Summary
Overview
Work History
Education
Skills
Competencies and technical knowledge
Professional Affliations
References
Timeline
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Michael Guttin

Stevensville,Ontario

Summary

Accomplished Funeral Service Manager with a proven track record in strategic leadership and operational planning. Extensive experience in building and nurturing client and community relationships, developing innovative client retention strategies, ensuring regulatory compliance, and driving sustainable growth. Demonstrated ability to deliver operational excellence while consistently exceeding performance goals.

Overview

31
31
years of professional experience

Work History

Manager

Arbor Memorial Inc.
Thorold, Ontario
05.1994 - Current

Professional Leadership Experience

Funeral Service Operations:

  • Supervise the operations of multiple funeral home locations, ensuring exceptional service delivery, regulatory compliance, and operational efficiency.
  • Provide leadership and mentorship to a team of eight full-time and fifteen part-time employees, managing all aspects of funeral home services, including reception centers, crematorium operations, facility maintenance, and fleet management.

Cemetery-Funeral Service Collaboration:

  • Daily Strategic Collaboration: Work closely with cemetery departments, management, family counselors, funeral pre-planners, and grounds operations to ensure a seamless and high-quality service experience for client families.
  • Feasibility Evaluation: Partner with home office to assess the viability of cemetery mausoleum and niche structure expansions, utilizing analytic data to inform strategic decisions.
  • Quarterly Team Leadership: Lead cross-functional meetings between funeral home and cemetery teams to enhance coordination, improve communication, and uphold service excellence.

Human Resources Support:

  • Oversee employee recruitment, onboarding, development, performance management, and evaluations.
  • Work closely with HR on disciplinary matters, fostering a collaborative and growth-focused workplace culture.

Financial stewardship:

  • Strategically prepare and manage annual operational and capital investment budgets.
  • Oversee renovation projects, ensuring compliance with corporate, municipal, and provincial guidelines and requirements.

Leadership Development:

  • Mentor aspiring management candidates as part of the National Management Training Program (NMTP).
  • Assist in training and preparing Cemetery Counselors to transition into Funeral Preplanner roles, including obtaining licensure through the Bereavement Authority of Ontario (BAO).

Training and Innovation:

  • Develop and implement company-wide initiatives, including the 'Shopper's Retention Program' and co-creating a Learning Management System (LMS), which have become national standards for staff training across Canada.
  • Created and implemented the "Nature Walk" program, a unique service offering for families selecting immediate cremation. Families to experience a meaningful and personalized service, providing a degree of ceremony and reverence comparable tothat of a traditional casketed earth burial.
  • Pioneer the first successful licensing process through the Alcohol and Gaming Commission of Ontario (AGCO), positioning our establishment as the first funeral home in Ontario to obtain an AGCO license. This milestone set a new benchmark, enabling multiple locations across the province to achieve licensing.

Presentations and Strategic Insights:

  • Delivered presentations to the Central Ontario leadership team on key topics, including client service innovations and cremation market trends. Additional presentation topics included enhancements to Cemetery Graveside Services, now integrated into a company-wide initiative, building and property maintenance schedules and checklists, and strategies for engaging Funeral Director Assistants during times of employee shortages.
  • Provide analytical support and insights to the VP of Funeral Services, Director of Finance, and Regional Director on new acquisitions, pilot projects, and other strategic initiatives, as requested.

Education

Class 1 Licensed Funeral Director -

Bereavement Authority of Ontario

Funeral Service Education Certificate -

Humber College (Polytechnic)

Professional Management Certificate -

Brock University

Skills

  • Provides leadership and strategic oversight for a team of 23 staff, ensuring effective scheduling and optimal performance
  • Manages all aspects of maintenance, inventory management, and operations for the funeral home, crematorium, and vehicle fleet
  • Designs and implements innovative services, policies, and merchandise aligned with client needs, and evolving market trends
  • Builds strong relationships with client families and community groups, delivering professional, personalized, and compassionate service daily
  • Proactively addresses client concerns with empathy and efficiency, upholding exceptional service standards
  • Analyzes market trends, and reviews competitors' fees and offerings to ensure services and pricing remain competitive and relevant

Competencies and technical knowledge

  • HR and Administrative Tools: First Advantage, XRef, McQuaig, Sterling Backcheck, Learning Management System (LMS), Stand Out
  • Expense and Survey Platforms: SAP Concur Expense, Qualtrics
  • Health and Safety Management: Health & Safety Management Tracker, Footprints Incident Management Services
  • Digital Analytics: DAC Monitoring Services, Google Analytics Tool
  • Cemetery - Arranger: Cemetery Sales Administrative Software
  • Funeral - Director: Funeral Service Administrative Software.
  • CRM: Customer Relationship Management Software

Professional Affliations

  • (OACFP) Ontario Association of Cemetery and Funeral Professionals
  • (FSAC) Funeral Service Association of Canada
  • (CFSP) Academy of Professional Funeral Service Practice

References

References available upon request.

Timeline

Manager

Arbor Memorial Inc.
05.1994 - Current

Class 1 Licensed Funeral Director -

Bereavement Authority of Ontario

Funeral Service Education Certificate -

Humber College (Polytechnic)

Professional Management Certificate -

Brock University
Michael Guttin