Michael Butters
Summary
Performance-oriented sales leader offering exceptional record of achievement over 17-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
17
17
years of professional experience
Work History
Sales Trainer & Business Development
Exclusive Private Sales
02.2020 - Current
- Assisted several dealerships in rolls outside the scope of a sales trainer. 2020- mid 2021 acting sales manager at Camrose Chrysler. Mid 2021-late 2022, acting general sales manager at Vermilion Chrysler. Late 2022-early 2023, acting sales manager at Straightline Chrysler during transition period of new GM
- Drove prospects and sales to the dealership utilizing and effectively executing marketing campaigns
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Implemented systems and procedures to increase sales.
- Coached and directed sales staff in process tasks to help sales reps close deals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Boosted customer satisfaction rates with product knowledge training sessions that equipped sales representatives to address client concerns accurately and confidently.
- Optimized CRM usage among sales representatives to maximize efficiency in lead generation, prospecting, and client management processes.
- Elevated individual skillsets by offering one-on-one coaching sessions focused on goal setting, time management techniques, and personalized development plans.
Director of Sales
Go Auto
04.2018 - 01.2020
- Managed Go Auto's happy to help department, responsible for 24 hour sales and support services. Primarily focused on lead generation and business development for dealerships across Canada
- Managed lead source and lead generation for all of Go Auto's dealerships Canada wide.
- Analyzed inbound and outbound calls, online chats and text responses to identify areas of improvement leading to higher appointment show ratio's.
- Worked with dealership General Managers to help identify areas of strengths and potential growth on lead conversions.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved dramatic sales increase by skillfully managing dealer relationships and proactive sales approaches.
- Managed and motivated sales team to increase lead source closing ratio's to 22% average across all dealership platforms.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
- Implemented robust sales tracking systems to monitor progress against targets and provide actionable insights for improvement efforts.
Sales Trainer & Business Development
Auto Gross
01.2017 - 04.2018
- Drove business to dealerships by focusing on effective lead response processes, implementing customer follow up plans, executing effective prospecting calls.
- Elevated individual skillsets by offering one-on-one coaching sessions focused on goal setting, time management techniques, and personalized development plans.
- Implemented incentive programs that encouraged healthy competition amongst team members while driving overall sales performance improvements.
- Optimized CRM usage among sales representatives to maximize efficiency in lead generation, prospecting, and client management processes.
- Expanded market reach with well-executed territory expansion initiatives based on data-driven insights into potential growth opportunities in emerging regions.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Sales Trainer & Business Development
Exclusive Private Sales
03.2016 - 01.2017
- Drove prospects and sales to the dealership utilizing and effectively executing marketing campaigns
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Implemented systems and procedures to increase sales.
- Coached and directed sales staff in process tasks to help sales reps close deals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Boosted customer satisfaction rates with product knowledge training sessions that equipped sales representatives to address client concerns accurately and confidently.
- Optimized CRM usage among sales representatives to maximize efficiency in lead generation, prospecting, and client management processes.
- Elevated individual skillsets by offering one-on-one coaching sessions focused on goal setting, time management techniques, and personalized development plans.
Sales Management
Southtown Chrysler
08.2011 - 12.2015
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Sales Associate
Pointwest Honda
02.2011 - 08.2011
General Sales Manager
Pointwest Power House
03.2010 - 02.2011
Sales Manager
Sherwood Honda Powerhouse
01.2008 - 02.2010
Sales Associate
Alberta Cycle
08.2006 - 01.2008
Education
Accelerated Diploma - Business
Grant MacEwan
Edmoton, AB04.2006
Skills
- Goal Setting Strategies
- Market Research Analysis
- Sales Forecasting Expertise
- Team Building Exercises
- Continuous Improvement Mindset
- Decision-Making Abilities
- Time Management Principles
- Pipeline Management Guidance
- Negotiation Tactics Instruction
- Sales Team Management
- Sales Process Optimization
- Sales Data Analysis
Languages
English
Full Professional
Coaching U13 Hockey
Coaching my son since a young age offers an abundance of value, the most obvious and most valuable being quality time spent with family. However, there are a lot of personal growth and development acquired over those precious years. Patience, adaptability and humility just to name a few.
Hockey, Golf, Jiu Jitsu
Sports runs in the family. Not only is it an excellent form of fitness, it lays a foundation for team work, systems, problem solving skills and self control.
Timeline
Sales Trainer & Business Development
Exclusive Private Sales
02.2020 - Current
Director of Sales
Go Auto
04.2018 - 01.2020
Sales Trainer & Business Development
Auto Gross
01.2017 - 04.2018
Sales Trainer & Business Development
Exclusive Private Sales
03.2016 - 01.2017
Sales Management
Southtown Chrysler
08.2011 - 12.2015
Sales Associate
Pointwest Honda
02.2011 - 08.2011
General Sales Manager
Pointwest Power House
03.2010 - 02.2011
Sales Manager
Sherwood Honda Powerhouse
01.2008 - 02.2010
Sales Associate
Alberta Cycle
08.2006 - 01.2008
Accelerated Diploma - Business
Grant MacEwan
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