Melissa Holman
Sacramento
Summary
With a strong passion for the hospitality industry, my career at Courtyard by Marriott Sacramento Midtown has thrived since 2021. Starting as an administrative assistant, I provided essential support to the Director of Sales and have progressed to the position of Senior Sales Manager through continuous growth and multiple promotions. My areas of expertise include market analysis, developing new business opportunities, and nurturing long-lasting client relationships. Proactively pursuing prospects, I contribute to revenue generation and elevate the hotel's overall success.
Overview
3
3
years of professional experience
Work History
Senior Sales Manager
Azul Hospitality Group
01.2024 - Current
- Cultivated and nurtured strong relationships with industry leaders and clients, resulting in a high level of repeat business and referrals.
- Conducted comprehensive market research and competitive analysis to identify growth opportunities and inform strategic decision-making.
- Represented the hotel at prominent industry events, including trade shows and conferences, to expand the client base and enhance brand visibility.
- Coordinated and executed impactful site visits for prospective clients, showcasing the hotel's unique features and positioning it as a premier venue to host their program.
- Regularly assessed key performance metrics, identifying opportunities for optimization and adjusting strategies to ensure sustained growth and performance.
- Maximized resource utilization by strategically aligning sales efforts with seasonal demand trends, optimizing revenue potential.
- Contributed to the annual budget process by establishing achievable sales targets, leveraging historical data and market trends to drive informed forecasting.
Sales and Events Manager
Azul Hospitality Group
09.2022 - 01.2024
- Proactively pursued new business opportunities while nurturing long-term client relationships, driving increased sales and fostering strong client loyalty.
- Managed the seamless execution of contracts for new bookings, including group room reservations and banquet catering events, ensuring all details were meticulously organized.
- Crafted customized menus to align with client preferences, delivering tailored culinary experiences that exceeded expectations.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Drove sales growth with strategic partnerships that expanded the hotel's reach within target markets.
Event Management Specialist
Azul Hospitality Group
11.2021 - 09.2022
- Assisted the Director of Sales with the seamless turnover of contracts, ensuring smooth transitions and continuity in client engagement.
- Utilized the FOSSE Property Management System (PMS) to accurately enter rooming lists and process reservations, ensuring efficient booking management.
- Collaborated closely with clients to guarantee the successful execution of Banquet Event Orders (BEOs), ensuring all event specifications were met.
- Delivered on-site support to clients, proactively addressing inquiries and resolving concerns to ensure a positive event experience.
- Ensured the timely and accurate closure of all charges and billing at the conclusion of each event, maintaining financial integrity and client satisfaction.
Education
Associate of Arts - Social Work
Cosumnes River College
05.2018
Skills
- Rapport and relationship building
- Business growth and retention
- Prospecting skills
- Market Research
- Product Knowledge
- Performance tracking and evaluations
- POS FOSSE expert
- Goals and performance
- Business development and planning
Timeline
Senior Sales Manager
Azul Hospitality Group
01.2024 - Current
Sales and Events Manager
Azul Hospitality Group
09.2022 - 01.2024
Event Management Specialist
Azul Hospitality Group
11.2021 - 09.2022
Associate of Arts - Social Work
Cosumnes River College
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