Work Preference
Summary
Overview
Work History
Education
Skills
Timeline
THOUGHT LEADERSHIP
CAREER HIGHLIGHTS
INDUSTRY RECOGNITION & AWARDS
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Micha Goddard
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Micha Goddard

Toronto,ON

Work Preference

Job Search Status

Open to work

Desired Job Title

Director, Partnership & EngagementSenior Marketing Communications ConsultantManaging Director, Strategy & Client ServicesVP, Integrated Consumer MarketingCounsellor

Work Type

Full TimeContract WorkConsulting

Location Preference

HybridRemote
Location: Toronto, ON, CA
Open to relocation: Yes

Important To Me

Work-life balanceCompany CultureFlexible work hoursCareer advancement

Summary

Strategic communications and client lead with 15+ years of experience in integrated marketing, business development and digital solutions. At the intersection of brand storytelling and emerging technology, Micha has worked with global organizations and high-growth startups, specializing in bridging the gap between client vision and the technical execution to drive market leadership and long-term value.

Overview

19
19
years of professional experience

Work History

Director, Partnership & Engagement

247 Labs
12.2025 - Current

Strategic client partner, collaborating with B2B and B2C organizations to understand their unique business needs and deliver custom mobile and web based applications as well as AI and digital transformation solutions from concept through execution and beyond. Key Clients: Janus Health, MobilEX, GuardMe Insurance, Edge Benefits, Experience Merritt, Frendy, Tactical Mortgage Solutions

Senior Marketing Communications Consultant

The Creative Concierge
01.2019 - 12.2025

Marketing communications strategist overseeing content strategy and development, creative direction, event management, public relations, sales, business development, operations and team leadership. Key Clients: Harry Rosen, Garbo’s Boutique, Rustic Cannabis, Ollon Software Solutions, Harvard Media

Managing Director, Strategy & Client Services

Snow Collective
10.2021 - 07.2025

Senior strategist and client service lead, working closely with B2B and B2C clients to understand pain points and develop digital marketing solutions to solve them. Key Clients: United Services Group, TransFocus, TA Networks, Borealis Restaurant Group, MetaFlo, Greeniche, Millenilink, Hospice Toronto

VP, Integrated Consumer Marketing

MAVERICK
09.2011 - 12.2017

Oversaw a team of ten delivering communications and digital strategies, brand management, events, experiential and creative direction, in addition to new business development, operations and HR. Key Clients: Cadillac Fairview, Toronto Eaton Centre, TD Centre, Vaughan Mills, VW, Ontario Place, St Joseph’s Hospital & Foundation, Durex, Veet, Clearasil, Amope, Miele, American Standard & DXV, Evian, Italpasta, Burnbrae Farms, Mutti, Joey Restaurants, Little Caesars, Sofina Foods, Mucho Burrito, Extreme Pita, Power Ball

Counsellor

Cohn & Wolfe
02.2011 - 09.2011

Account lead providing strategic communications, public relations and events for Nintendo Canada.

Account Manager

Narrative PR
09.2007 - 02.2011

Communications strategy, account and project management, public relations, experiential/event marketing and advertising. Key Clients: Microsoft, Hyundai, Scotiabank, WIND Mobile, Globalive Communications, Ontario Science Centre & Innovator’s Ball, Rethink Breast Cancer & Booby Ball, The Gift of Life Network

Education

Bachelor of Arts - Communications, Media & Culture

York University
Toronto, ON

Corporate Communications and Public Relations Post Graduate Certificate -

Centennial College
Toronto, ON

Fundamentals of Advertising Certificate -

Institute of Communication Agencies (ICA)
Toronto, ON

AI Fundamentals Certificate -

Google
California, US

Skills

  • Client Development & Revenue Growth
  • Cross-Functional Team Leadership
  • Account & Project Management
  • Strategic Partnerships & Business Development
  • Operations & HR
  • Client & Stakeholder Relations
  • AI Strategy & Digital Transformation
  • Creative Direction, Branding & Content Strategy
  • Integrated Marketing & Communications
  • Public Relations & Reputation Management
  • Event Management
  • Experiential & Consumer Engagement
  • Digital Marketing

Timeline

Director, Partnership & Engagement

247 Labs
12.2025 - Current

Managing Director, Strategy & Client Services

Snow Collective
10.2021 - 07.2025

Senior Marketing Communications Consultant

The Creative Concierge
01.2019 - 12.2025

VP, Integrated Consumer Marketing

MAVERICK
09.2011 - 12.2017

Counsellor

Cohn & Wolfe
02.2011 - 09.2011

Account Manager

Narrative PR
09.2007 - 02.2011

Bachelor of Arts - Communications, Media & Culture

York University

Corporate Communications and Public Relations Post Graduate Certificate -

Centennial College

Fundamentals of Advertising Certificate -

Institute of Communication Agencies (ICA)

AI Fundamentals Certificate -

Google

THOUGHT LEADERSHIP

  • Guest Lecturer – Toronto Region Board of Trade Executive Certificate Program, University of Guelph-Humber and Toronto Metropolitan University (formerly Ryerson)
  • Industry Speaker & Panelist – Communication Strategies, Digital Marketing, International Marketing

CAREER HIGHLIGHTS

  • Built MAVERICK’s Integrated Consumer Marketing practice, evolving the company from a traditional PR firm to a full service communications agency by introducing digital, influencer and experiential marketing services, growing the team and increasing the agency’s portfolio by approximately 30%.
  • Won a Guinness World Record leading the design and execution of Amope Pedi-Park, an experiential brand launch event in Yonge-Dundas Square resulting in 1083 pedicures in 8 hours, #pedipark trending nationally, over 12 million media impressions, and a feature in Pearson Canada’s Introduction to Marketing 6th Edition textbook as a best in class example of an integrated marketing campaign.
  • Launched Wind Mobile, the first new national player in the previously monopolized telecom industry by engaging Canadians in shaping the company through a digital soapbox, working collaboratively with agency partners to craft the brand and build the marketing strategy, as well as personally managing the launch events in five major markets, resulting in numerous awards.

INDUSTRY RECOGNITION & AWARDS

  • Guinness World Record – Most Pedicures Given in 8 Hours (Amope Pedi-Park)
  • Canadian Marketing Awards – Multiple awards for Best in PR, Integrated Marketing and Digital Communications
  • Canadian Public Relations Society ACE Awards – Multiple honours for Digital Strategies, Product Launch, and Crisis Communications
  • PR Daily Awards International – Best Crisis Management for Toronto Eaton Centre Shooting Response
Micha Goddard