Melody García Medina
Toronto,ON
Summary
Detail-oriented and results-driven Insight Analyst with experience in analyzing sales data and consumer behavior within the FMCG industry. Proficient in interpreting Nielsen portfolio data and delivering actionable insights to drive business growth. Skilled in client-facing communication, project management, and mentoring junior team members.
Overview
3
3
years of professional experience
Work History
Senior Analyst
NielsenIQ
Toronto
04.2023 - Current
- Analyze and interpret sales data, consumer data, and Nielsen portfolio data to identify key trends and opportunities for business growth.
- Create comprehensive reports and presentations, including category overviews and issue-based analyses, to communicate findings to clients.
- Present findings to internal stakeholders through visually engaging reports and presentations.
- Drive results-oriented marketing strategies in collaboration with cross-functional teams, with a sales-focused approach.
- Mentor junior team members, providing guidance on data analysis techniques and client communication strategies.
International Trade & Investment Advisor
Trade Commission of Spain
Toronto
01.2022 - 01.2023
- Provided personalized advice and guidance to Spanish companies seeking to export and internationalize in the Canadian market, specializing in Audiovisual and Industrial sectors.
- Conducted comprehensive market research studies across diverse industries to support strategic decision-making for client companies.
- Promoted foreign investment attraction by identifying investment opportunities and facilitating connections between Spanish and Canadian entities.
- Orchestrated the organization and attendance of trade fairs and industry events to showcase client products and services and foster networking opportunities.
Financial Advisor
Cajasiete
Santa Cruz De Tenerife
11.2020 - 01.2022
- Provided exceptional customer service, analyzing client needs to recommend suitable financial products and drafting personalized financial plans.
- Marketed and presented investment solutions and wealth management services, building client relationships based on aligning strategies with their financial goals.
- Managed payment transactions and ensured adherence to company policies and regulatory requirements, maintaining operational integrity and trust in client interactions.
Education
Master of Science - International Business
Universidad Del Atlántico Medio
01-2021
BBA - Business Administration & Management
Universidad De La Laguna
01-2020
Skills
- Strong analytical and data interpretation skills
- Effective communication and presentation abilities
- Client relationship management expertise
- Expertise in Nielsen data analytics and solutions
- Innovative problem-solving mindset
- Technical proficiency in PowerPoint, Excel and data manipulation tools
Languages
English
Full Professional
Spanish
Native/ Bilingual
Timeline
Senior Analyst
NielsenIQ
04.2023 - Current
International Trade & Investment Advisor
Trade Commission of Spain
01.2022 - 01.2023
Financial Advisor
Cajasiete
11.2020 - 01.2022
Master of Science - International Business
Universidad Del Atlántico Medio
BBA - Business Administration & Management
Universidad De La Laguna
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