Melanie Pollard
Winnipeg,Manitoba
Summary
Accomplished Top Performing New Sales Professional and MVP Western Canada Partner Lead. 5 years of experience in developing and promoting The AIR MILES Rewards Program. Gifted in building connections, educating clients on loyalty solutions, and maintaining consistent growth. Persuasive negotiator with a forward-thinking performance-oriented nature. Delivers customized solutions that benefit new business opportunities as well as retaining existing partners. Team-oriented sales representative whose main purpose is to close new business opportunities and a strong focus on retaining valued existing customers.
Overview
7
7
years of professional experience
Work History
OUTSIDE SALES REPRESENTATIVE
Brunswick Steel
01.2023 - Current
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Established rapport with potential customers through cold calling and presenting product offerings tailored to their needs.
- Managed a large client base, consistently exceeding sales targets and contributing to overall team success.
- Collaborated with the marketing team on creating effective promotional materials for events and tradeshows.
- Provided comprehensive after-sales support, ensuring customer satisfaction and fostering long-term business relationships.
- Participated in weekly sales meetings to discuss performance metrics, strategize on improvements, and share best practices among colleagues.
- Organized time efficiently to maximize daily outreach efforts while also maintaining detailed records of all interactions in CRM system.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Established new accounts through cold calling and personal visits to potential customers.
PARTNER LEAD - WESTERN CANADA
AIR MILES Incentives
12.2018 - Current
- Researched sales opportunities and possible leads to exceed sales goals and increase revenue
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close
- Established successful account relationships with partners by building rapport and maintaining consistent communication
- Used consultative sales approach to understand customer needs and build out a customized loyalty program design
- Followed up with existing partners to provide additional support, create bonus offers and increase revenue
- Achieved top performance by strategically adapting to rapidly changing, competitive environment
- Nurtured relationships with decision-makers in various business groups to win new business
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
- Completed daily outbound calls, and emails to set up business development meetings
- Performed outside business-to-business sales with proven proficiency in prospecting and territory management.
MEDIA STRATEGIST
Postmedia/Winnipeg Sun
11.2017 - 11.2018
- Created innovative and unique product branding strategies
- Targeted customers for campaigns and identified appropriate marketing channels
- Reviewed customer preferences and market conditions to provide effective foundation for creative marketing plans
- Interacted with all necessary partners throughout the company, including art department, senior leadership and sales
- Aligned resources to create marketing plans for various projects including new product launches and events
- Developed, presented and executed marketing strategies for new and current clients
- Developed custom advertising campaign proposals across multiple platforms based on client needs and objectives
- Analyzed and interpreted data from audience database to build a consultative multi-platform sales plan for clients
- Measured, optimized, and adjusted integrated campaigns, maximized campaign deliveries to meet client objectives and KPI's
- Introduced leading edge industry knowledge and trends to the business and clients
- Produced visually arresting and conceptually engaging presentations/media plans and presented in a way that ultimately demonstrated value and benefit for the prospective client.
MEDIA SALES CONSULTANT / POSTMEDIA
Winnipeg Sun
04.2017 - 11.2017
- Responsible for implementing all business-building and relationship-building expectations with uniquely assigned accounts and customers
- Provided an exemplary level of service to clients to both maintain and extend the relationships for future business opportunities
- Identified potential customers and evaluated market potential.
Education
Skills
- New Business Development
- Skilled Negotiator
- Proven Closer
- Self-directed
- Account Management
- Sales Funnel Development
- Innovative and Strategic
- Consultative Selling Techniques
- Promotions and Marketing Strategies
- Interdepartmental Collaboration
- Expert in Developing Customized Loyalty Solutions for B2B, B2C and B2E Business Units/Operations
- Revenue and Profit Maximization
Timeline
OUTSIDE SALES REPRESENTATIVE
Brunswick Steel
01.2023 - Current
PARTNER LEAD - WESTERN CANADA
AIR MILES Incentives
12.2018 - Current
MEDIA STRATEGIST
Postmedia/Winnipeg Sun
11.2017 - 11.2018
MEDIA SALES CONSULTANT / POSTMEDIA
Winnipeg Sun
04.2017 - 11.2017
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