Micah Sullivan
Montreal,Quebec
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer relationships. Hardworking, performance-oriented team-player offering proven expertise in project development, and campaign enhancement. Prepared to take on a challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Unidisc Music
03.2022 - Current
- Manage content calendar: Ensure copy, content scheduling, and media formats are optimized for each platform to establish consistent messaging across all channels.
- Email Campaigns: Organize and schedule email campaigns to increase effectiveness. 65% open-rate which was an increase of 31%.
- Social Media: Increased audience reach by 44% on Instagram and monitored social media performance results by continuously refining approaches based on tracking data and audience insights
- Additionally, prioritizing interesting and informative content resulted in increased shares and followers.
- SEO: Utilized search engine optimization SEO techniques to drive organic traffic to company website
- This resulted in an increase of 18% in Google search results (2,631 organic monthly impressions).
- KPIs: Tracked performance metrics of digital advertising campaigns using tools within Facebook Ads Manager or Google Ads reporting features which informed future decisions regarding text, images, and videos.
Social Media Consultant (Freelance)
Dirty Dogs Resto-Bar, McKibbin's Irish Pub, Francesco's Discoteca
06.2019 - Current
- Strategy Development: Built a unique social media strategy and identified areas for improvement for my clients based on their goals.
- Data Analysis: Directed the collection and analysis of data to review content performance based on established KPIs for each marketing initiative.
- Content Creation: Assisted in designing visually appealing marketing materials such as video content, presentations, photos, and flyers.
- Community management: Monitored online reviews and interactions with content then responded appropriately to maintain positive brand relationships.
- Strategy Presentations: Conducted competitor research to identify gaps or opportunities in the market then presented marketing proposals and progress reports to clients during meetings.
- Boosted customer engagement with creative and relevant content tailored to each platform.
- Implemented paid advertising campaigns on various platforms, maximizing return on ad spend.
Digital Media Consultant
Dart Aerospace
10.2020 - 05.2022
- Multi-Channel Distribution: Leveraged social media, e-mail newsletters, and company website to demonstrate product utility through video advertising and reach their appropriate audience.
- Quality Control: Oversee written content for accuracy, clarity, grammar, spelling, punctuation, and consistency of information before publishing.
- Created impactful video content, utilizing editing software to produce engaging materials for various platforms.
- Developed comprehensive digital media plans, outlining specific strategies and tactics for achieving clients'' desired results within established timeframes and budgets.
Merchant Services Broker
Sekure Merchant Solutions
02.2016 - 08.2016
- Qualify Leads: Achieved daily goals in lead generation and qualification.
- Pain-point analysis: Provided clients with an analysis of weak points in their current merchant service provider and presented cost saving solutions.
- Performance Evaluation: Participated in workshops and training sessions with department heads to expand my knowledge base.
- Active Improvement: Utilized regular performance reviews to develop my skills in salesmanship, consistency, and communication.
- Developed strong relationships with clients, earning their trust and loyalty through consistent communication and service updates.
Education
Bachelor of Arts (B.A.) - Sociology
Concordia University
Montreal, Quebec04.2020
Skills
- Data Analytics
- Meta Business Suite
- SEO Optimization
- KPI Tracking
- Email Marketing
- Social Media Marketing
- Marketing Campaign & Calendar Management
- Adobe Creative Suite
- Google AdSense
- Customer Relationship Management (CRM)
Personal Information
Title: Digital Marketing and Communications Specialist
References
- Francis Cucuzella, Unidisc Montreal
- Andrew Pololos, Francesco's Discoteca
- Carlos, Mckibbins Irish Pub
- Dave Lee, Dirty Dogs Resto-Bar
Timeline
Marketing Manager
Unidisc Music
03.2022 - Current
Digital Media Consultant
Dart Aerospace
10.2020 - 05.2022
Social Media Consultant (Freelance)
Dirty Dogs Resto-Bar, McKibbin's Irish Pub, Francesco's Discoteca
06.2019 - Current
Merchant Services Broker
Sekure Merchant Solutions
02.2016 - 08.2016
Bachelor of Arts (B.A.) - Sociology
Concordia University
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