Summary
Overview
Work History
Education
Skills
Volunteer Experience
Affiliations
References
Timeline
Generic

MEREDITH MACDONALD

Mermaid,PE

Summary

Strategic Communications & Engagement Specialist with over 15 years of expertise in content development, media relations, and social media management. Demonstrated success in leading digital marketing initiatives and planning impactful events that enhance community engagement. Skilled in aligning communications strategies with organizational goals through effective collaboration with internal teams and external partners. Committed to producing compelling content that fosters strong connections with diverse audiences.

Overview

19
19
years of professional experience

Work History

Digital Content Creator

Fresh Media
Charlottetown, PE
03.2017 - Current
  • Develop and implement content strategies across digital and social platforms for a diverse portfolio of clients including agriculture, tourism, law, and non-profit organizations.
  • Collaborate closely with clients and internal creative teams to execute communications strategies aligned with broader campaign objectives.
  • Write, edit, and publish high-impact copy for web, social media, and email newsletters; maintain consistent tone and messaging aligned with brand identity.
  • Coordinate and manage online engagement campaigns, including digital contesting, stakeholder interaction, and community-building initiatives.
  • Monitor social trends and engagement analytics to adjust strategy and maximize reach and impact.
  • Support event promotions via digital platforms and liaise with stakeholders during campaign rollouts.
  • Platforms and tools: Facebook, X/Twitter, Instagram, Pinterest, Bluesky, cPanel, Meta Business Suite.

Feature Writer + Editor

TC Media
Charlottetown, PE
02.2010 - 03.2016
  • Led editorial direction and production of G! Magazine, collaborating with sales, design, and contributors to meet publication deadlines and deliver engaging community features.
  • Produced over 50 long-form stories highlighting local initiatives, businesses, and cultural events—building strong relationships with local stakeholders and sources.
  • Advised contributors and editorial team on storytelling approaches and brand tone.
  • Provided input on content promotion and audience engagement through digital and print channels.

Freelance Writer

Various
Charlottetown, Prince Edward Island
01.2014 - 12.2015
  • Crafted compelling press releases and promotional content for prominent Island events.
  • Worked closely with event teams and sponsors to align messaging with strategic objectives.
  • Enhanced internal communications by creating informative materials that encouraged stakeholder engagement.

Marketing Coordinator

The Great George Hotel
Charlottetown, PE
03.2009 - 01.2010
  • Created and executed online content and digital marketing campaigns to promote corporate events and accommodations.
  • Served as primary liaison for meeting and event coordination, overseeing logistics, stakeholder communication, and on-site delivery.
  • Drafted press releases, coordinated local contesting, and strengthened public brand visibility through proactive outreach.

Creative Copywriter

MBS Radio Magic 93.1/95.1 CFCY/SPUD FM
Charlottetown, PE
06.2006 - 03.2008
  • Developed compelling radio ad scripts by identifying key client messaging.
  • Maintained consistent production schedules and collaborated cross-functionally with traffic, sales, and on-air teams.

Education

Bachelor of Arts - Political Science and History

St. Thomas University
Fredericton, NB
05-2004

Skills

  • Strategic communications planning
  • Social media management
  • Content creation and editing
  • Stakeholder engagement
  • Event planning and promotion
  • Media relations and press materials
  • Collaboration and cross-functional teams
  • Website and CMS tools (eg, cPanel)
  • Writing: Web, Print, Radio, Editorial
  • Content strategy
  • Digital marketing

Volunteer Experience

  • Judge, PEI Potato Seafood Chowder Championship, PEI International Shellfish Festival, 2015
  • Team Leader, Postmedia Raise-A-Reader Campaign, 2012, 2015

Affiliations

  • Creative writing
  • Yoga
  • Travelling
  • Crafting projects

References

References available upon request.

Timeline

Digital Content Creator

Fresh Media
03.2017 - Current

Freelance Writer

Various
01.2014 - 12.2015

Feature Writer + Editor

TC Media
02.2010 - 03.2016

Marketing Coordinator

The Great George Hotel
03.2009 - 01.2010

Creative Copywriter

MBS Radio Magic 93.1/95.1 CFCY/SPUD FM
06.2006 - 03.2008

Bachelor of Arts - Political Science and History

St. Thomas University

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