MERSEDEH RAZAVI
Vancouver,BC
Summary
Luxury Beauty Advisor with artistry background and proven success representing Giorgio Armani at Hudson's Bay, excelling in commission-based, KPI-driven environments. Recognized for consistently exceeding sales goals by 15% to 20% through upselling, cross-selling, and delivering personalized consultations. Passionate about cosmetics with strong skincare knowledge, specializing in color matching, event-driven sales, and building long-term client relationships that drive repeat business. Experienced in high-volume periods such as holiday and Valentine's promotions, with a track record of serving over 30 clients per day while maintaining exceptional service and loyalty.
Overview
3
3
years of professional experience
Work History
Beauty Advisor
L'Occitane En Provence
06.2025 - Current
- Consistently met and exceeded weekly sales targets for featured skincare.
- Maintained detailed client records and built strong relationships, fostering loyalty and repeat purchases.
- Provided one-on-one demonstrations for new products, helping clients discover and adopt the latest L'Occitane offerings.
- Increased customer engagement, contributing to team monthly bonus achievement.
- Delivered brand storytelling and personalized consultations that boosted repeat visits.
- Maintained in-depth knowledge of seasonal launches and promotional campaigns.
Beauty Advisor
Hudson's Bay Company and Giorgio Armani
12.2024 - 05.2025
- Represented Armani during peak holiday and Valentine's seasons.
- Consistently exceeded personal sales targets, earning incentives.
- Applied advanced color-matching and product demo skills leveraging artistic background.
- Executed promotional event makeovers such as sparkly looks for Taylor Swift concert campaign.
- Managed counter operations and product displays during a high-profile L'Oreal HQ visit.
- Built and retained a loyal client base, increasing repeat sales and referrals.
Sales Associate (Fashion)
Hudson's Bay Company, HBC
04.2022 - 07.2024
- Provided personalized styling advice and drove repeat purchases from loyal clients.
- Supported event promotions, contributing to increased customer traffic by 10% to 15%.
- Maintained visually compelling displays aligned with luxury fashion standards.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
Education
Makeup Artist Certificate -
Rokh Make-Up School
Digital Marketing - undefined
BCIT
Master of Arts - TESL
UPM
Skills
- Luxury brand sales like Armani, YSL, Lancome, Dior, Guerlain, L'Occitane
- Commission-based and KPI-driven performance
- Boosted basket size by 15% to 20% through upselling and cross-selling
- Event and promotion execution
- Personalized beauty consultations and color matching
- Clienteling and personalized follow-up
- Visual merchandising and counter management
- Cosmetics and skincare expertise
- Strong interpersonal communication and teamwork
- Adaptability in fast-paced luxury environment
- Product launches and seasonal promotions
- Conflict resolution and problem solving
Timeline
Beauty Advisor
L'Occitane En Provence
06.2025 - Current
Beauty Advisor
Hudson's Bay Company and Giorgio Armani
12.2024 - 05.2025
Sales Associate (Fashion)
Hudson's Bay Company, HBC
04.2022 - 07.2024
Digital Marketing - undefined
BCIT
Master of Arts - TESL
UPM
Makeup Artist Certificate -
Rokh Make-Up School
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