Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Melissa Lugo

Malibu

Summary

Strategic and results-driven Marketing and Creative Leader with extensive experience delivering integrated brand campaigns across entertainment, sports, lifestyle, wellness, travel, and CPG. I specialize in developing and executing 360 campaigns that drive engagement, grow revenue, and elevate brand presence.


I bring a unique ability to translate creative vision into measurable results, blending storytelling with data-driven insights. Whether launching a new brand, forging strategic partnerships, or leading integrated campaigns for some of the world’s most recognized names, I thrive in fast-paced environments where collaboration, innovation, and clarity are key.

Overview

25
25
years of professional experience

Work History

Sr Director, Campaign Management

Stampede Studios, Inc
02.2024 - 04.2025
  • Led development and execution of 360° integrated marketing campaigns that aligned with client business goals and delivered on performance KPIs - spanning live events, sports, and entertainment.


  • Served as strategic and executional lead for the agency’s largest account, Premier Boxing Champions, overseeing multi-platform PPV campaigns with 500+ deliverables across AV, Print, Digital, Social, Influencer, and Media. Managed campaign execution under intense timelines.


  • Oversaw day-to-day client relationships for high-profile accounts, acting as a senior advisor and partner across strategy, creative, production, and media workstreams. Managed multidisciplinary internal teams and external vendors to ensure on-time, on-brand execution at scale.


  • Spearheaded the agency’s media expansion by identifying and negotiating a key partnership with a media buying and planning agency. Leveraged my background in media strategy to bridge creative and media services - ensuring seamless integration, stronger campaign cohesion, and more data-driven planning. Played a hands-on role in developing full-funnel campaign strategies and optimizing performance for key clients across entertainment and live events.


  • Managed multi-million-dollar budgets, built and implemented financial tracking systems, and ensured profitability and reporting transparency to senior leadership.

Marketing & Communications Consultant

Freelance
10.2018 - 02.2024
  • Partnered with a range of brands and agencies to develop and execute high-impact marketing strategies that build equity, drive awareness, and deliver measurable ROI.


  • Led brand positioning, go-to-market planning, and cross-channel campaign development across industries including travel + tourism, entertainment, music, CPG, wellness, and lifestyle. Known for translating business goals into compelling creative platforms, aligning internal and external stakeholders, and producing culturally resonant work that breaks through.


  • Specialized in integrated marketing, audience growth, brand storytelling, and product launches for both emerging and established brands.

Managing Partner/Founder

Lit Yoga Barre, LLC
01.2018 - 04.2023
  • Conceptualized, launched, and scaled a brick-and-mortar wellness brand in the high-income market of Calabasas, CA designed to modernize and expand the appeal of yoga among youth and next-gen demos.


  • Grew the business to profitability within two years, attracting a loyal clientele that included celebrities and influential figures in health and wellness.


  • Led all aspects of company operations and brand strategy, including P&L management, business development, marketing, partnerships, social media, and influencer campaigns.


  • Developed and executed a multi-channel marketing strategy that drove rapid brand awareness, community engagement, and revenue growth.


  • Secured strategic partnerships and press coverage that positioned the brand as a cultural and local standout—prior to the unforeseen impact of COVID-19.

Vice President, Business Development (contract)

Ideko Experiential Agency
10.2017 - 10.2018
  • Wore many hats in a fast-paced, entrepreneurial agency environment, driving strategic growth, spearheading client acquisition, and overseeing high-impact events across sports, film & entertainment, music, retail, and consumer goods.


  • Served as both business lead and account director, developing original concepts, writing pitch decks, and managing relationships from pitch to production.


  • Leveraged deep industry relationships to secure high-profile projects and RFPs, including Warner Bros.’ Aquaman, Universal’s Jurassic World, and multiple Netflix original series launches.


  • Led the agency’s first international expansion by winning and managing a global campaign for Chang Beer in partnership with their Singapore-based agency, delivering end-to-end success from strategy to execution.

Director, Consumer Marketing

Hallmark Media
01.2012 - 07.2017
  • Reported directly to the EVP of Marketing and operated as a strategic lead across all major consumer initiatives, independently driving brand innovation, campaign development, and high-impact partnerships that redefined the network’s approach to marketing.


  • Oversaw a multi-million-dollar budget and led 360° campaign strategy, paid media, creative development, analytics, brand partnerships, experiential activations, PR stunts, and events.


  • Managed internal teams and external agency partners to ensure seamless execution and brand consistency across all touchpoints.


  • Reimagined the creative and media strategy for Hallmark’s flagship Countdown to Christmas franchise - delivering double-digit ratings growth across all demos and helping to drive some of the network’s most successful holiday seasons.


  • Pioneered first-ever brand and music partnerships for the network, securing deals with marquee partners including Baskin-Robbins, Delta, Disney, Sandals Resorts, Universal Music Group, and Sony Music. Concepted and launched groundbreaking experiential activations, including a Countdown to Christmas VR rollercoaster in partnership with Six Flags.

Manager, Consumer Marketing

Hallmark Media
01.2008 - 01.2012

Coordinator, Consumer Marketing

Hallmark Media
01.2004 - 01.2008

Development Coordinator

Spike Tv
01.2003 - 01.2004

Executive Assistant To SVP Production

Nickelodeon
01.2001 - 01.2003

Executive Assistant To VP Sales & Marketing

Disney Channel
01.2000 - 01.2001

Education

Bachelor Of Science - Communications

University Of Phoenix

Skills

  • Strategic account oversight
  • Experience in advertising sales strategies
  • Brand development
  • Business Development
  • Campaign Management
  • Campaign performance analysis
  • Communications Strategy
  • Concept Development
  • Consumer Research
  • Content Strategy
  • Creative Development
  • Customer Relationship Management
  • Experiential Marketing
  • Team leadership
  • Marketing Campaigns
  • Media strategy
  • Project Management
  • Social Media
  • Strategic Partnerships
  • Data analytics
  • Collaborative leadership

Languages

Spanish
Native or Bilingual

Timeline

Sr Director, Campaign Management

Stampede Studios, Inc
02.2024 - 04.2025

Marketing & Communications Consultant

Freelance
10.2018 - 02.2024

Managing Partner/Founder

Lit Yoga Barre, LLC
01.2018 - 04.2023

Vice President, Business Development (contract)

Ideko Experiential Agency
10.2017 - 10.2018

Director, Consumer Marketing

Hallmark Media
01.2012 - 07.2017

Manager, Consumer Marketing

Hallmark Media
01.2008 - 01.2012

Coordinator, Consumer Marketing

Hallmark Media
01.2004 - 01.2008

Development Coordinator

Spike Tv
01.2003 - 01.2004

Executive Assistant To SVP Production

Nickelodeon
01.2001 - 01.2003

Executive Assistant To VP Sales & Marketing

Disney Channel
01.2000 - 01.2001

Bachelor Of Science - Communications

University Of Phoenix

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Melissa Lugo