international base of Partners from 6 to 120 RE Partners and extended RE Partner alliances into Europe and Australia.
  • Vintacom was awarded 'Fastest Growing Tech Company in Alberta' by Venture Magazine.
  • Was promoted to Director of Business Development in 2005.

Internet Sales Manager

OA Group Inc.
07.2001 - 03.2003
  • Lead a team of Outside Sales Representatives to target Internet access sales efforts focused on the remote industrial prospect base and present the OA Group wireless Internet access solutions.
  • The sales team expanded new wireless Internet access customers from 4 connections per month to 17 new customers month over month. Our monthly goal was a minimum of 12 new customers monthly.
  • Developed a complete sales development plan including training, outside sales goals and procedures, inside telesales and sales resources development. Created a reseller/partner sales program that resulted in new sales expansion opportunities province wide.
  • Co-responsible for the re-alignment of 'best practice' technical service/sales interaction, service and administrative processes resulting in a dramatic increase in customer retention.
  • OA Group expanded to have the largest wireless Internet network in Alberta.

Branch Manager

Olsten Staffing Services Inc.
01.1994 - 06.2001
  • The local Edmonton branch was not profitable and required a sales 'turnaround' plan by developing and implementing an aggressive business development strategy, and a disciplined service and outside sales effort. This was achieved.
  • The branch also required ISO operations certification which was accomplished and the Edmonton branch become the model branch for Canada.
  • Increased the number of clients' billable hours (monthly) by 280% within six months and the branch recorded its first profitable quarter ever.
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • President's Club winner for achieving outstanding sales and customer service performance.
  • President's Circle award for outstanding internal sales and service achievement.
  • Bronze Award for exceeding sales budgets.

Education

Bachelor of Arts Program - Psychology Major

Concordia College/University of Alberta
Edmonton, AB
04.1986

Google Digital Marketing Certificate -

Google
Edmonton, AB
01.2024

HubSpot Level 3 CRM Certificate -

Vidyard Certificate -

Qualifications Highlights

  • Skilled and focused on building strong business relationships (this is vital), build rapport and learn more about the prospect's business goals, discover potential pain points using active listening and tailoring tone and messaging based on the target audience.,
  • Based on ICP requirements (B2B), very successful with executing prospect development plans via cold calling tactics (telesales), presenting solutions, and building positive relationships with all levels of management in any business sector, industrial, private or government based.,
  • Very capable of supporting efficient business development operation models and processes, CRM applications (i.e., HubSpot, Salesforce, Pipedrive), sales strategic planning feedback, sales target/sales performance metrics. I am HubSpot certified.,
  • Experienced and disciplined conducting sales while working remotely and using supporting technology such as Teamwork, ZOOM, Teams, and Slack.,
  • Strong understanding and fluent in combining digital sales and marketing strategy development (online lead generation for example) with traditional sales efforts., Always focused on building and supporting a positive sales development culture with a focus on sales results and of course, providing creative sales ideas and business development strategy suggestions.

Timeline

Business Development Consultant

Freelance
04.2024 - 02.2025

Sales Development Representative (SDR)

Postmedia Solutions Inc.
10.2023 - 03.2024

Sales Development Representative

Dryrun Accounting Software (SaaS) - Start-up.
01.2022 - 06.2022

Commercial Security Solutions Consultant

SONITROL Commercial Security Solutions
05.2017 - 12.2021

Business Development Representative ERP (SaaS) Sales

Projectline Solutions Ltd.
02.2014 - 05.2017

Business Development Representative

DONOVAN Creative Communications Inc.
04.2012 - 02.2014

Senior Client Marketing and Online Business Development Lead

Courtland Brooks Inc.
09.2007 - 04.2012

Senior Business Development Representative

Vintacom Media Group Inc.
03.2003 - 08.2007

Internet Sales Manager

OA Group Inc.
07.2001 - 03.2003

Branch Manager

Olsten Staffing Services Inc.
01.1994 - 06.2001

HubSpot Level 3 CRM Certificate -

Vidyard Certificate -

Bachelor of Arts Program - Psychology Major

Concordia College/University of Alberta

Google Digital Marketing Certificate -

Google

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Michael J. Baldock