MICHAEL DALE
5 Alderway, Ave, Brampton
Summary
Results-oriented and customer-focused General Manager with 20 years of experience overseeing golf operations for the City of Toronto. Proven track record of delivering exceptional customer service, managing staff, events, and community programs. Skilled in staff supervision, event coordination, and ensuring seamless customer experiences. Strong leadership, communication, and computer skills, with a history of implementing innovative programs that meet customer needs. Adept at building lasting relationships to drive business growth. Experienced in managing teams of over 20 people and excelling in high-pressure environments. Passionate about community engagement, including coaching the Brampton 45s. Seeking to bring expertise in operations and program coordination to the City of Brampton.
Overview
27
27
years of professional experience
Work History
General Manager
City of Toronto Humber Valley Golf Course
02.2024 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Oversee all aspects of golf course operations, including staffing, budgeting, payroll, and facility management.
- Lead a team of over 20 employees, handling all hiring, contracts, and staff development to maintain a high-performing workforce.
- Manage purchasing for the Food & Beverage and Retail departments, ensuring cost efficiency and quality control.
- Develop and coordinate all events, including tournaments, leagues, community programs, and corporate meetings.
- Handle supplier relationships, negotiating contracts and ensuring timely deliveries for all operational needs.
- Drive financial performance through effective budget management, revenue optimization, and expense control.
- Enhance the customer experience by implementing innovative programs, maintaining service excellence, and fostering strong community engagement.
- Ensure compliance with City of Toronto policies and industry standards to uphold operational excellence.
Program Coordinator
Under Par Golf
01.2010 - Current
- Create and organize junior camps and clinics during the summer season, accommodating up to 250 kids
- Provide group and private golf instruction
- Organize private lessons, semi-private lessons, beginner classes, corporate outings, club fitting, coaching, and playing lessons
- Develop and implement marketing and promotional campaigns, including email marketing and website optimization
- Manage various junior golf programs, including Junior Development Program, Pro Action Foundation/Cops for Kids, beginner junior clinics, free junior clinics, competitive coaching, Monsignor Percy Johnson Catholic High School program, junior golf tour, and Humber College Golf Program
- Developed and maintained relationships with external partners to facilitate program operations
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones
- Collaborated with other program coordinators to achieve consistency in program objectives and services
- Tracked and reported expenses accurately to manage program budgets
- Oversaw staff schedules and assignments to handle programming demands
- Developed and recommended policies and procedures for evaluating programs
- Negotiated and managed contracts with several media outlets to secure new content
Head Golf Professional
Humber Valley Golf Course
04.2002 - 01.2024
- Oversee all operations at Humber Valley Golf course
- Perform opening and closing procedures
- Responsible for operations management, including cash flow, incident reports, retail management, inventory, and staff scheduling
- Manage and motivate teams of approximately 55 employees and volunteers to deliver exceptional customer service
- Provide group and private golf instruction
- Coordinate tournaments and events, example Junior Tour events
- Perform club fitting, re-gripping, and cleaning
- Handle payroll, government remittances, taxes, and employee records
- Coordinate men's, ladies', and senior golf leagues
- Organize staff events and outings
- Manage Humber College PGM Program student golf pass program
- Partnered across departments to run smooth, professional events and activities
- Created and maintained detailed reports of daily, weekly and monthly operations
- Assigned work to staff, set schedules, and motivated strong performance in key areas
- Trained and supervised staff to consistently meet performance goals and customer service standards
- Developed partnerships with external vendors and suppliers to obtain quality products and services
- Worked well in team settings, providing support and guidance
- Demonstrated respect, friendliness and willingness to help wherever needed
- Skilled at working independently and collaboratively in team environments
- Boosted pro shop sales with strategic inventory management and strong supplier relationships.
Coach U9 Brampton 45s (volunteer)
Brampton Hockey Association
09.2021 - Current
- Coached youth between the ages 8-9
- Led practices, held team meetings
- Encouraged sportsmanship and strategizing
- Skilled at working independently and collaboratively in a team environment
Assistant Coach (Volunteer)
John Cabot Secondary School Varsity Boys Hockey
09.2006 - 05.2007
- Coached youth between the ages of 13-17
- Led practices, held team meetings
- Encouraged sportsmanship and strategizing
- Worked well in a team setting, providing support and guidance
Assistant Coach (Volunteer)
Cooksville Hockey Association
09.2004 - 01.2006
- Coached youth between the ages of 14-17
- Led practices, held team meetings
- Encouraged sportsmanship and strategizing
- Demonstrated respect, friendliness and willingness to help wherever needed
Trainer (Volunteer)
Mississauga Ice Puppies
09.2002 - 05.2004
- Taught children between the ages of 5-7 basic hockey skills
Pro Shop Associate
Britannia Hills Golf Course, Brae-Ben Golf Course
03.1999 - 11.2002
- Delivered excellent customer service
- Managed opening and closing pro shop
- Performed general maintenance and equipment duties
- Handled cash transactions
- Assisted with general office and administration duties
Interim Co-op Student
Oakville Golf Club
10.2001 - 06.2002
- Provided excellent customer service in the back shop
- Cleaned and repaired golf clubs
- Performed minor maintenance and cleaning of power carts
- Conducted general maintenance and cleaning duties
- Assisted with general office and administration tasks
Grounds Keeper
White Oaks Golf Club
04.1998 - 10.2001
- Maintained the golf course grounds
- Performed starter duties
- Operated a tractor to collect driving range balls
- Controlled player starts
- Assisted with other duties as required
Umpire
Bloor and Erindale Baseball Associations
07.1998 - 09.2001
- Umpired baseball games for ages 8-12
- Stayed composed and professional in high-pressure and emotionally-charged situations with coaches, players and fans
- Explained and taught regulations and rules to players and coaches
Golf Caddie (Volunteer)
Professional Golf Association, PGA
07.1999 - 07.1999
- Proven ability to learn quickly and adapt to new situations
- Worked well in a team setting, providing support and guidance
- Demonstrated respect, friendliness and willingness to help wherever needed
Education
Business Administration - Professional Golf Management
Niagara College
Niagara Falls, ONSkills
- Extremely reliable and hardworking
- Extensive customer service experience
- Strong communication skills
- Effective leader and supervisor
- Strong computer skills
- Project Coordination
- Timelines and Milestones
- Community Building
- Program Improvements
- Team Oversight
- Business Oversight
- Youth Guidance
Languages
English
Affiliations
- Member of the PGA of Canada - Class "A"
- PGA of Canada - Level 1 & 2 Coaching Certification
- Community Involvement: Volunteer
Timeline
General Manager
City of Toronto Humber Valley Golf Course
02.2024 - Current
Coach U9 Brampton 45s (volunteer)
Brampton Hockey Association
09.2021 - Current
Program Coordinator
Under Par Golf
01.2010 - Current
Assistant Coach (Volunteer)
John Cabot Secondary School Varsity Boys Hockey
09.2006 - 05.2007
Assistant Coach (Volunteer)
Cooksville Hockey Association
09.2004 - 01.2006
Trainer (Volunteer)
Mississauga Ice Puppies
09.2002 - 05.2004
Head Golf Professional
Humber Valley Golf Course
04.2002 - 01.2024
Interim Co-op Student
Oakville Golf Club
10.2001 - 06.2002
Golf Caddie (Volunteer)
Professional Golf Association, PGA
07.1999 - 07.1999
Pro Shop Associate
Britannia Hills Golf Course, Brae-Ben Golf Course
03.1999 - 11.2002
Umpire
Bloor and Erindale Baseball Associations
07.1998 - 09.2001
Grounds Keeper
White Oaks Golf Club
04.1998 - 10.2001
Business Administration - Professional Golf Management
Niagara College
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