Mia YANG
Toronto,ON
Summary
Media professional with extensive experience in event planning, social media content creation, and project management. Proven track record in managing projects from concept to execution while leading cross-functional teams. Expertise in building strategic partnerships and expanding audience reach through effective business networking. Demonstrated ability to thrive under pressure and adapt to challenges while delivering exceptional client experiences.
Overview
7
7
years of professional experience
Work History
Startup Founder
ECHO Creative Media Inc.
Toronto, Ontario
02.2022 - Current
- Founded a Toronto-based media brand, producing online and offline creative content, leading innovative projects, planning events, creating social media campaigns, and driving business development to expand audience reach and partnerships.
- Planned and executed over 100 corporate and community events within three years (single events with up to 1,000 attendees), skilled in end-to-end event planning, team management, PR/media/influencer promotion, and on-site implementation; adept at adapting to unexpected challenges and making quick decisions.
- Co-founded and organized Canada’s first Chinese New Year fireworks celebration at Toronto City Hall (Jan 25, 2025). Oversaw logistics, sponsorships, media relations, and vendor coordination. Served as the event MC and delivered on-stage performances. Successfully attracted over 60,000 attendees, secured coverage from more than 50 major media outlets and TV stations, and generated over 1 million online impressions, establishing the festival as a landmark cultural event in Toronto.
- Campaign Founder & Organizer: ECHO Up for SickKids – Led a month-long fundraising and awareness campaign across Toronto and Vancouver. Curated 12 intimate offline events featuring talks with local influencers, a themed photo exhibition, and a dedicated online donation platform. Successfully engaged young professionals and newcomers, drove strong community participation, and raised meaningful funds in support of the SickKids Foundation.
TV Host
Fairchild Television [East Coast]
Toronto, Ontario
12.2020 - 12.2021
- Presented live broadcasts, maintaining poise and professionalism under pressure during unexpected events.
- Developed and researched content for weekly episodes to ensure relevance, and audience engagement.
Public Relations Specialist
Dundas Place-City of London
London, Canada
01.2020 - 05.2020
- Joined Dundas Place at its inception, contributing to the creation and branding of a public space and cultural hub to encourage residential intensification in the city core.
- Developed and executed the 'Highlights on Dundas Place' social media campaign, creating engaging video content to boost brand awareness.
- Co-planned the grand opening event for Dundas Place in partnership with the City of London Communications Department.
Cultural Connector
City of London
London, Canada
07.2019 - 05.2020
- Created engaging multi-platform social media content (short videos, posters) to promote government campaigns, enhance approachability, and improve resident communication.
- Translated government documents and policies into Mandarin, increasing accessibility, and improving the experience for Chinese-speaking residents.
- Co-organized and promoted offline events for the city’s annual Neighborhood Decision-Making program, contributing to over 10,000 voters and doubling the previous year’s turnout.
Multimedia Journalist-Intern
Rogers Communication-City/Omni TV
Toronto, Canada
01.2019 - 03.2019
- Developed and led a social media communication project from concept to execution, presenting plans to the national team to expand brand reach, and engage target audiences.
- Reported and published over 10 community TV stories.
- Organized and coordinated the 2019 Chinese New Year Gala TV program, managing logistics, and ensuring smooth production.
Education
Public Relations Corporate Communication-Graduate Certificate -
Fanshawe College
London, Canada04.2020
Graduate Certificate - Broadcast Journalism Television News
Fanshawe College
London, Canada04.2019
Bachelor of Arts - Broadcasting And Hosting Arts
China Women's University
Beijing, China07.2017
Academic Exchange - Journalism And Communication
Shih Hsin University
Taiwan01.2016
Online Portfolio
https://miayang.my.canva.site/
Certifications Awards
- We Working Women Newcomer Award Toronto, Canada 12/2023
- Miss Photogenic-Miss Chinese Toronto,Toronto, Canada 12/2020
- Golden Host Broadcasting and Public Speaking 2020 Winner, Toronto, Canada, 08/2020
- Miss Maple World Beauty Pageant 2019 Winner, Toronto, Canada, 08/2019
- National Reporter and Host Qualification Certificate, Beijing, China, 03/2017
- National Chinese Mandarin Level A Test Certificate, Beijing, China, 05/2016
Timeline
Startup Founder
ECHO Creative Media Inc.
02.2022 - Current
TV Host
Fairchild Television [East Coast]
12.2020 - 12.2021
Public Relations Specialist
Dundas Place-City of London
01.2020 - 05.2020
Cultural Connector
City of London
07.2019 - 05.2020
Multimedia Journalist-Intern
Rogers Communication-City/Omni TV
01.2019 - 03.2019
Public Relations Corporate Communication-Graduate Certificate -
Fanshawe College
Graduate Certificate - Broadcast Journalism Television News
Fanshawe College
Bachelor of Arts - Broadcasting And Hosting Arts
China Women's University
Academic Exchange - Journalism And Communication
Shih Hsin University
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