Melissa Defazio
Summary
Accomplished Co-Owner and Manager with a proven track record at Creata Beauty Chilliwack Franchise, excelling in customer relations and inventory management. Leveraged decision-making and clear communication to enhance business development, achieving significant sales growth. Skilled in creating strong customer connections and streamlining operations for efficiency.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Co-Owner
Creata Beauty Chilliwack Franchise
06.2022 - Current
- Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Collaborated with co-owner on strategic planning initiatives for long-term business success.
- Interacted well with customers to build connections and nurture relationships.
- Verified cash amounts and processed deposits with precision, adhering to company procedures and policies.
Cosmetic Manager
Pharmasave
05.2016 - 06.2022
- Coached cosmetics sales team on promotions and events to increase marketing effectiveness and boost sales of critical merchandise.
- Set up sales floor, developed department procedures and implemented company policies to maximize cosmetics sales.
- Enhanced customer satisfaction by providing personalized beauty consultations and product recommendations.
- Streamlined inventory management processes, reducing product waste and improving stock availability.
- Counted cash daily to ensure accurate reconciliation with sales and transactions.
- Handled cash deposits for daily transactions, ensuring timely and secure deposits to the bank.
- Maintained accurate records of cash flow and deposits, contributing to the prevention of discrepancies and losses.
Store Manager
YM Group Urban Behavior/Sirens
04.2013 - 05.2022
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Kiosk Manager
Proactiv
06.2011 - 03.2013
- Coordinated with mall management to ensure compliance with all regulations and lease agreements.
- Developed a high-performing team by recruiting, training, and mentoring staff members.
- Enhanced brand visibility with eye-catching kiosk designs and engaging customer interactions.
- Created comfortable and inviting boutique environment to make customers feel welcomed and happy to make purchases.
- Consistently met daily, weekly, and yearly sales targets, contributing to the overall success of the team.
Education
Hair Art Design Program
John Casablanca Institute
Vancouver, BC01-2006
Skills
- Customer service
- Small business operations
- Customer relations
- Decision-making
- Sales strategies
- Business development
- Inventory management
- Problem-solving
- Multitasking and organization
- Clear communication
- Conflict resolution
Certification
- Thuya Professional Perfect Look Workshop
- PREempt Infection Control - All levels
- Hair Art Design Program
Timeline
Co-Owner
Creata Beauty Chilliwack Franchise
06.2022 - Current
Cosmetic Manager
Pharmasave
05.2016 - 06.2022
Store Manager
YM Group Urban Behavior/Sirens
04.2013 - 05.2022
Kiosk Manager
Proactiv
06.2011 - 03.2013
Hair Art Design Program
John Casablanca Institute
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