MICHAEL CHEE
Burnaby,Canada
Summary
Results-driven Senior Retail Management professional with 15 years of leadership experience in premium and high-volume environments. Expertise in driving sales growth, enhancing operational efficiency, and developing high-performing teams. Committed to delivering outstanding customer experiences and implementing process improvements.
Overview
26
26
years of professional experience
Work History
Trade Representative / Key Holder
EQ3
04.2022 - 12.2025
- Grew portfolio of trade clients through relationship building, consultative selling, and consistent follow-up, enhancing client retention and satisfaction.
- Generated new business through proactive outreach, networking, and in-person/virtual appointments.
- Oversaw trade quoting and order tracking, ensuring accuracy and timely execution of orders to optimize service delivery.
- Acted as a key brand ambassador, maintaining ongoing engagement through promotions, events, and product updates.
- Collaborated with store leadership to execute trade initiatives, promotions, and in-store events, driving customer engagement and sales.
Assistant Store Manager - Sales, Service & Design
West Elm
02.2022 - 04.2022
- Partnered with the General Manager to lead sales, service, and design teams to exceed revenue and service targets.
- Managed daily floor leadership, staffing strategy, and sales execution to enhance team performance and drive customer satisfaction.
- Forecasted payroll and adjusted labor to maximize productivity while achieving sales goals.
- Coached associates with structured selling tools, boosting performance and elevating customer engagement.
- Designed and implemented custom sales and customer-order tracking systems, reducing errors and service escalations.
- Assisted with recruitment, onboarding, performance management, and succession planning.
- Resolved complex customer service issues related to delivery, orders, and logistics, ensuring timely and effective solutions.
Assistant Store Manager - Sales & Service
Pottery Barn Kids
11.2018 - 01.2022
- Drove sales growth through strategic planning, client management, events, and community engagement, enhancing customer loyalty and brand visibility.
- Led teams to deliver consistent service excellence and strong visual presentation standards.
- Trained and coached associates on sales execution and product knowledge, ensuring adherence to service standards and elevating customer experience.
- Created operational tracking tools to improve customer order accuracy and associate accountability.
- Managed payroll forecasting, inventory flow, shipping/receiving, and loss prevention controls.
- Analyzed store KPIs and behaviors to identify performance improvement opportunities, leading to targeted action plans for enhanced efficiency.
Showroom Lead - Visual & Product Development
Kit and Ace Technical Apparel
08.2018 - 11.2018
- Executed merchandising strategies to enhance sell-through and optimize product allocation.
- Oversaw showroom operations and visual execution to drive sales performance.
- Partnered with product teams to provide fit and development feedback.
- Coordinated inventory flow, logistics, and workload delegation for operational efficiency.
- Coached and developed educators through clear expectations and ongoing feedback.
Assistant Store Manager
American Eagle Outfitters
01.2014 - 01.2018
- Built and led sales teams to enhance customer experience and drive revenue growth.
- Recruited, trained, and developed associates and key holders.
- Managed scheduling, payroll budgets, and inventory flow to ensure efficient daily operations.
- Executed visual merchandising standards and corporate initiatives.
Co-Manager / Brand
Eddie Bauer
10.2010 - 12.2013
- Oversaw store operations, enhancing sales performance and team leadership.
- Ensured consistent execution of brand and operational standards, supporting overall store success.
- Developed and mentored leadership team members and associates.
- Planned schedules and managed payroll, inventory, and floor sets to optimize store efficiency.
ASM
Eddie Bauer
01.2007 - 01.2010
Department Manager
Hudson's Bay Company
01.2006 - 01.2007
Customer Service Manager
Winners/HomeSense
01.2005 - 01.2006
Sales Associate & Department Manager
Sears Canada
01.2000 - 01.2005
Education
Marketing Management & Criminology -
Douglas College
New Westminster, BCHigh School Diploma -
Centennial High School
Coquitlam, BCSkills
- Microsoft Office (Excel, Word, PowerPoint, Outlook)
- Apple & Windows Operating Systems
- Canva
- Floor Planner
- POS
- Inventory Systems
- Reporting Systems
References
Available upon request
Core Management Competencies
- Store & Multi-Department Leadership
- Sales Growth & KPI Execution
- Team Development & Coaching
- Payroll Forecasting & Labor Optimization
- Operations & Inventory Management
- Customer & Trade Relationship Management
- Performance Tracking & Reporting
- Visual Merchandising Strategy
- Recruitment, Hiring & Onboarding
- Process Improvement & Systems Design
Management Profile
Senior retail management professional with 15+ years of progressive leadership experience across premium and high-volume retail environments. Proven track record of driving sales growth, building high-performing teams, improving operational efficiency, and delivering exceptional customer and trade experiences. Strong people leader known for accountability, process improvement, and results-driven execution.
Timeline
Trade Representative / Key Holder
EQ3
04.2022 - 12.2025
Assistant Store Manager - Sales, Service & Design
West Elm
02.2022 - 04.2022
Assistant Store Manager - Sales & Service
Pottery Barn Kids
11.2018 - 01.2022
Showroom Lead - Visual & Product Development
Kit and Ace Technical Apparel
08.2018 - 11.2018
Assistant Store Manager
American Eagle Outfitters
01.2014 - 01.2018
Co-Manager / Brand
Eddie Bauer
10.2010 - 12.2013
ASM
Eddie Bauer
01.2007 - 01.2010
Department Manager
Hudson's Bay Company
01.2006 - 01.2007
Customer Service Manager
Winners/HomeSense
01.2005 - 01.2006
Sales Associate & Department Manager
Sears Canada
01.2000 - 01.2005
Marketing Management & Criminology -
Douglas College
High School Diploma -
Centennial High School