Michael Fong
Hermosa Beach,CA
Summary
Self-disciplined sales professional with 20+ years of experience. Digital and Linear advertising across different verticals. Adept at working independently and maintaining and exceeding sales goals. Effective in building and nurturing business relationships while consistently exceeding sales quotas.
Overview
26
26
years of professional experience
Work History
Account Executive
Spectrum Reach Adlink
04.2016 - Current
- Responsible for increasing sales in both linear and streaming properties
- Sell Sports Packages for Lakers, Dodgers, NFL, and various streaming campaigns
- Sell Spectrum 1 News, Los Angeles - to various clients
- Accounts include: El Pollo Loco, HBO, TNT, TBS, Living Spaces, SC Honda Dealers, Jack in the Box, IHOP, Gilead
- Political Advertising Agencies include Cabletime, Joaquin Ross Media, Sadler Strategic, Political Communications Advertising
- Key Agencies include: Initiative Media, Living Spaces In-House, Horizon Media, RPA, Campbell Ewald, Hearts & Science (tune in)
- Exceeded revenue goals by over 110% (2018) resulting in achievement accolades
Senior Account Executive - Local Media Sales
Univision Communications, Inc.
07.2010 - 03.2016
- Responsible for generating and increasing national multi-market sales, utilizing a 360 approach and selling leading Hispanic properties across multi-platforms
- Provide outstanding service to advertising agencies, target and develop key relationships
- Prospect and develop new business to exceed established revenue goals
- Closed $2 million World Cup package in 2014 and $1 million Gold Cup package to Nissan
- Closed $500,000 in new business for the station Sadler Strategic
- Led team in selling company's tent pole properties
Senior Account Executive
KMEX 34 Univision / KFTR Telefutura
09.2001 - 07.2010
- Responsible for generating revenue by selling multi-media properties, both in television and online
- Sell to advertising agency responsible for new local business sales
- Prospect and develop new business to exceed established revenue goals
- Provide outstanding service to existing and new accounts simultaneously developing key relations with agency decision-makers
- Effective team member with proven ability to integrate with staff and mentor other Account Executives
- Key Agencies include: Horizon Media - Jack in the Box (QSR), Southern California Honda Dealers, IHOP, OMD - Nissan North America, Infiniti Motors, State Farm, Universal Studios, Coca Cola North America
Account Executive
National Cable/ Ampersand
08.1999 - 09.2001
- Represented cable markets for the Top 10 DMA's in the country
- Agency list included: Carat, Initiative, JWT, Mindshare, Mediacom, Deutsch
Sales Planner
National Cable/ Ampersand
10.1998 - 08.1999
- Researched and created presentations for Account Executives using all research tools available
- Served as a liaison between cable networks and the sales staff to provide programming and promotional updates and opportunities
Broadcast Television and Cable Buyer
Carat/ International Communications Group
02.1998 - 10.1998
- Negotiated Media Schedules with Television and Cable systems
Junior Buyer / Radio Broadcast Assistant
Carat / International Communications Group
08.1997 - 02.1998
Education
Bachelor of Science - Business Administration Marketing
California State University, Northridge
Northridge, CASkills
- Pilot
- Kantar
- Polk Automotive
- Microsoft Excel
- Powerpoint
- Word
- Scarborough Research
- Donovan Data Systems
- Spanish
- Strategic Initiatives
- Consultative Selling Techniques
Timeline
Account Executive
Spectrum Reach Adlink
04.2016 - Current
Senior Account Executive - Local Media Sales
Univision Communications, Inc.
07.2010 - 03.2016
Senior Account Executive
KMEX 34 Univision / KFTR Telefutura
09.2001 - 07.2010
Account Executive
National Cable/ Ampersand
08.1999 - 09.2001
Sales Planner
National Cable/ Ampersand
10.1998 - 08.1999
Broadcast Television and Cable Buyer
Carat/ International Communications Group
02.1998 - 10.1998
Junior Buyer / Radio Broadcast Assistant
Carat / International Communications Group
08.1997 - 02.1998
Bachelor of Science - Business Administration Marketing
California State University, Northridge
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