Michael Gerald

• Directed management of over 300 client accounts, cultivating strong relationships to ensure satisfaction.
• Engaged clients through email, phone calls, virtual presentations, and face-to-face meetings.
• Developed productive relationships with business representatives to identify needs and align solutions.
• Established lasting relationships with clients to accurately assess pricing and terms that meet customer needs.
• Grew revenue by fostering and maintaining new accounts while optimizing value-added services for established clients.
• Oversaw budgeting, forecasting, and performance metrics for all accounts.
• Created and conveyed new business requisitions via business-to-business sales and trade shows.
• Coordinate efforts with Marketing, Account Managers, and Customer Service Team to produce engaging presentations and educational content.
• Conducted audits and surveys of customer facilities, delivering comprehensive documentation through BGE's AirCheck program.

Kan-Alta Golf Management Ltd-Tournament Director

Kananaskis, Alberta

03/1994 - 08/2013

• Organized and scheduled tournaments, ensuring smooth event operations.
• Coordinated with teams to manage tournament logistics and resources effectively.
• Developed promotional materials to enhance tournament visibility and participation.
• Trained and supervised staff in tournament operations and customer service.
• Evaluated tournament feedback to improve future planning and execution processes.
• Communicated with teams, volunteers, grounds crew, proshop and food & beverage management.
• Coordinated scorekeeping with Proshop personnel.
• Contracted with food and beverage vendors to secure concessions.
• Communicated with players and officials to clarify rules and regulations.
• Executed calculations and prepared invoices along with account statements adhering to established protocols.

University Club - French Service Waiter, Asst. Maître d, Bar Manager

Edmonton, AB

09/1980 - 04/95

• Trained and supervised bartenders on cocktail preparation and customer service.
• Developed and maintained inventory control systems for bar supplies and beverages.
• Implemented training programs to improve service standards and efficiency among staff.
• Managed bar staff, trained new hires, and implemented disciplinary procedures when necessary.
• Managed daily operations of bar, ensuring staff compliance with health regulations.