Michael D.J. Annett
Toronto,Canada
Summary
Proven business development leader with a track record of exceeding quota by aligning financial services clients with data-driven revenue strategies, powered by AI, predictive analytics, and intent-based marketing. Backed by 25+ years at Okta, Salesforce, Yext, and Adobe, I specialize in driving multi-stakeholder alignment, accelerating deal velocity, and unlocking the full value of modern go-to-market intelligence to maximize ROI, and revenue growth.
Overview
25
25
years of professional experience
Work History
Strategic Accounts, Financial Services
Okta Canada
04.2023 - Current
- Source and secure new business development opportunities within strategic Canadian financial services accounts
- Manage cross-functional teams to enable marketers to deliver secure, seamless, and personalized customer experiences by turning identity management into a growth driver—not just a security function
- Key accounts, including TD, Scotia, BMO, CIBC, Canada Life, Manulife, Sun Life, and Loblaws
- Recognized as the #1 seller on the Enterprise Canada Team, based on revenue performance in 2024
Head of Financial Services
Introhive
01.2021 - 04.2023
- Developed the Go-To-Market strategy for the financial services vertical globally
- Sourced and managed new business opportunities
- Managed a team of junior Account Executives to help drive new business opportunities in the financial services vertical
- Closed the largest strategic deal globally with Bain Consulting in 2022
- Key Accounts: Bank of America, Wells Fargo, Goldman Sachs, TD Bank, BMO, RBC, CIBC, Scotia, Bain
Senior Account Executive Financial Services
Yext
Toronto, Ontario
01.2020 - 01.2021
- Sourced and hunted for new opportunities in Financial Services accounts in the Canadian market.
- Developed strategic partnerships to gain access to decision-makers within the top five banks in Canada
- Partner with marketing, the BDR team and product to identify key accounts driving an Account Based Marketing methodology to open doors
Senior Account Executive (Strategic Accounts)
Adobe
04.2015 - 03.2018
- Strategically build relationships with C-level prospects and clients to hunt for and develop new revenue opportunities.
- Provide strategic guidance to key accounts in the Canadian market to increase revenue and the adoption of Adobe marketing solutions
- Present at various partner events, driving the Adobe Marketing solutions in the Canadian market
- Align with internal and external teams to drive strategic initiatives to increase client success.
- Key Accounts: TD Bank, CIBC, BMO, Scotiabank. Power Corp (Great West Life, Canada Life, Investors Group), Manulife Financial, Air Canada and Cineplex
- President Club winner in 2016 and 2017 with an average of 165% achievement on quota
Senior Account Executive (Strategic Accounts)
Salesforce (ExactTarget - acquisition)
05.2012 - 03.2015
- Salesforce Marketing Cloud Second Tour of Duty as a Boomerang in 2018 to 2020.
- Sourced and developed new business opportunities with C-level prospects and client accounts across Canada
- A key component in opening the Canadian office for ExactTarget
- Sourced and managed new Canadian agency partners, partner re-sellers, and strategic integrators
- Target Accounts: TD Bank, CIBC, CI Financial, Manulife, Air Canada, Bell Canada, Loblaws and Shopify
- Key results: average attainment 120% - 162% from 2012-2014. Helped build the Canadian regional revenue from $2 million to $30 million annually within three years
Account Director
Transcontinental Media
07.2009 - 10.2011
- Sourced and closed new business opportunities with clients and prospects in Canada
- Sourced new Canadian agency partners and vendors to complement the digital marketing division
- Managed multiple teams both internally and externally to achieve project milestones and closure
- Negotiated complex contracts and relationships with partners and clients
- Key results: Achieved 150% quota attainment two years in a row by developing strategic digital marketing programs for clients and helping them achieve ROI goals
Account Director
DoubleClick (acquired by Google and Epsilon)
06.2005 - 06.2009
- Developed new business opportunities with strategic accounts and prospects
- Developed and presented complex digital marketing strategies to key clients utilizing business intelligence
- Developed ROI models for all digital marketing programs presented to prospects and clients
- Managed multiple teams both internally and externally to achieve project milestones and closure
- Negotiated complex vendor and client agreements
- Managed eight account managers in New York and Toronto
- Sourced and managed new Canadian and US agency partners
- Key results: quota attainment average of 120-135% for four years
Software Account Manager
IBM Canada
10.2000 - 05.2005
- Sourced new business opportunities with SMB and Enterprise prospects across Canada and the US.
- Developed strong partner and vendor relationships
- Managed multiple teams to achieve project milestones and closure
- Developed software solutions to complex business problems
- Key Named Account: Royal Bank of Canada
- A member of IBM's 100% club four years in a row
Education
Applied Generative AI
MIT
Cambridge, Massachusetts08-2026
Bachelor's Degree - Sociology, Psychology
UNIVERSITY OF TORONTO
Toronto, ON06-2000
Marketing Diploma -
CENTENNIAL COLLEGE
Toronto, ON06-1996
Skills
- Business Development
- Data and Analytics Acumen
- Marketing Cloud Expert
- Cloud Solution Expert
- MEDDPICC Selling
- Ad Tech Cloud Expert
- Partner Ecosystem Management
- Complex Contract Negotiation
- Cross-Functional Collaboration
- Digital marketing
References
Available upon request
Volunteer Experience
- Canadian Marketing Association - MarTech Council, Co-Chair, 08/01/19, Present
- Pillars of Positivity, Managing Director and Speaker, 05/01/07, Present
- Junior Achievement Success Program, Teacher, 09/01/01, 05/01/05
- Big Brothers of Toronto, Mentor, 01/01/00, 01/01/06
Linkedin Profile
http://ca.linkedin.com/in/michaelannett
Affiliations
- Full member of the League of Canadian Poets
- Published Author
- Published Marketing thought leader with the Canadian Marketing Association
- Avid mountain biker
Timeline
Strategic Accounts, Financial Services
Okta Canada
04.2023 - Current
Head of Financial Services
Introhive
01.2021 - 04.2023
Senior Account Executive Financial Services
Yext
01.2020 - 01.2021
Senior Account Executive (Strategic Accounts)
Adobe
04.2015 - 03.2018
Senior Account Executive (Strategic Accounts)
Salesforce (ExactTarget - acquisition)
05.2012 - 03.2015
Account Director
Transcontinental Media
07.2009 - 10.2011
Account Director
DoubleClick (acquired by Google and Epsilon)
06.2005 - 06.2009
Software Account Manager
IBM Canada
10.2000 - 05.2005
Applied Generative AI
MIT
Bachelor's Degree - Sociology, Psychology
UNIVERSITY OF TORONTO
Marketing Diploma -
CENTENNIAL COLLEGE
Similar Profiles
Amit SaklaniAmit Saklani
IT Senior Support Engineer at OktaIT Senior Support Engineer at Okta
Tanner DaleTanner Dale
Sr. Sales Development Representative at OktaSr. Sales Development Representative at Okta
Gopinath SivalingamGopinath Sivalingam
Enterprise Data TPM at OktaEnterprise Data TPM at Okta
Jenny Cheng LYUJenny Cheng LYU
Salad Prep Cook (Cold Station) at Cafe on the SquareSalad Prep Cook (Cold Station) at Cafe on the Square
Venkat MuruganVenkat Murugan
Associate Director, Murex Business Specialist at RBC Capital MarketsAssociate Director, Murex Business Specialist at RBC Capital Markets