Melissa MacGregor
Vancouver,British Columbia
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Industrious Marketing Specialist offering 6 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing & Social Media Coordinator
Eagle Bay Financial Services
10.2023 - Current
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Increased website traffic through effective cross-promotion and link sharing on social media channels.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.
- Tracked and analyzed social media and online marketing initiatives.
- Designed and implemented social media strategies to align with business goals.
- Developed visually engaging marketing materials to support product launches and promotions.
- Implemented metrics-driven reporting to analyze campaign performance and inform future decisionmaking.
- Enhanced newsletter content quality by meticulously editing articles for grammar, style, and clarity.
Digital Specialist - (Marketing, UX Design & CSR)
Queen's University - Plan Well Guide
10.2022 - Current
- Assist B2C and B2B clients with requests and our products and services.
- Created social media content with consistent content and tone.
- Increased community engagement with engaging Social Media Copy
- Wrote social media content to increase engagement with customers.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- UX Design: Conducted live user testing of components and functionality to evaluate the effectiveness of designs and enhancements.
- Used wireframes, mock-ups, and prototypes to establish user interface design and architecture.
- Integrated UI features complying with prescribed code standards and technical design guidelines.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Wordpress: Installed required plugins and additional coding to fit final design and functionality requirements.
Social Media Content Creator
Self-Employed - Melissa Critchlow Fine Art
09.2017 - 05.2023
- Managed content across multiple platforms for widest audience reach.
- Develop original content through social listening and independent sources.
- Wrote content and uploaded it to Melissa Critchlow's content management system.
- Posted daily on 4 social media sites.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Cultivated social media following across 3 platforms with more than 4000 total followers.
Digital Marketing Manager - (SEO, Email, Social M)
Self- Employed- Melissa Critchlow Fine Art
09.2017 - 05.2023
- Successfully managed Fall/Winter social media campaign in 2020 that resulted in $10,000 in revenue
- Assisted in increasing sales by 50% YoY
- Increased customer engagement through social media up to 2.5% in 2023
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Planned and instituted social media marketing plan for Melissa Critchlow Fine Artist.
- Used Canva to create and print marketing materials, product reviews, and press releases.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Maintained expert-level skills in digital platforms such as Facebook, Pinterest, Instagram and TikTok.
- Used Google Analytics and Facebook Pixel to track consumer engagement and draw conclusions about user data.
Education
Associate of Arts - Creative Writing
Capilano University
North Vancouver, BC04.2013
Skills
- Content Marketing
- Social Media Platforms
- Exceptional Communication Skills
- Social Media Content
- Project Management
- Self-Starter
- Ability To Work Independently
- Content Strategy
- Promotional Materials
- Ability To Manage
- Social Media Strategy
- Brand Marketing
- Strategic Thinking
- Highly Organized
- Web Content
- Wordpress
- Social Media Campaigns
- Marketing Principles
- Communicate Effectively
- Content Creation
- Multimedia Projects
- Writing
Certification
- UX Designer, Google- Coursera - Completed September 2022
- Google Adwords - July 2023 In progress
- Meta Ads Manager Basics - July 2023 In progress
Timeline
Marketing & Social Media Coordinator
Eagle Bay Financial Services
10.2023 - Current
Digital Specialist - (Marketing, UX Design & CSR)
Queen's University - Plan Well Guide
10.2022 - Current
Social Media Content Creator
Self-Employed - Melissa Critchlow Fine Art
09.2017 - 05.2023
Digital Marketing Manager - (SEO, Email, Social M)
Self- Employed- Melissa Critchlow Fine Art
09.2017 - 05.2023
Associate of Arts - Creative Writing
Capilano University
- UX Designer, Google- Coursera - Completed September 2022
- Google Adwords - July 2023 In progress
- Meta Ads Manager Basics - July 2023 In progress
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