Melissa Li
Vancouver,BC
Summary
In fourth year student specializing in business and management with a strong interest in marketing and media. Through engagement in the Media, Information & Techno-culture (MIT) program, developed a comprehensive understanding of modern communication and information technologies. Sharpened critical thinking skills to analyze and critique media content, institutions, and user interactions with a focused on understanding the impact of media on society and culture.
Overview
6
6
years of professional experience
Work History
Private Tutoring
Self-employed
11.2017 - Current
- Taught and mentored over 100 students, ranging from individual tutoring sessions to group classes, demonstrating adaptability in teaching methodologies to accommodate diverse learning styles.
- Volunteered at various charities and shelters, providing educational support for underprivileged children.
- Participated in an outreach program in Dominican Republic in 2019, teaching English to local communities and promoting cross-cultural understanding.
- Taught a diverse range of subjects including math, music theory, and art
- Volunteered with children with disabilities, providing tailored support and accommodations to ensure inclusive learning environments and foster personal development.
Intern
Popmart
06.2023 - 08.2023
- Managed North American department's TikTok and Instagram platforms, creating engaging content to increase brand visibility and awareness.
- Conducted comprehensive research on promoting PopMart in the Western market, analyzing social media trends, competitor strategies, and cultural differences.
- Contributed to public relations efforts by crafting press releases and staying updated on industry trends and competitor activities.
- Analyzed cultural differences to develop culturally sensitive marketing approaches for introducing Asian designer toys to Western consumers.
- Collaborated on generating project ideas, including live graffiti shows, innovative store opening strategies, and creative influencer gift packages.
- Collaborated with cross-functional teams, including the Chinese department, to understand local media promotion strategies.
Summer Camp Teaching/Administrative Positions
The Arts Conservatory
07.2022 - 09.2022
- Created and implemented art curriculum for summer camp, designing diverse crafts and activities.
- Organized field trips
- Adapted lessons to meet camper needs, ensuring engaging and enjoyable experience.
- Maintained positive relationships with campers, parents, and staff, facilitating smooth operations.
Education
Bachelors of Management And Organizational Studies - Specialization in Consumer Behaviour
Western University
London, ON05.2025
Major in Media, Information, And Technoculture -
Western University
London, ON05.2025
Skills
- Multilingual
- First Aid Certificate
- Graphic Design Skills
- Fast Learner and adaptable
- Collaborative
- Recognized as top 10 finalist in business competition for BUS2257 among an entire Faculty of Year 2 students
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
French
Limited Working
Timeline
Intern
Popmart
06.2023 - 08.2023
Summer Camp Teaching/Administrative Positions
The Arts Conservatory
07.2022 - 09.2022
Private Tutoring
Self-employed
11.2017 - Current
Bachelors of Management And Organizational Studies - Specialization in Consumer Behaviour
Western University
Major in Media, Information, And Technoculture -
Western University
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