MICHAEL CODY
Toronto,ON
Summary
Seasoned and results-driven account executive bringing 8 years of experience in high-value B2B SaaS sales. Ready to leverage my ability to quickly build meaningful relationships with prospective customers in an environment like Sprout Social where I can contribute to the mission of inspiring, and empowering businesses in the world of social media.
Overview
9
9
years of professional experience
Work History
Senior Account Executive | Short-Form Video
CrowdRiff
07.2021 - Current
- Launched CrowdRiff's new short-form video Creator/ Influencer programme to North American Travel market.
- Educated partners on emerging SFV trends, applications, and concepts to amplify travel products & experiences
- Established essential customer relationships, to navigate technical government procurement, and successfully implement CrowdRiff programmes.
- Success with clients such as Visit California where 50+ TikTok posts created from creator programme resulting in 1.5 million views and 90k Likes.
- Secured 15 new DMO accounts, including 3 State Level enterprise accounts and counting.
Account Manager | New Zealand & Australia
CrowdRiff
02.2020 - 07.2021
- Responsible for sales & retention within Australia, New Zealand and South Pacific.
- Increased CrowdRiff's NZ & Australian accounts from 6 to 53 accounts, including Tourism Australia & Tourism New Zealand.
- Primary point of contact focused on deepening customer relationships and driving growth. Ensure retention, satisfaction, troubleshooting support and creative marketing strategy.
- Adapted approach to cater to enterprise-level accounts like Tourism Australia and Tourism New Zealand to small/medium-sized businesses with a hybrid approach to cater to enterprise-level accounts to small/medium-sized businesses.
- Success resulted in promotion to Senior Account Executive in the new Short Form Video solution team.
Account Executive
CrowdRiff
01.2019 - 02.2020
- Managed multiple prospects simultaneously through different stages of CrowdRiff sales cycle.
- Utilized marketing background to build custom proposals and platform presentations for prospective clients. Ensured key challenges from discovery were clearly diagnosed, and solutions were shared in a thoughtful way.
- Presented to variety of audiences from brand and content marketing teams, creative agencies, and c-suite board executives.
- Responsible for the growth of the Australian & NZ territory from six to 53 Accounts over a two-year period. Representing 750% increase in territory resulting in a promotion to territory Account Manager.
- Applied industry best practices and proven techniques, including Sandler, for driving sales from in-depth discovery and consultation to prescribe platform solutions and meet mutual expectations
Senior Business Development Representative
CrowdRiff
07.2018 - 01.2019
Business Development Representative
01.2017 - 07.2018
- Generated market awareness and qualified business opportunities for account executive team.
- Utilized tools such as Outreach, Salesforce, Sales Navigator, Gong and Loom to streamline prospecting process and track progress.
- Successfully achieved 100% or more in every quarter for the territory resulting in promotion to Account Executive.
Digital Campaign Manager
Adsmatic
08.2016 - 09.2017
- Setup and optimized paid social advertising campaigns, from writing ad copy and optimizing media spend based on traffic, conversions and overall performance
- Designed all creative assets for campaigns, from logos, brand identities, editing videos, website layouts, banners, landing pages to ecommerce pages
Marketing Manager
Mediterranean Foods
01.2015 - 07.2016
- Led rebranding and evolution of one of New Zealand’s largest Mediterranean Food importers.
- Conducted primary research, including surveys, focus groups and quantitative analytics, to gather insights around target consumer, market, and competitors.
- Established new brand strategy based on research, including definition of new vision and mission for company, new visual identity and go-to-market relaunch plan.
- Managed development of all creative assets for new brand, including creation of new logo, product packaging, and responsive website
Education
Diploma of Computer Graphic - Design
Yoobee School of Design
Wellington, New Zealand 12.2014
Bachelor of Commerce - Marketing & Media Studies
Victoria University
Wellington, New Zealand 11.2012
Skills
Software Tool Experience:
- Slack, Salesforce, Outreach,
- Google Suite, Powerpoint, Canva
- Mixmax, Gong, Chartio, Dealhub,
- DocuSign, Sales Navigator,
- Loom, Dooly, Adobe Lightroom,
- Indesign, Photoshop, Illustrator
Additional Information
- Experienced and trained in the Sandler Selling System & Jeremy Minor methods of a low-pressure, consultative selling approach.
- A New Zealand native with a passion for content marketing, dedicated to joining and growing within a global company in Australia in 2025.
Timeline
Senior Account Executive | Short-Form Video
CrowdRiff
07.2021 - Current
Account Manager | New Zealand & Australia
CrowdRiff
02.2020 - 07.2021
Account Executive
CrowdRiff
01.2019 - 02.2020
Senior Business Development Representative
CrowdRiff
07.2018 - 01.2019
Business Development Representative
01.2017 - 07.2018
Digital Campaign Manager
Adsmatic
08.2016 - 09.2017
Marketing Manager
Mediterranean Foods
01.2015 - 07.2016
Diploma of Computer Graphic - Design
Yoobee School of Design
Bachelor of Commerce - Marketing & Media Studies
Victoria University
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