Melissa Herman
Montreal,Canada
Summary
Result-driven professional with over 20 years of experience in Business Development/Sales. With a proven track record of success across multiple organizations, I have consistently driven substantial sales growth through a combination of strategic networking, a relentless work ethic, keen business acumen, and robust negotiating skills honed through my background in Civil Law. My transparent approach to sales, coupled with a hustler attitude, has enabled me to forge lasting client relationships and deliver exceptional results in competitive markets. I am looking to further my career in Sales & Management and leverage my skills and experience to excel within a dynamic and forward-thinking organization that fosters a supportive and inclusive environment, where collaboration and innovation thrive.
Overview
21
21
years of professional experience
Work History
CLIENT DEVELOPMENT EXECUTIVE – Eastern Canada & US
WilsonHCG (Canada)
05.2023 - Current
- Developed and executed strategic sales plans to achieve revenue targets and expand market presence in Canada
- Prospected new clients via multiple strategic sales tactics and managed a portfolio of key accounts, nurturing strong relationships and addressing customer needs proactively
- Conducted market analysis and identified emerging trends to capitalize on new business opportunities and drive sales growth
- Targeted high volume business and successfully closed contracts within the first 3 months of employment
- Worked in collaboration with the RPO team to promote pricing structures to large clients in Healthcare, Engineering and other industries
- Worked in collaboration with the Bid team to manage the proposal process, including RFPs and RFIs, ensuring timely and high-quality submissions
- Collaborated with the marketing team to create effective promotional materials and campaigns
- Collaborated with the marketing team to create French content for the website as WilsonHCG is a US-based company.
BUSINESS DEVELOPMENT EXECUTIVE - Quebec
Kelly Services (Canada) Ltd.
05.2015 - 03.2023
- Developed and executed strategic sales plans to achieve revenue targets and expand market presence
- Led all negotiations and contract discussions, resulting in successful client partnerships and increased revenue
- Built a book of business from the ground up utilizing my extensive network in Quebec - identified and pursued new business opportunities through market research, networking, lead generation, attending industry events etc
- Managed and grew Key accounts (both local and National) by applying consultative selling strategies to identify and understand clients’ changing needs, managing stakeholders and ensuring delivery
- Built and maintained strong relationships with key clients and stakeholders to secure long-term partnerships
- Managed, coached and mentored branch staff: candidate and client management, closing and retention
- Promoted an environment that encouraged and fostered continuous improvement and growth
- Closed an average of $900K in Gross profit, exceeding my goals year-over-year
- Collaborated with the marketing team to create effective promotional materials and campaigns
- Monitored competitor activity and industry trends to adjust strategies accordingly.
DIRECTOR, MARKETING & BUSINESS DEVELOPMENT
PMI-Montreal Inc. – Project Management Institute
08.2007 - 12.2014
- Developed marketing campaigns including production of supporting collateral material, ad conception and production, corporate presentations and proposals resulting in increased company visibility
- Developed targeted marketing and client/member retention strategies
- Created and managed communication plans resulting in organized and strategic communications to members/non-members and a 20% increase in membership year-over-year
- Responsible for the creation of the corporate promotional video which was featured on the new corporate website and used internationally by other Chapters
- Developed sponsorship packages and negotiated all sponsorship contracts leading to consistent and significant increase in sales per year
- Participated in major events with organisations such as Power Within and Project World to optimize PMI-Montreal’s visibility and promote its services (corporate Trade shows) Speakers: Bill Clinton, Martin Sheen, Sir Richard Branson
- Member of several Executive committees – Strategy building, Client/member services, Notoriety & Corporate Representation (worked in direct collaboration with board members)
- Managed placement of all external ads (newspapers, student agendas, magazines, corporate websites etc…)
- Drove the development and implementation of media strategies working closely with communication firms that resulted in significant increased visibility of PMI-Montreal and promotion of Project Management throughout Quebec
- Actively participated in annual strategic planning meetings
- Took part in the development of an awareness program for Universities increasing the company’s visibility – lead to a 20% increase in student membership and enrollment in training courses
- Delivered presentations in Universities throughout Montreal
- Evaluated member needs through member survey feedback, focus groups & market trends
- Lead promotional campaign for company’s various Certifications leading to consistent annual increase of 10% in registrations for training course seminars
- Responsible for corporate rebranding – professional corporate look and feel (2013)
- Represented the Chapter at the 2014 Leadership Institute Meeting (LIM) in Phoenix, Arizona (4 day convention regrouping 1000 project management leaders from all over the world
- Took part in the delivery of the 2011 Chapter of the Year rapport resulting in 4 International prizes won by the Chapter, including the 2012 PMI Chapter of the Year Award (Most active Chapter in the world – 285 Chapters worldwide) & Chapter Award for Member Services.
VICE-PRESIDENT
United Design Inc.
06.2005 - 05.2007
- Conceived, produced & distributed promotional items
- Successfully negotiated contracts with suppliers valued at over $200,000.
LEGAL APPRENTICE
Pothier Morency S.E.N.C.
06.2006 - 11.2006
- Worked under 2 senior lawyers in the Corporate and Labour Law divisions
- Drafted legal contracts in the context of mergers and acquisitions as well as employment agreements
- Carried out all research pertaining to Labour Law cases and drafted documents such as notices of termination of employment and demand letters.
LEAD CORPORATE ACCOUNT MANAGER & MARKETING COORDINATOR
Soho Inc.
05.2003 - 08.2005
- Coordinated sales & marketing for emerging houseware manufacturer across Canada and U.S
- Developed marketing materials including catalogues, brochures & sell sheets for salesforce
- Negotiated contracts worth over $1 million
- Coordinated and attended all industry trade shows.
Education
Intensive Marketing Strategies For Executives -
HEC Montréal
Montreal, QC09.2012
Bachelor's Degree - Civil Law - Scholarship of Academic Excellence
University of Ottawa
Ottawa, ON06.2005
Human Sciences With Concentration in Commerce - Honor Roll
Vanier College
Saint-Laurent, QC06.2000
Skills
Lead generation
Strategic partnerships
Strong communication & negotiation skills
High Emotional intelligence
Strong leadership & Management skills
Team motivation & Team player
Deal closer
Interests & passtimes
- Les Pre-Ballets Canadiens – Canada’s Elite Classical Ballet School (13 years)
- Elite Classical Ballet Academy Sona Vartanian – Russian method (3 years)
- Women’s Basket Ball team (5 years) – earned Best Sportsmanlike player medal
- Organized a Fundraiser for Haiti “A song for Haiti“– raised $12,000 – 50% of the proceed went to the Red Cross, 50% went to the JG Hospital for medical supplies (2010)
- Participated in the 2012 Dragon Boat Race benefiting the CanSupport Program (Cancer research and support program). Steering committee member (2013)
- Hiking, biking, reading, traveling
- Owner of BIORAZE since 2019: the first Biodegradable razor in Canada - Select sponsor for the Red-Carpet Style Lounge in honor of the 2022 Grammy Awards (Beverly Hills, CA)
Proficiency
Proficient in Microsoft Office Suite - Word, Excel, PowerPoint, Outlook, Salesforce, Hubspot, LinkedIn (Sales strategies)
Languages
French
Native or Bilingual
English
Native or Bilingual
Timeline
CLIENT DEVELOPMENT EXECUTIVE – Eastern Canada & US
WilsonHCG (Canada)
05.2023 - Current
BUSINESS DEVELOPMENT EXECUTIVE - Quebec
Kelly Services (Canada) Ltd.
05.2015 - 03.2023
DIRECTOR, MARKETING & BUSINESS DEVELOPMENT
PMI-Montreal Inc. – Project Management Institute
08.2007 - 12.2014
LEGAL APPRENTICE
Pothier Morency S.E.N.C.
06.2006 - 11.2006
VICE-PRESIDENT
United Design Inc.
06.2005 - 05.2007
LEAD CORPORATE ACCOUNT MANAGER & MARKETING COORDINATOR
Soho Inc.
05.2003 - 08.2005
Intensive Marketing Strategies For Executives -
HEC Montréal
Bachelor's Degree - Civil Law - Scholarship of Academic Excellence
University of Ottawa
Human Sciences With Concentration in Commerce - Honor Roll
Vanier College
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