MELISSA MALIN
Warman
Summary
More than 15 years of experience in professional event planning, fundraising and sponsorship. Experience as a successful personal & administrative assistant. Highly motivated and detail oriented. Proven ability to execute exceptional events within budget and timeline constraints. Strong passion for brainstorming and executing new and exciting ideas. Excellent communication and presentation skills.
Overview
16
16
years of professional experience
Work History
Corporate Partnerships Relations Executive
Sask Entertainment Group
06.2023 - Current
- Aligned sponsorship initiatives with broader organizational objectives, ensuring maximum return on investment for all parties involved.
- Provided exceptional customer service to sponsors throughout the partnership lifecycle, exceeding expectations in terms of responsiveness and support.
- Designed post-event reports highlighting successes achieved through strategic partnerships with event sponsors.
- Provided excellent customer service to both current and potential sponsors, addressing inquiries promptly and professionally.
- Negotiated favorable terms with sponsors, resulting in mutually beneficial agreements and long-term partnerships.
- Assisted in budget development by accurately forecasting expected sponsorship revenue based on historical data and projected trends.
- Stayed informed of industry trends and competitor activities, ensuring proactive adaptation to market changes and maintaining a competitive edge in attracting sponsorship support.
- Streamlined sponsorship processes for efficient management and improved communication with potential sponsors.
- Built strong relationships with key stakeholders within sponsoring organizations, fostering trust and collaboration throughout partnership tenure.
- Developed customized sponsorship proposals, tailored to the specific needs of each prospective partner.
- Maintained detailed records of sponsor interactions, tracking progress towards goals and identifying areas for improvement.
- Managed event logistics, liaising with vendors and venue staff to ensure a successful event experience for sponsors and attendees alike.
- Coordinated cross-functional teams to ensure seamless execution of sponsorship deliverables and commitments.
- Worked closely alongside finance department ensuring timely invoicing and payment from sponsors, maintaining positive cash flow for organization.
- Collaborated with marketing team to develop targeted promotional materials showcasing the value of sponsorship opportunities available.
- Implemented creative strategies to enhance sponsored events'' appeal to prospective partners, increasing overall interest from potential sponsors.
- Enhanced brand visibility by securing high-profile sponsorships for various events and campaigns.
- Built relationships with customers and community to promote long term business growth.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
INDEPENDENT EVENT PLANNER
Self-employeed
01.2012 - Current
- Client base includes Saskatoon Youth Soccer, Saskatoon Redwings Minor Hockey Zone, Canadian Country Music Awards, Children’s Discovery Museum, Sun Life Financial, and multiple families for independent party events
- Organized and facilitated many teams related fundraisers, tournaments and soccer academy training events & trips, most notable were Soccer Training in Barcelona, Spain, March 2017, Youth Soccer Tournament Beijing, China July 2017 & 2018, Partnership with Glasgow Scotland, Trip in 2019 & The U15 Boys Club Nationals Trip in October 2019
- Designed, created and executed two high-level tournaments for the Redwing Hockey Zone
- Secured sponsorship and built a buzz with offerings including visits from members of the Saskatchewan Roughriders, pictures with a Stanley Cup replica, silent auctions, trophies, programs, draws, etc
- Both events were extremely profitable and garnered excellent feedback
- Co-chaired the CCMA Awards
- Facilitated and oversaw more than 200 volunteers for both the pre show events and the award ceremony itself
- Coordinated events at CUC, TCU and other venues
- Worked with members of the CCMA staff, board and sponsors
- Mentored and trained volunteers to maintain a professional and respectable demeanor while interacting with celebrity award nominees
- Worked with SunLife Financial executives to build rink packs for hockey parents that included essential items to have on hand during the many hours’ parents spend at the rink
- Created advertising billboards to be displayed at hockey rinks
- Organized and hosted a community BBQ that included games and events for the whole family to attract potential customers
- Coordinated many dance fundraisers, securing sponsorship, donations and guiding volunteers in various areas to execute successful events
- Participated in many Corporate Dairy Queen Conventions and Conferences, assisting with vendor events, VIP evenings, delegate registration, and breakout sessions
- Created multiple themed birthday events for families
- Brought visions alive with incredible designs and flawless execution
- Collaborated effectively with cross-functional teams to deliver polished events on time and within budget constraints.
- Maximized venue potential by creatively utilizing available spaces for optimal guest experiences.
CLUB MANAGER & H2I
ANYTIME FITNESS
01.2018 - 12.2021
- Enhanced club membership by implementing targeted marketing strategies and exceptional customer service.
- Ran & helped set up gyms Pre-Sale office in 2018
- Organized and facilitated clubs soft opening & grand opening in 2019
- Increased staff performance and engagement via motivational leadership.
- Oversee receptionist area, including greeting and responding to telephone and in person requests for information
- Toured and managed all new prospects
- Signed up and coordinated members schedules
- Maintained gym cleanliness and equipment upkeep
- Coordinated inventory orders, office & gym supplies and maintained this on a regular basis
- Ran pre-sale and assisted with the opening of the gym's 2nd location in Stonebridge
COORDINATOR & EVENTS ASSISTANT
STARS - Ryde the Hanger 2018 & 2019
01.2018 - 12.2019
- Oversaw and managed all participants registrations & fundraising efforts
- Ran various outreach promotional events
- Worked with our sponsors and coordinated with them to ensure a successful event
- Coordinated and secured items for participants swag bags
- Worked with sponsorship team to secure funding & prizes for the event
- Oversaw Volunteers and coordinated their various roles & schedules on event day
- Oversaw set up of audio visual, event décor & promotional material leading up to and the day of the event
- Was a main point of contact on the day of the event for all vendors, participants, VIP speakers, sponsors and volunteers
- Designed and maintained electronic & paper filing system & budget to present to the board following the event
PERSONAL ASSISTANT
Sun Life Financial & Willow Point Financial
01.2012 - 12.2018
- Oversee receptionist area, including greeting and responding to telephone and in person requests for information
- Coordinated inventory orders, office supplies and maintained this on a regular basis
- Processed mail & important sensitive documents
- Designed and maintained electronic & paper filing system
- Maintained appropriate filing of personal and professional documentation.
- Oversaw personal and professional calendars and coordinated appointments for future events.
- Assisted with event planning, logistics, marketing and business promotions for the Advisor
- Coordinate meetings
- Prepared and maintained proper documents, ensuring everything was in order prior and following the Advisors client meetings
- Prepared and assisted in changes to movement of money
- Provide administrative and general office support aligned with all Sun Life/Willow Points policies and procedures
- Contribute continuous improvement ideas and support initiatives for the financial centre
EVENT SPECIALIST
RSVP EVENT DESIGN DÉCOR & RENTALS
01.2009 - 12.2013
- Client base includes Richardson Pioneer Grain, Points Athabasca, Graham Construction, Christian Counseling Services, Remax Awards, WRLA, Erco Worldwide, PotashCorp Wintershines, Sk Beef Industry, Downtown Sidewalk Sale & Fresh Face Makeover Contest, PCL –Amazing Race Team Building Event, as well as multiple clients for wedding, personal and private events
- Integral member of the senior management team, building events from inception to realization of vision
- Worked with numerous venues, caterers and sponsors to ensure the success of each event
- Led or worked as part of a team in all areas of event logistics
- Led a “Roaring 20s” themed event on behalf of the City Hospital Foundation charity
- Responsible for all aspects of the event from initial concept to orchestration
- Transformed the lobby of the Sheraton Cavalier into the dreary back alleys of the prohibition
- Turned the ballrooms into the glitz and glam of a Speakeasy
- Created and executed a “Wicked” theme on behalf of the City Hospital Foundation Annual Black Tie Bingo Event
- Transformed the lobby of the Sheraton Cavalier into a Kansas farm from the early 1990’s
- Guests were led down the yellow brick road, through the Land of Munchkins and the dark forest, to the ballroom entrance
- To the sounds of the cackling wicked witch, they entered the ballrooms which had been transformed into the Great and Wonderful Land of Oz
- The event was highly successful and raised over $125,000 for SK MS Clinical Research Chair Campaign
- Successfully managed and coordinated industry meetings during the 2011 Saskatchewan Beef Industry four-day conference
- Handled the logistics, meeting requirements and special requests for each of the separate industry entities that attended the conference
- Planned a creative and unique Industry and Vendor Event that provided each industry’s delegates, vendors and buyers the opportunity to network
- Created and planned themed Corporate Children’s Christmas Parties for up to 200 children of all ages that took place in Alberta, Manitoba and Saskatchewan
- Worked with venue management staff, booked entertainment, and facilitated the logistics and details pertaining to elaborate décor, set up and meal planning and games
- Coordinated teams of workers
- Worked with many downtown businesses to promote and facilitate the various events, promotional contests and entertainment during the Downtown Sidewalk Sale
- Secured sponsorship and donations for three lucky ladies who spent the week leading up to the sidewalk sale having makeovers to be showcased during the sidewalk sale
- Worked with a local radio station to promote both the sidewalk sale and the fresh face makeover
Skills
- Interpersonal skills
- Teamwork
- Time Management
- Leadership
- Effective Communication
- Critical Thinking
- Creative Thinking
- Customer-oriented
Timeline
Corporate Partnerships Relations Executive
Sask Entertainment Group
06.2023 - Current
CLUB MANAGER & H2I
ANYTIME FITNESS
01.2018 - 12.2021
COORDINATOR & EVENTS ASSISTANT
STARS - Ryde the Hanger 2018 & 2019
01.2018 - 12.2019
INDEPENDENT EVENT PLANNER
Self-employeed
01.2012 - Current
PERSONAL ASSISTANT
Sun Life Financial & Willow Point Financial
01.2012 - 12.2018
EVENT SPECIALIST
RSVP EVENT DESIGN DÉCOR & RENTALS
01.2009 - 12.2013
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