Meruyert Zhanatkanova
Vancouver,Canada
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer a decade of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
10
10
years of professional experience
Work History
Brand Director for Guerlain
Louis Vuitton Moet Hennessy Perfumes & Cosmetics Kazakhstan
Almaty, Kazakhstan
10.2022 - 12.2023
- Developed and executed brand marketing strategy including developing local sales channels (65 POS) and localizing merchandise and advertising
- Achieved strategic goals in product distribution, pricing, organizational structure, and organizational communication (external and internal communication)
- Managed control over the brand's financial activities to achieve set annual and quarterly targets: budget, sales and margins, cash flow, etc
- Strengthened branding initiatives by coordinating annual events to maximize outreach.
- Interviewed and hired talented individuals to add value to marketing team.
- Collected and analyzed market research data for use in forecasting.
- Initiated and managed over-all company human resource development through personal leadership, regular training and motivational team meetings and activities
- Designed sales-driven programs and promotions to facilitate team objectives.
- Planned advertising campaigns for online, print and other mediums.
- Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.
- Directed 30-member team focused on bolstering client communications, campaign effectiveness and YOY sales.
Brand Director for Kenzo and Aqua Di Parma
Louis Vuitton Moet Hennessy Perfumes & Cosmetics Kazakhstan
Almaty, Kazakhstan
03.2021 - 09.2022
- Developing and executing brand marketing strategy including developing local sales channels (35 POS) and localizing merchandise and advertising
- Conducted market research studies and competitive analysis to evaluate current market trends and price strategies.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
- Supported sales team by providing insights into customer preferences and behaviors.
- Planned advertising campaigns for online, print and other mediums.
- Maintained budget to consistently keep within monetary parameters.
- Planned, developed, and led negotiation of key business partnerships.
- Generated reports outlining key metrics related to brand visibility and performance.
- Recommended product changes to enhance customer interest and maximize sales.
Marketing Consultant
JSC Food.kz
Almaty, Kazakhstan
09.2020 - 03.2021
- Created and implemented marketing strategy for two trademarks from scratch
- Developed and implemented promotional plans targeting key audiences.
- Analyzed consumer behavior data to develop and budget campaigns tailored to different media outlets to achieve company's advertising objectives.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives.
- Advised on development of new service and product offerings to increase shares in emerging markets.
- Built relationships with influencers and other stakeholders in the industry.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Monitored analytics tools such as Google Analytics to analyze website performance metrics.
- Led information-gathering consultation meetings with various clients to determine marketing goals and available budget.
- Evaluated digital presence by product, service or brand to help define digital strategies.
Trade Marketing Manager
Louis Vuitton Moet Hennessy Perfumes & Cosmetics Kazakhstan
Almaty, Kazakhstan
09.2016 - 02.2021
- Developed and implemented all Trade marketing (including all actions, special offers, promo-zones) activities inside and outside points of sale
- Managed merchandising and other activities in Points of Sale (82 in total)
- Hosted trade and PR events, collaborations and street marketing
- Managed country Sales Team (20 people) and monitored Retailers’ activities
- Responsible for budgeting process (preparation and monitoring) and reporting to the brand (FrenchHQ), and GM (Russia and Local)
- Successfully achieved all Sell-out Targets on special events in points of sale and yearly targets.
Assistant Brand Manager
Louis Vuitton Moet Hennessy Perfumes & Cosmetics Kazakhstan
Almaty, Kazakhstan
12.2013 - 08.2016
- Conducted Sales Forecasting, Stock and Sell Out control
- Solved any PR, logistics, and goods ordering issues
- Collected and analyzed competitors’ activities and market information
- Assisted in management of 16-person Sales team
- Supervised Ad-hock projects and collaborations.
Education
Master of Business Administration -
UCW (University Canada West)
01.2025
Bachelor of Public and Municipal Administration - Financial Management
KIMEP (Kazakhstan Institution of Management, Economy and Prognosis) University
01.2013
Non-degree Exchange Student -
IESEG (Institut d'Economie Scientifique Et de Gestion) School of Management
01.2012
Skills
- Supply Chain Management
- Brand Strategy and Positioning
- Budget Formulation
- Sales Strategy and Tracking
- Communications Strategy
- Social Media Campaigns
- Marketing Support
- Partnership Building
- Event Coordination
- Training Delivery
- Product Management
- Marketing Expertise
- B2B Sales
- Market Analysis
Professional Development
- Decode Coding School, Almaty, Kazakhstan, Basic HTML, CSS and PureJS, Certificate, 2017
- New Training + LVMH P&C Kazakhstan, Almaty, Kazakhstan, System Management Leader, Certificate of completion, 2019
- Lama Digital School, Almaty, Kazakhstan, Adobe Photoshop, Certificate, 2020
Accomplishments
- Managed First paid-media campaign for Kenzo Perfumes produced by team and approved by HQ (France) - 2022
- Owned Exceed Objectives Evaluation being on a Manager's possition at LVMH
Affiliations
- Hiking and outdoors events planning
Languages
English
Full Professional
French
Limited
Russian
Native/ Bilingual
Kazakh
Native/ Bilingual
Persian
Elementary
References
References available upon request.
Timeline
Brand Director for Guerlain
Louis Vuitton Moet Hennessy Perfumes & Cosmetics Kazakhstan
10.2022 - 12.2023
Brand Director for Kenzo and Aqua Di Parma
Louis Vuitton Moet Hennessy Perfumes & Cosmetics Kazakhstan
03.2021 - 09.2022
Marketing Consultant
JSC Food.kz
09.2020 - 03.2021
Trade Marketing Manager
Louis Vuitton Moet Hennessy Perfumes & Cosmetics Kazakhstan
09.2016 - 02.2021
Assistant Brand Manager
Louis Vuitton Moet Hennessy Perfumes & Cosmetics Kazakhstan
12.2013 - 08.2016
Master of Business Administration -
UCW (University Canada West)
Bachelor of Public and Municipal Administration - Financial Management
KIMEP (Kazakhstan Institution of Management, Economy and Prognosis) University
Non-degree Exchange Student -
IESEG (Institut d'Economie Scientifique Et de Gestion) School of Management
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