Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Accomplishments
Timeline
Generic

Melissa Lubitz

Elora,ON

Summary

Experienced with identifying market opportunities and driving business growth. Utilizes strategic thinking and effective negotiation skills to establish beneficial partnerships. Track record of leading successful business development initiatives and fostering collaborative team environments.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Director of Business Development of North America

Hydraloop Inc
04.2022 - Current
  • Developed and executed strategic partnerships throughout North America to enhance market presence and drive revenue growth.
  • Secured 3 exclusive partnerships in 2024, with each partner ordering a 40' container of product in order to maintain exclusivity
  • Delivered technical presentations at industry conferences, meetups, and internal events to share insights, demonstrate solutions, and engage with technical and non-technical audiences.
  • Analyzed markets across the continent to identify opportunities for expansion, resulting in targeted business strategies.
  • Led cross-functional teams to implement initiatives that improved operational efficiency and customer satisfaction.
  • Managed client relationships, ensuring alignment with company goals and fostering long-term loyalty.

Net Zero Water: Division of Interpump

Water Innovation & Engineered Sales
11.2020 - 03.2022
  • Responsible for developing the groundwork for NZW to enter the rainwater harvesting & greywater recycling market across Ontario
  • Grew business to over $1.5M in only 2 years
  • Managed staff of 5 people to assist with warranty, inside sales and technical service
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Restructured service department process for NZW
  • Actively involved with NZW sales for rainwater harvesting, groundwater treatment, drinking water treatment and greywater recycling

Water Innovation & Engineered Sales

Interpump Supply Inc.
09.2016 - 10.2021
  • Responsible for carving a commercial water treatment market for company
  • Created hundreds of new consulting engineer contacts for future potential business
  • Assist consultants with designing of water treatment, reuse or groundwater treatment solutions
  • Complete project profiles for new projects awarded to be incorporated into company website
  • Tasked with creating technical articles for water technology publications

General Manager & Part Owner

LUMINOR Environmental Inc.
09.2011 - 05.2016
  • Accountable for all technical communication with distributors and end users
  • Spearheaded company warranty department in order to increase overall customer satisfaction
  • Oversaw all financial aspects of the company including funding, payables and receivables
  • Developed and conducted all technical training for company
  • Maintain sales in designated territory
  • Led operational strategy, enhancing efficiency across environmental management initiatives.

Innovation Analyst/Regulatory Affairs Coordinator/Corporate Trainer

R-Can Environmental Inc. VIQUA a Trojan Technologies Company
07.2001 - 01.2011
  • Developed training curriculum for environmental consultants and water treatment professionals
  • Performed technical presentations on water chemistry, UV technology and regulations for water worldwide
  • Spearheaded strategic planning annually
  • Directed sales of municipal product line across North America

Education

College Diploma - Environmental Technology

Fanshawe College
London, ON
12.1999

B.Sc. Degree - Environmental Biology

Brock University, St. Catharines ON & University of Western
London, ON
04.1998

Skills

  • Technical Sales
  • Technical training/teaching
  • Technical writing
  • Market research and analysis
  • Project Management
  • Client account management
  • Self-motivated
  • Product development
  • Employee relations
  • WordPerfect, Microsoft Word, EXCEL spreadsheet
  • Product line expansion
  • Team leadership
  • Business development and planning
  • Negotiations
  • Relationship building and management
  • New business development

Certification

  • Hold a CWS-VI (Certified Water Specialist) certification under the WQA (the American Water Quality Association)
  • Achieved OACETT CET certification - 2008 membership lapsed
  • Toastmasters certificate

Hobbies and Interests

I am an active person as I love the outdoors and workout at home on a daily basis. I am an animal lover and have 3 Saint Bernard pups with whom I go hiking daily. I love to socialize and to work with groups of people.

Accomplishments

  • Created existing market in North America for Hydraloop with both residential & multi-residential sales.
  • Technical Sales & Training are my strong suit
  • Have built strong relationships with top developers, builders & key municipal personnel across North America to further grow business
  • Increased yearly revenue by 50% in 2024.

Timeline

Director of Business Development of North America

Hydraloop Inc
04.2022 - Current

Net Zero Water: Division of Interpump

Water Innovation & Engineered Sales
11.2020 - 03.2022

Water Innovation & Engineered Sales

Interpump Supply Inc.
09.2016 - 10.2021

General Manager & Part Owner

LUMINOR Environmental Inc.
09.2011 - 05.2016

Innovation Analyst/Regulatory Affairs Coordinator/Corporate Trainer

R-Can Environmental Inc. VIQUA a Trojan Technologies Company
07.2001 - 01.2011

B.Sc. Degree - Environmental Biology

Brock University, St. Catharines ON & University of Western

College Diploma - Environmental Technology

Fanshawe College

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