Michael Edstrom
Airdrie
Summary
A dynamic, passionate retail leadership professional who is results driven, possesses a strong work ethic and is motivated to achieve. A trusted, sincere leader, who understands people drive the business, internally and externally. A mentor who enjoys sharing enthusiasm and takes pride in developing teams and inspiring individuals by promoting and fostering core values; integrity, honesty, respect, recognition, optimism and open communication. A leader who is focused and dedicated to improving the customer experience and is energized by sharing this excitement and passion for customers with the team; encourages customer CARE- Customer Focus, Assurance, Reliability, and Empathy. Exhibits strong interpersonal, and communication skills, is organized and motivated. Imaginative, curious and committed to lifelong learning. Possesses extensive customer service and sales experience; team development, performance management, training and recruitment and record of sales performance.
Overview
23
23
years of professional experience
Work History
Consulting Manager
Canadian Tire #263
2018.12 - 2023.11
- Reviewed sales and activity reports, or other performance data to identify opportunities for sales growth, improve product lines, discover cost reductions or service improvements
- Provided customer service by greeting and assisting customers and responding to customer inquiries and complaints
- Directed and supervised employees engaged in sales, inventory-taking, reconciling cash, or in performing services for customers
- Managed inventory, ordering and re-ordering stock based on consumer demand and historical data; analyzing and estimating inventory levels for new and future stock
- Planned and implemented in-store and FMA programs to improve price perception and gross margin
- Hired, trained, and evaluated personnel in sales, promoting or dismissing employees when appropriate
- Established and implemented policies, goals, objectives, and procedures for the team.
Senior Manager
Canadian Tire #642
2018.05 - 2018.12
- Managed multiple departments
- Provided customer service by greeting and assisting customers and responding to customer inquiries and complaints
- Provided experience and material support to the General Manager
- Team building.
Service Manager
Canadian Tire #642
2017.09 - 2018.05
- Managed the Automotive Service Department
- Greeting and assisting customers with their automotive needs
- Worked with technicians to ensure a quick and positive customer experience
- Coaching, mentorship, and team building
- Developing plans to increase efficiency and sales
- Manage wage cost and hours for the Service department.
General Manager
Canadian Tire #326
2017.03 - 2017.07
- Provide customer service
- Greeting and assisting customers and responding to customer inquiries and complaints
- Plan, organize, delegate, and communicate throughout
- Manage wage cost and hours
- Liaise with vendors to develop strong relationships
- Develop staging plans for seasonal and regular merchandising
- Participate in merchandising
- Review sales and activity reports, or other performance data to identify opportunities for sales growth, to improve product lines, discover cost reductions or service improvements
- Directed and supervised employee engaged in sales, inventory-taking, reconciling cash, merchandising, or in performing services for customers
- Planned and implemented an in store FMA program to improve sales, gross margin, and price perception
- Established and implemented policies, goals, objectives, and procedures
- Hired, trained, and evaluated personnel
- Coaching, mentoring, and promoting a positive work environment
- Coached and led the team to successive successful Store Audits.
Store Manager
Canadian Tire #467
2009.03 - 2017.03
- Provided customer service by greeting and assisting customers and responding to customer inquiries and complaints
- Began ordering and reordering inventory based on consumer demand and historical values
- Identified and implemented new in-store special products
- Hired, trained, and evaluated personnel, celebrate or develop where necessary
- Reset garden centre awning from warehouse racking to retail racking
- Personally, built and secured all islands to exterior wall
- Managed and pro-actively worked with the promo or centre aisle team
- Established and implemented policies, goals, objectives, and procedures for various departments
- Reviewed and developed with the General Manager methods and procedures to increase sales, expand markets, and promote business.
General Manager
Canadian Tire #467
2005.01 - 2009.03
- Provided customer service by greeting and assisting customers and responding to customer inquiries and complaints
- Reviewed sales or activity reports, or other performance data to identify opportunities for sales growth, improve product lines, discover cost reductions or service improvements
- Project Manager for successful 20/20 build and retrofit
- Ordered and evaluated all FMA product and performance
- Hired, trained, and evaluated personnel
- Identified, managed and maintained in-store special program
- Served as United Way campaign chair
- Established and implemented policies, goals, objectives, and procedures for the team
- Ordered and re-ordered stock based on consumer demand and historical data; analyzing and estimating inventory levels for new and future stock.
Retail Sales Associate
Canadian Tire #467
2005.01 - 2009.03
- General labour duties during a store concept change
- Provided customer service by greeting and assisting customers and responding to customer inquiries
- Maintained the retail basics – is it neat, clean, full, faced and priced
- Helped in other departments as required.
General Manager
Canadian Tire 299
2003.03 - 2005.01
- Reviewed sales and activity reports, or other performance data to identify opportunities for sales growth, improve product lines, discover cost reductions or service improvements
- Improved store sales approximately 8%, while maintaining a healthy margin and wage cost
- Coached and led team to successive successful Store Audit/Core Audit marks, securing 3 exemptions in 5 years
- Provided customer service by greeting and assisting customers and responding to customer inquiries and complaints
- Directed and supervised employees engaged in sales, inventory-taking, reconciling cash, or in performing services for customers
- Managed inventory, ordering and re-ordering stock based on consumer demand and historical data; analyzing and estimating inventory levels for new and future stock
- Planned and implemented in-store and FMA programs to improve price perception and gross margin
- Hired, trained, and evaluated personnel in sales, promoting or dismissing employees when appropriate
- Established and implemented policies, goals, objectives, and procedures for the team
- Served employees by handling questions, interpreting and administering contracts and helping resolve work-related problems
- Planned, and coordinated work activities of HR staff relating to policies, procedures, compensation and employee relations
- Represented organization at personnel-related hearings and investigations
- Provided current and prospective employees with information about policies, job duties, working conditions, wages, and opportunities for promotion and employee benefits.
Automotive Parts Associate
Canadian Tire #467
2003.03 - 2005.01
- Accepting a role in Auto Parts was an opportunity seized although I had no prior experience, a chance to learn and grow
- Provided customer service by greeting and assisting customers, and responding to customer inquiries
- Used the parts database, depot’s, and books to assist customers with their automotive needs
- Back-parts person – provided material support to automotive technicians and service advisors
- Maintained the retail basics – is it neat, clean, full, faced and priced.
Hardware Manager
Canadian Tire #467
2001.09 - 2003.03
- Created and implemented a new process to improve deal set up efficiency resulting in timely completion
- Established and employed a new method for reviewing hole integrity, resulting in greatly reduced holes
- Provided customer service by greeting and assisting customers, and responding to customer inquiries and complaints
- Hired, trained, and evaluated Hardware personnel, celebrate or develop where necessary.
Automotive Parts Manager
Canadian Tire #467
2001.01 - 2001.09
- Analyzed finelines and sales data to improve customer experience, merchandising hard part categories to reflect what customers purchased most
- Merchandised entire department to Optimal Bin Cap or OBC to improve in stock position and hole integrity
- Implemented and improved processes for managing department hole counts resulting in frequent net negative hole counts
- Implemented and improved process for weekly deal setup
- Provided customer service by greeting and assisting customers, and responding to customer inquiries and complaints
- Hired, trained, and evaluated Automotive personnel, celebrate or develop where necessary.
Operations Manager
Canadian Tire Simoniz Car Wash #1389
2000.09 - 2001.01
- Participated in gas bar agent training
- Accepted and served in this role concurrently as Auto Parts Manager and later Store Manager
- Provided customer service, responding to customer inquiries and complaints
- Completed and managed all maintenance, preventative maintenance, supply ordering and cleaning of the wash site.
Education
High School Diploma -
Woodlands Secondary School
01.1992
Skills
- Communication
- Customer Service
- Team Building and Mentorship
- Critical Thinking
- Administration and Management
- Judgment and Decision-Making
- Planning and Organizing
- Negotiation
- Personnel and Human Resources
- Coaching and Facilitation
- Operational planning
- Project Management
- Data Analytics
Training
- First Aid and CPR Training, 2025
- Forklift and Scissor lift, 2022
- Advanced Management Development Program – AMDP, 2007-2008
- Cultivating Leadership Program, 2005
- Dale Carnegie – Effective Communications and Human Relations, 2004
- Performance Management and Leadership Skills – Judith Machlovitch Sternberg, 2002
- Canadian Tire Petroleum – Car Wash Agent Training, 2002
- Goodyear IDL Sales Training Course – Certified Tire sales Specialist, 2000
- Customers for Life Program – Herb Roseneck, 2000
- WOW – Customer Experience Program, 1999
Timeline
Consulting Manager
Canadian Tire #263
2018.12 - 2023.11
Senior Manager
Canadian Tire #642
2018.05 - 2018.12
Service Manager
Canadian Tire #642
2017.09 - 2018.05
General Manager
Canadian Tire #326
2017.03 - 2017.07
Store Manager
Canadian Tire #467
2009.03 - 2017.03
General Manager
Canadian Tire #467
2005.01 - 2009.03
Retail Sales Associate
Canadian Tire #467
2005.01 - 2009.03
General Manager
Canadian Tire 299
2003.03 - 2005.01
Automotive Parts Associate
Canadian Tire #467
2003.03 - 2005.01
Hardware Manager
Canadian Tire #467
2001.09 - 2003.03
Automotive Parts Manager
Canadian Tire #467
2001.01 - 2001.09
Operations Manager
Canadian Tire Simoniz Car Wash #1389
2000.09 - 2001.01
High School Diploma -
Woodlands Secondary School
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