Profil professionnel
Vue d'ensemble
Expérience professionnelle
Formation
Compétences
Certificats
Langues
Frise chronologique
Generic

Merlyn Ramirez

Montreal

Profil professionnel

Sales Manager and Trade Marketing Specialist with a track record at Pepsi and Nestlé, adept in sales and marketing strategy and performance management. Skilled in staff management and budget planning, achieving significant sales targets and building key customer relationships.

Vue d'ensemble

6
6
years of professional experience
2020
2020
years of post-secondary education
1
1
Certification

Expérience professionnelle

Sales Manager

Pepsi
San Salvador, San Salvador
02.2023 - 12.2023
  • Managed customer accounts B2B/ B2C and customer relationships.
  • Established relationships with key customers, providing personalized service and support.
  • Developed and implemented effective sales strategies to achieve goals, and drive revenue growth.
  • Managed sales team to consistently achieve growth and hit sales targets.
  • Participated in customer meetings and worked closely with team to resolve customer satisfaction issues.
  • Developed annual and monthly budget plans based on projected expenses related to business development efforts.

Trade Marketing Specialist

Pepsi
San Salvador, San Salvador
02.2022 - 01.2023
  • Collaborated with creative teams to develop effective advertising campaigns across multiple platforms.
  • Provided training sessions for sales staff on trade marketing techniques, product knowledge and customer service practices.
  • Maintained accurate records of all trade promotion activities including budgets spent per account, category, brand.
  • Created effective point of sale materials including shelf talkers, brochures, posters, displays and banners.
  • Presented monthly updates on account performance during regular meetings with senior management team.

Trade Marketing Specialist

Nestle El Salvador
San Salvador, San Salvador
06.2020 - 08.2021
  • Maintained an up-to-date knowledge of industry trends, competitor activity and best practices in order to capitalize on new opportunities.
  • Developed and implemented strategic trade marketing plans to increase brand awareness and sales volume.
  • Managed budget for assigned accounts ensuring that all activities were within allocated funds.
  • Organized events for retailers to promote brand visibility in the marketplace.

Sales Supervisor

Nestle El Salvador
San Salvador
11.2019 - 06.2020
  • Led, directed, and developed the sales team to exceed KPIs, sales targets, and results.
  • Resolved customer complaints promptly in a professional manner while ensuring high standards of service quality.
  • Hired, train, and evaluated personnel.
  • Created detailed reports on sales metrics and identified areas of improvement in the sales process.

Administrative Assistant

Nestlé El Salvador
San Salvador, San Salvador
03.2019 - 10.2019
  • Provided administrative support to management staff, including scheduling meetings and appointments, preparing agendas, taking minutes, and maintaining records.
  • Resolved issues, escalating major conflicts and concerns to appropriate personnel.
  • Maintained files and filing, keeping sensitive information confidential.
  • Assisted in the preparation of presentations using Microsoft Office.

Marketing Trainee

Nestle El Salvador
San Salvador, San Salvador
05.2018 - 02.2019
  • Created content for promotional materials by designing brochures, flyers, emails, etc.
  • Attended networking groups and events to build relationships with other business professionals.
  • Monitored weekly sales and interpreted monthly results to identify additional growth opportunities.
  • Assisted in the development of sales presentations for potential clients.
  • Gathered data on competitors and analyzed prices, sales, and method of marketing and distribution.

Formation

Business Administration Degree -

Universidad Centroamericana José Simeón Cañas

Diploma in Advanced English - undefined

Academia Europea

High School Diploma - undefined

School Garcìa Flamenco

Compétences

  • Performance management
  • Staff management
  • Marketing strategy
  • Sales presentations
  • Cross-functional collaboration
  • Brand-building strategies
  • Resolution-oriented
  • Budget planning
  • Vente B2B/B2C

Certificats

  • Certificate in Advanced English, 2017
  • Certificate in Microsoft Office: Excel, Power Point and Word, 2018

Langues

Spanish
Langue maternelle
English
Bilingue
Français
Notions

Frise chronologique

Sales Manager

Pepsi
02.2023 - 12.2023

Trade Marketing Specialist

Pepsi
02.2022 - 01.2023

Trade Marketing Specialist

Nestle El Salvador
06.2020 - 08.2021

Sales Supervisor

Nestle El Salvador
11.2019 - 06.2020

Administrative Assistant

Nestlé El Salvador
03.2019 - 10.2019

Marketing Trainee

Nestle El Salvador
05.2018 - 02.2019

Diploma in Advanced English - undefined

Academia Europea

High School Diploma - undefined

School Garcìa Flamenco

Business Administration Degree -

Universidad Centroamericana José Simeón Cañas

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Merlyn Ramirez