MERGELYN MERCADO

• Managed and grew social media accounts, including Facebook, Twitter, LinkedIn, and Instagram, resulting in increased followers, engagement, and brand loyalty.
• Monitored and optimized digital marketing campaigns using analytical tools, resulting in improved campaign performance, higher conversion rates, and ROI.
• Managed digital marketing budgets and allocated resources effectively, resulting in optimized campaign performance within budget constraints.
• Creates SharePoint site and graphic designs for teams communication and collaboration
• Communicating marketing results and insights to senior leadership and other stakeholders to demonstrate the impact of marketing efforts on the business.

• Meet with clients to discuss their financial goals and objectives • Evaluate clients' financial situations, including income, expenses, investments, and debts
• Develop and implement personalized financial plans to help clients achieve their objectives
• Recommend appropriate investment strategies based on clients' risk tolerance and financial goals
• Monitor clients' investment portfolios and provide regular updates and guidance
• Stay up-to-date with the latest financial trends, investment strategies, and market conditions
• Build and maintain strong relationships with clients, ensuring their satisfaction with the services provided
• Maintain accurate records of clients' financial information and transactions

• Conceptualizing and creating visually compelling designs for a wide range of mediums, from digital platforms to printed collateral.
• Collaborating with clients and stakeholders to develop design solutions that meet their unique needs and objectives.
• Staying on top of industry trends and new software to ensure all designs are modern, innovative, and effective.
• Managing multiple projects at once and effectively prioritizing tasks to ensure all deadlines are met.
• Communicating with vendors and external partners to oversee the production process and ensure all materials are of the highest quality.
• Consistently maintaining brand standards across all design work to create a cohesive and recognizable visual identity.
• Always striving for excellence and pushing creative boundaries to produce designs that truly stand out.
• Being open to feedback and willing to revise and refine designs as needed to ensure they meet client expectations.
• Keeping meticulous records of all design work and files to ensure they are properly archived and easily accessible.
• Bringing a high level of creativity, passion, and attention to detail to every project, no matter how big or small.

Sales & Marketing

• Appointment maker for top management and potential clients for exploratory or joint venture discussions
• In charge of the company's social media accounts and website, as well as for analytics and KPI reporting
• Monitor and report on the effectiveness of marketing communications
• Assist in developing go-to-market strategies for the company's services
• Oversee international media partnerships and conference appearances
• Identify and source partnership opportunities for ICT related events
• Assist the research department in creating a visual representation of the data gathered from a study
• Creates marketing collateral/campaigns (graphic design for online and print ads)
• Assist with the creation of social media content and online surveys

Project Management and Coordination

I work closely with the company's top management for local and international projects with the following roles:

• Oversees client and partners' requests/concerns and escalates them to Project Managers
• Coordinates field researchers and project managers from different sites
• Travels locally and internationally for project assignments and market research
• Coordinates multi-country projects for FGDs, market research, and partnerships
• Coordinates a business conference with the client and investors