Melody Yin
Toronto,ON
Summary
Dynamic marketing and branding strategist with a stellar record in executing campaigns, managing high-profile accounts, and leading event planning. Proven ability in enhancing digital engagement and brand recognition, underpinned by a rich background in content creation and media production. Aiming to leverage expertise as a Creative Agency Account Manager to gain growth and strong client relationships through innovative solutions.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Social Media Blogger
George Brown College
Toronto
05.2023 - Current
- Authored engaging bi-weekly stories on Red (Chinese social media) and collaborated on content strategies, significantly boosting brand visibility and student engagement.
Account Director
Freelancer
Shanghai
09.2017 - 06.2023
- Demonstrated expertise in client acquisition, management, and negotiation, successfully managing high-profile accounts like Fisher & Paykel and Exxon Mobil, resulting in a 20% increase in digital engagement. Enhanced professional skills and insights into small business operations and self-marketing, crafting strategies that improved client engagemen
Producer
Freelancer
Shanghai
09.2017 - 12.2022
- Led the 'Flexiv' Robotic Arms launch video production and co-produced/distributed the 'Spring Festival Chaotic' mini-series on TikTok, achieving over 750K likes and viral success.
Account Manager
M&C Saatchi
Shanghai
10.2014 - 08.2017
- Devised advertising strategies for PRC Ballentine’s Finest and Lakeville, achieving a 20% increase in brand recognition, and spearheaded PR events and launches that improved client retention and acquisition. Managed international meetings with high praise for organization. The Ballentine's campaign targeted a younger audience, resulting in a 35% boost in visibility and sales through innovative initiatives and collaborations with celebrity singer. For Lakeville Lux, orchestrated a grand opening that enhanced the brand's reputation, increased inquiries and sales, and popularized the slogan 'If you live well, everything will be good.'
Education
Marketing Diploma -
George Brown College
04.2024
Diploma in Filmmaking -
London Film Academy
London United Kingdom03.2013
Bachelor of Arts - Management
King's College London
London United Kingdom06-2011
Skills
- Expertise in Project and Crew Management(including celebrity management), overseeing teams of up to 100 members
- Advanced Social Media Content Planning, resulting in a measurable increase in audience engagement and follower growth
- Innovative Branding and Marketing Strategies, with a proven record of enhancing brand visibility and sales
- Event Planning and Execution, including high-profile corporate events and product launches
- Strong Relationship Management Skills, maintaining positive and productive client relationships
- Content creation, elevating brand narratives through impactful content creation, successfully driving engagement and visibility across digital platforms
- Experienced in screenwriting, with several short films produced and a completed feature film script
- Excelled in pitching and presentation, conveying ideas clearly and persuasively to diverse audiences
- Proficient in Microsoft Office Suite, Final Cut, and Final Draft
Activities
- Volunteering: Currently serving as the Marketing Director for the George Brown Marketing Association, actively contributing to event planning and execution.
- Passion: Passionate about storytelling through documentaries and short videos, particularly focused on raising awareness for stray animals. Additionally, brings an open-minded approach and profound understanding of international business operations to the table.
Certification
- Certification: Earned a Screenwriting Certificate from the University of Southern California (Online) in May 2020, with coursework focused on narrative structure, character development, and dialogue.
Timeline
Social Media Blogger
George Brown College
05.2023 - Current
Account Director
Freelancer
09.2017 - 06.2023
Producer
Freelancer
09.2017 - 12.2022
Account Manager
M&C Saatchi
10.2014 - 08.2017
Marketing Diploma -
George Brown College
Diploma in Filmmaking -
London Film Academy
Bachelor of Arts - Management
King's College London
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