Michael Collins
Los Angeles
Summary
Results driven Social Media and YouTube Specialist with experience managing and growing digital channels. Skilled in end-to-end content creation, from designing high-converting thumbnails to writing engaging copy and scheduling across multiple platforms. Proven ability to use data analytics to shape content strategy, build active online communities, and maintain organized digital asset workflows.
Overview
3
3
years of professional experience
Work History
Account Coordinater
Paige Denim
Los Angeles, CA
03.2024 - 03.2026
- Created eye-catching thumbnails using Canva, and Photoshop, wrote engaging titles and descriptions, and used YouTube features to publish videos on a strict schedule.
- Analyzed viewer data to test new content ideas, helping to grow subscribers and keep people watching longer.
- Ran the Community Tab by creating original images, GIFs, and interactive posts written in a clear brand voice.
- Used YouTube Analytics to track performance and guide content strategy, while keeping the digital video library organized with strict naming conventions.
Social Media Content Coordinator
Spirit Airlines Inc.
Los Angeles, CA
04.2023 - 01.2024
- Managed daily content across Instagram, TikTok, by creating, scheduling, and aligning posts with brand guidelines.
- Collaborated with internal teams, creative partners, and influencers to execute impactful campaigns, ensuring a consistent brand voice in a fast-paced environment.
- Conducted daily updates to social media profiles to boost company online presence.
- Managed cross-functional projects, ensuring timely delivery of high-quality marketing materials.
Education
No Degree - Marketing And Public Relations
Los Angeles Trade Technical College
Los Angeles, CA03-2024
High School Diploma -
Alain LeRoy Locke College Preparatory Academy
Los Angeles, CA06-2021
Skills
- Asana
- Google Suite
- Youtube Studio
- Photoshop
- Creative Writing
- Airtable
- Copy Writing
- Account management
- Creative problem solving
- Attention to detail
- Data Analysis
- Content development
- Social media platforms
Timeline
Account Coordinater
Paige Denim
03.2024 - 03.2026
Social Media Content Coordinator
Spirit Airlines Inc.
04.2023 - 01.2024
No Degree - Marketing And Public Relations
Los Angeles Trade Technical College
High School Diploma -
Alain LeRoy Locke College Preparatory Academy