Michael Cummings
Los Angeles
Summary
High-Impact Senior Customer Success Manager specialized in driving $25M+ portfolios through technical API integrations and data quality optimizations. Proven leader in achieving 20% yearly growth and maintaining 95% partner retention across complex, international markets. Expert at bridging the gap between technical development and executive strategy.
Overview
13
13
years of professional experience
Work History
Sr. Customer Success Manager
Cint
London, UK
04.2021 - 03.2026
- Managed a $25M portfolio of our enterprise SaaS partners, achieving 20% yearly revenue growth goals through tailored optimization strategies.
- Led the full lifecycle API integration process through development, security, testing, and launch of the supplier on the largest market research platform in the world.
- Built custom Power BI analytics reports to track partner performance, delivering large scale data-driven insights that influence client revenue.
- Maintained 95% partner retention by delivering consistent virtual performance calls, quarterly business review presentations, and in-person C-suite workshops.
- Collaborated globally in over 50 countries with partner leadership, sales, product, and finance to ensure the integration revenue targets are accomplished.
- Negotiated multi-year media contract renewals and favorable payment terms ensuring stability and overall account profitability.
- Internally created a comprehensive SOP library utilized to assist team members on how to properly onboard, integrate, and monitor performance of all partners across 4 different products.
- Pioneered a new security program that utilizes AI to proactively identify at-risk fraudulent accounts to save revenue, and provides a data quality auditing tool to reduce the chance of future fraud attacks.
Sr. Customer Success Manager
Yelp
Scottsdale, AZ
01.2016 - 10.2020
- Strategically led the online advertising projects and portfolio management of over 25 enterprise franchise clients.
- Negotiated over $4,500,000 in sales revenue earning President's Club Award.
- Presented quarterly C-suite KPI updates utilizing Microsoft Excel, PowerPoint, and Tableau data visualization tools.
- Gathered and analyzed Nielsen and BCG data for market research reports.
- Performed financial analysis: clients averaged a 5:1 ROI upon project completion.
- Collaborated with internal organizations, Sales, Finance, IT, Marketing, to ensure project success.
Team Lead - Customer Success
Yelp
Scottsdale, AZ
03.2015 - 12.2015
- Team leader of 10 analysts in charge of up-selling online advertising programs from the team's existing clients.
- Upgraded over 500 new advertising campaigns generating over $2,800,000 of net annual revenue.
Account Manager
Yelp
Scottsdale, AZ
05.2014 - 02.2015
- Onboarded new clients by teaching them how to use Yelp's digital advertising platform and develop a marketing strategy.
- Assisted advertising campaigns of 700 small-medium business owners and a $2,500,000 portfolio.
Business Development
Vincent Benjamin Consulting
Phoenix, AZ
06.2013 - 03.2014
- Set meetings to receive job orders, conduct candidate rate negotiations, and convey client's needs back to our team of recruiters.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Set up and negotiated contracts with Fortune 1000 clients and closed 2-3 deals per month.
Education
MBA - Marketing
University of Arizona, Eller College of Management
Tucson, AZ12-2020
Bachelor of Science - Marketing
University of Arizona, Eller College of Management
Tucson, AZ12-2012
Skills
- Power BI
- Tableau
- Gemini AI
- Jira
- Miro
- Salesforce
- SaaS
- Google Suite
- MS Office Suite
- Upselling Strategies
- Relationship Management
- Data-driven decision making
Interests
World Wildlife Fund 2026, Make-A-Wish Arizona 2022, Future Stars Inc 2019, Salvation Army 2018, AZ Refugee Connection 2015
ACCOMPLISHMENTS
Cint Innovator Award 2025, Yelp Presidents Club 2019, Yelp Top Quarter Revenue - 7x, Big Sky Conference Champion - 2x, Conference All-Academic Team, College Football Scholarship
Timeline
Sr. Customer Success Manager
Cint
04.2021 - 03.2026
Sr. Customer Success Manager
Yelp
01.2016 - 10.2020
Team Lead - Customer Success
Yelp
03.2015 - 12.2015
Account Manager
Yelp
05.2014 - 02.2015
Business Development
Vincent Benjamin Consulting
06.2013 - 03.2014
Bachelor of Science - Marketing
University of Arizona, Eller College of Management
MBA - Marketing
University of Arizona, Eller College of Management