Melissa Platero
Los Angeles
Summary
Resourceful Associate Media Director experienced in strategic planning, business development, and market research. Developed efficiency-focused campaigns and high-visibility brand activations through intricate media buys and integrated partnerships that elevated brand awareness. Leveraged strong relationships with publishers and vendors to execute diverse, scalable marketing strategies across all media channels.
Overview
9
9
years of professional experience
Work History
Associate Media Director
Quigley-Simpson
Los Angeles
04.2019 - Current
- Led digital and traditional media campaigns from setup through execution to post-campaign analysis and reporting.
- Executed year-long, full funnel media plans that incorporated social platforms, search, programmatic, print, custom content programs and event activations.
- Negotiated first to market beta opportunities with major vendors like Amazon, YouTube and MiQ to keep campaigns competitive in ever changing marketing landscape.
- Managed all internal departments, assistant planners, and external client agencies as the main point of contact and delivered reports and recommendations to clients.
- Facilitated client media days with 10+ publishers/partners for brainstorming and digital channel education.
- Delivered multiple POVs on emerging platforms (TikTok, BeReal) and tactics (connected home/car, sequential audio) to encourage innovation across campaigns.
- Assisted agency by working on successful media pitches that brought in over $10MM in additional business revenue.
- Received nominations for two successful awareness campaign executions with partners The Atlantic and LoopMe.
Multimedia Advertising Consultant
Digital First Media, Adtaxi
Greater Los Angeles
12.2018 - 01.2019
- Delivered marketing consultations for brand development and guided businesses on creating content for advertising collateral featured on Instagram, Facebook, and Google's display network to strengthen their online presence.
- Assisted local businesses across Greater Los Angeles with advertising strategies, including print, paid search/social, programmatic advertising, and email campaigns to enhance visibility and engagement.
- Developed comprehensive advertising strategies for diverse client needs.
- Collaborated with creative teams to design impactful marketing campaigns.
- Analyzed market trends to inform strategic advertising decisions.
Event Coordinator, Social Media Marketing Associate and Assistant Editor
Webstar Marketing Group
01.2017 - 11.2018
- Helped facilitate the success of the company's B2B trade shows by recruiting 200+ attendees, as well as the consumer-based events by contributing activity ideas, booth design and following up with hundreds of exhibitors.
- Developed targeted marketing strategies and engaging social media plans to maximize ticket sales for each show.
- Coordinated award show logistics to honor major players in the health and wellness industry.
- Dealt with red carpet coordination, host accommodations, script development and backstage hiccups.
- Worked industry trade shows at the ground level by interacting with attendees, exhibitors and major media outlets on show coverage
- Administered press releases and managed media inquiries to enhance publicity reach.
- Copy-edited multiple articles monthly, and developed original articles, with a minimum of 1500 words on a variety of topics - from current lifestyle trends to detailed, in-depth interviews and/or character profiles.
Education
Bachelor of Arts - Political Science
University of California, Los Angeles
Los Angeles, CA01-2016
Skills
- Advanced knowledge of programmatic marketing
- Media planning
- Campaign management
- Digital analytics
- Google Analytics/Facebook Instagram certified
- Social media marketing
- Market trend analysis
- Client relations
- Vendor negotiation
- Strategic visioning
- Proactive team leader
- Team development strategies
- Ability to juggle and maintain strong professional relationships
- Strong communication and negotiation skills
- Resourceful
- Detail-oriented
- Organized
- Brand development
Hobbies and Interests
- Travel
- Video Games (Minecraft, Fortnite, CoD, AC, Roblox, Pokemon)
- Writing
References
- Ashley Betances, Quigley Digital Media Group Director, (323) 376-4117, Currently working directly with Ashley Betances as the AMD under her directly, helping lead the IHG full-funnel planning & campaign execution
- Natalie Silvagni, Quigley Vice President, Digital Media & Innovation, (213) 369-9910, Worked under Natalie to create solutions for time-consuming Chase deliverables, helping digitize the process and reduce hours of manual data input
- Taryn Nagata, Quigley Digital Media Group Director, (808) 284-2897, Reported directly to Taryn. Assisted her in development of media plans and duties until torch was handed over
Timeline
Associate Media Director
Quigley-Simpson
04.2019 - Current
Multimedia Advertising Consultant
Digital First Media, Adtaxi
12.2018 - 01.2019
Event Coordinator, Social Media Marketing Associate and Assistant Editor
Webstar Marketing Group
01.2017 - 11.2018
Bachelor of Arts - Political Science
University of California, Los Angeles