Merlyn Ramirez

• Strategically manage key accounts to drive growth, retention, and long-term partnerships.
• Develop and implement customized account plans aligned with client objectives.
• Identify business opportunities and upselling/cross-selling potential within existing accounts.
• Analyze account performance: monitor KPIs, prepare reports, and build accurate sales forecasts.
• Lead contract negotiations and manage commercial agreements.
• Resolve issues proactively and maintain strong, trust-based client relationships.
• Understand client needs and recommend tailored solutions that add measurable value.

•Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.

• Ensured accurate record-keeping with diligent data entry and database management for vital company information.

• Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.

• Reduced procurement costs through strategic sourcing, competitive bidding, and effective negotiations.

• Developed strong relationships with suppliers to secure favorable pricing terms and conditions for the company's benefit.

• Ensured timely delivery of products by closely monitoring vendor performance and addressing any issues promptly.

• Managed customer accounts and customer relationships
• Established relationships with key customers, providing personalized service and support
• Developed and implemented effective sales strategies to achieve goals, and drive revenue growth
• Managed sales team to consistently achieve growth and hit sales targets
• Participated in customer meetings and worked closely with team to resolve customer satisfaction issues
• Developed annual and monthly budget plans based on projected expenses related to business development efforts

• Collaborated with creative teams to develop effective advertising campaigns across multiple platforms
• Provided training sessions for sales staff on trade marketing techniques, product knowledge and customer service practices
• Maintained accurate records of all trade promotion activities including budgets spent per account, category, brand
• Created effective point of sale materials including shelf talkers, brochures, posters, displays and banners
• Presented monthly updates on account performance during regular meetings with senior management team

• Maintained an up-to-date knowledge of industry trends, competitor activity and best practices in order to capitalize on new opportunities
• Developed and implemented strategic trade marketing plans to increase brand awareness and sales volume
• Managed budget for assigned accounts ensuring that all activities were within allocated funds
• Organized events for retailers to promote brand visibility in the marketplace

• Led, directed, and developed the sales team to exceed KPIs, sales targets, and results
• Resolved customer complaints promptly in a professional manner while ensuring high standards of service quality
• Hired, train, and evaluated personnel
• Created detailed reports on sales metrics and identified areas of improvement in the sales process

• Provided administrative support to management staff, including scheduling meetings and appointments, preparing agendas, taking minutes, and maintaining records
• Resolved issues, escalating major conflicts and concerns to appropriate personnel
• Maintained files and filing, keeping sensitive information confidential
• Assisted in the preparation of presentations using Microsoft Office

• Created content for promotional materials by designing brochures, flyers, emails, etc
• Attended networking groups and events to build relationships with other business professionals
• Monitored weekly sales and interpreted monthly results to identify additional growth opportunities
• Assisted in the development of sales presentations for potential clients
• Gathered data on competitors and analyzed prices, sales, and method of marketing and distribution