Darcie Campbell
Montreal,Canada
Summary
Seasoned executive with a proven track record at M. O. Toiture/Roofing, enhancing operational efficiency and spearheading a digital overhaul to cut costs. Expert in unifying branding and marketing strategies, leading to significant market penetration. Skilled in strategic planning and executive leadership, I excel in transforming challenges into lucrative opportunities, achieving substantial sales growth and client satisfaction.
Overview
21
21
years of professional experience
Work History
Chief Operating Officer (COO)
M. O. Toiture/Roofing
Pointe Claire, Canada
08.2021 - Current
- Managed and streamlined daily operations, optimizing scheduling, communications, and reporting tools to enhance productivity and reduce overhead costs
- Implemented digital time-tracking and payroll systems, reducing labor expenses and improving transparency across teams
- Enhanced client satisfaction and retention by standardizing customer-facing documents, such as contracts, estimates, and warranties
- Directed branding initiatives, including updates to logos, marketing materials, and digital platforms, to strengthen market positioning and client engagement
- Supervised financial operations, including contract negotiations and vendor management, leading to improved cash flow and reduced expenses
Director of Marketing & Sales
CASTELLO
Montreal, Canada
02.2004 - 03.2021
- Led the launch of a premium Italian linen line, expanding the company’s reach into the North American luxury hospitality sector
- Developed and implemented a customer relationship management (CRM) system, fostering deeper engagement and retention with high-value clients
- Created comprehensive marketing materials, including catalogs, brochures, and an updated website, to reinforce brand identity and support sales efforts
- Oversaw training and coaching of sales representatives, empowering them with effective sales techniques and in-depth product knowledge
- Achieved significant sales growth through nationwide marketing campaigns, targeted cold-calling, and in-person client presentations
Education
Bachelor Degree - General Arts, Business Administration
UNIVERSITY OF OTTAWA
Ottawa, ON, Canada01.2004
Business Administration -
CEGEP JOHN ABBOTT
Ste Anne de Bellevue, QC, Canada06.2001
High School Diploma -
QUEEN of ANGELS ACADEMY
Dorval, Qc01.1999
Skills
- Executive Leadership
- Optimize Operations
- Process Improvement
- Logistics Management
- Unifying Branding & Marketing
- Property Management
- Sales Strategies
- Change Management
- Product Line Design
- Planning and execution
- Operations Oversight
- Human Resources Management
- Business Analysis
- Strategic Planning
Languages
- English, Native/ Bilingual
- French, Limited
Timeline
Chief Operating Officer (COO)
M. O. Toiture/Roofing
08.2021 - Current
Director of Marketing & Sales
CASTELLO
02.2004 - 03.2021
Bachelor Degree - General Arts, Business Administration
UNIVERSITY OF OTTAWA
Business Administration -
CEGEP JOHN ABBOTT
High School Diploma -
QUEEN of ANGELS ACADEMY
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