Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sai Kalakonda

Toronto

Summary

Dynamic Data Analyst with over 6 years of experience driving actionable insights through advanced analytics, strategic data visualization, and innovative problem-solving. Expertise in leveraging analytics tools to optimize processes, improve customer experiences, and increase ROI across various industries.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Analyst - Digital Analytics

CIBC
02.2023 - Current
  • Developed a user engagement framework that improved customer retention by 13% through personalized content strategies.
  • Implemented advanced event tracking across digital platforms, enhancing insights into customer behavior.
  • Designed an automated KPI dashboard in Tableau, cutting manual reporting efforts by 40%.
  • Conducted in-depth cross-channel attribution analyses, optimizing marketing spend and increasing ROI by 17%.
  • Spearheaded a website optimization initiative, increasing lead conversion rates by 22%.
  • Managed A/B testing campaigns to refine product pages, resulting in a 11% reduction in bounce rates.
  • Conducted sentiment analysis of customer reviews, delivering actionable insights that led to product enhancements.
  • Partnered with IT teams to migrate legacy analytics systems to a modern cloud-based architecture.
  • Defined and tracked metrics for a new loyalty program, driving a 22% growth in customer participation.
  • Directed a personalization strategy for marketing campaigns, increasing email open rates by 20%.
  • Introduced predictive analytics models to forecast user behavior trends, aiding strategic planning.
  • Streamlined reporting processes for executives, reducing turnaround times for insights by 45%.
  • Led workshops on advanced analytics tools for marketing and product teams, boosting adoption rates.
  • Collaborated on redesigning mobile app UX, increasing user satisfaction scores by 10%.
  • Conducted competitive benchmarking, identifying market opportunities and enhancing digital strategies.

Digital Analytics Analyst

Bell Canada
02.2020 - 12.2022
  • Redesigned digital ad strategies, achieving a 30% improvement in cost-per-acquisition metrics.
  • Analyzed email marketing campaigns, refining targeting to increase click-through rates by 25%.
  • Built interactive dashboards to provide real-time insights into campaign performance.
  • Partnered with UX teams to optimize landing pages, boosting form submission rates by 15%.
  • Implemented SEO strategies that resulted in a 40% increase in organic website traffic.
  • Conducted heatmap and session recordings analysis, leading to a 12% reduction in cart abandonment.
  • Designed multi-channel attribution models to better assess marketing campaign performance.
  • Spearheaded the rollout of enhanced app analytics, enabling detailed feature usage tracking.
  • Collaborated with designers to enhance the user interface for content pages, improving engagement by 18%.
  • Ran social media ad experiments, reallocating budgets to achieve a 35% uplift in campaign ROI.
  • Automated weekly performance reports, saving the team 10 hours per week.
  • Developed audience personas for targeted advertising, increasing the relevance of campaigns.
  • Conducted churn analysis, identifying at-risk customers and increasing retention by 20%.
  • Integrated third-party data sources, enabling enriched customer profiling for campaigns.
  • Piloted new lead-generation strategies, resulting in a 12% increase in qualified leads.

Data Analyst- Ecommerce

Dell Technologies
07.2016 - 11.2018
  • Designed and implemented dashboards to monitor key business metrics, improving decision-making speed.
  • Conducted deep-dive analysis of sales data, identifying trends that boosted revenue by 15%.
  • Partnered with marketing teams to optimize campaign tracking and measure effectiveness.
  • Automated data extraction processes, reducing report preparation time by 30%.
  • Analyzed website traffic patterns, recommending changes that led to a 10% increase in page views.
  • Developed a predictive sales model, improving inventory forecasting accuracy by 25%.
  • Conducted competitive analysis to inform pricing strategies, increasing market share by 12%.
  • Collaborated on user testing for a redesigned Dell site, improving conversion rates by 20%.
  • Created customer segmentation models that improved marketing campaign targeting.
  • Worked with IT to deploy a new data warehouse, enabling faster and more reliable reporting.
  • Conducted quarterly customer satisfaction surveys, identifying areas for service improvement
  • Built a sentiment analysis tool to track social media feedback, enhancing brand perception.
  • Implemented Google Tag Manager tracking for enhanced event monitoring on websites.
  • Presented findings to stakeholders, influencing high-level business decisions

Education

Bachelor of Computer Science And Engineering - Computer Science

Osmania University
Hyderabad, India

Skills

  • Web Analytics: Google Analytics, Adobe Analytics
  • Data Visualization: Tableau, Power BI, Looker Studio
  • Tag Management: Google Tag Manager, Tealium, Adobe Launch
  • Testing and Experimentation: Optimizely, Google Optimize, Adobe Target
  • Programming: Python, SQL, BigQuery
  • CRM Tools: Salesforce, HubSpot

Certification

  • Google Analytics Certified Professional
  • Tableau Certified Associate

Timeline

Senior Analyst - Digital Analytics

CIBC
02.2023 - Current

Digital Analytics Analyst

Bell Canada
02.2020 - 12.2022

Data Analyst- Ecommerce

Dell Technologies
07.2016 - 11.2018

Bachelor of Computer Science And Engineering - Computer Science

Osmania University

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Sai Kalakonda