Melissa Cutone
Toronto,ON
Summary
Multi-talented and empathy-guided Influencer Marketing Advisor with expertise in the full scope of a marketing campaign, from client brief to post-event reporting. Successful at gaining deep understanding of marketing goals and building effective influencer marketing strategies. Expert at creating memorable partnerships between brands and social media personalities to increase brand recognition and trust amongst consumers in niche markets and enhance marketing campaigns.
Overview
10
10
years of professional experience
Work History
Influencer Marketing Advisor
Carl Social Club
Toronto, ON
05.2020 - Current
- Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company social channels.
- Identified new opportunities for collaborations and researched industry trends, competitor activities, and best practices in influencer marketing.
- Developed content strategies that aligned with the brand's overall messaging and goals and collaborated closely with internal teams to maximize their impact.
- Created content briefs for influencers outlining objectives and expectations for each collaboration project.
- Researched and evaluated potential partnerships between the company and prominent influencer personalities.
- Cultivated relationships with prominent and rising Canadian influencer personalities across various industries and niche markets.
- Managed budgeting for influencer marketing initiatives while staying within allocated funds.
- Negotiated contracts with influencers to ensure fair compensation for their work on behalf of the company.
- Ensured compliance with FTC guidelines when working on sponsored content projects.
- Provided ongoing feedback to influencers regarding performance expectations during collaborations.
- Monitored online conversations related to the brand and its products and services.
- Reviewed performance metrics from completed campaigns and generated reports summarizing results and analyzed data to identify areas of improvement or optimization.
Communications Manager & Partner Marketing Manager
WE Day
Toronto, ON
07.2018 - 03.2020
- Lead strategic planning and global event initiatives with upper executive and management teams.
- Lead communications between internal and external stakeholders.
- Ideated and developed creative collaterals for national and global markets.
- Collaborated on pitch decks for partner re-engagement and new product development.
- Provided ongoing guidance and support to internal teams and external stakeholders during execution phase of global events.
Marketing Strategist & Social Media Lead
Cambie Design
Toronto, ON
08.2014 - 07.2018
- Developed marketing and social media strategies to increase brand awareness and engagement.
- Lead outreach and developed relationships with influencers and in order to drive traffic to company channels.
- Created content for social media campaigns to promote products and services.
- Managed social media platforms daily by posting riveting content and engaging with followers.
- Monitored online conversations about the brand and responded appropriately.
- Created email campaigns targeted at specific audiences based on segmentation criteria.
- Crafted effective copy for marketing campaigns resulting in high ROI and exceptional SEO results.
- Conceptualized and executed advertising campaigns across multiple social channels.
- Managed budgeting for marketing initiatives, ensuring expenditures stayed within allocated limits.
- Summarized raw data and analyses and made recommendations based on findings.
Education
Introduction To UX Design
Bitmaker
Toronto, ON2017
Introduction to Web Development (HTML + CSS)
Bitmaker
Toronto, ON2017
Bachelor of Arts - Social Anthropology & Sociology
University of Toronto
Toronto, ON2015
Skills
- Campaign Management
- Marketing & Advertising Strategies
- Brand Awareness
- Social Media Expertise
- Performance Monitoring
- Creative Thinking
- Problem-Solving
- Teamwork and Collaboration
- Verbal and Written Communication Skills
- Relationship Building & Management
Timeline
Influencer Marketing Advisor
Carl Social Club
05.2020 - Current
Communications Manager & Partner Marketing Manager
WE Day
07.2018 - 03.2020
Marketing Strategist & Social Media Lead
Cambie Design
08.2014 - 07.2018
Introduction To UX Design
Bitmaker
Introduction to Web Development (HTML + CSS)
Bitmaker
Bachelor of Arts - Social Anthropology & Sociology
University of Toronto
Similar Profiles
Charles-Edouard LigondéCharles-Edouard Ligondé
Production Coordinator at Bon Club (formerly Carl Social Club)Production Coordinator at Bon Club (formerly Carl Social Club)
Wayne EnglandWayne England
Operations Manager at Ainslie Group – Ainslie Football and Social Club (AFC) & Gungahlin Lakes Golf and Community Club (GLGCC)Operations Manager at Ainslie Group – Ainslie Football and Social Club (AFC) & Gungahlin Lakes Golf and Community Club (GLGCC)
Fredal RuizFredal Ruiz
Restaurant Waiter at The Old Greenwich Social ClubRestaurant Waiter at The Old Greenwich Social Club
Angelica AbuqueAngelica Abuque
Home Childcare Provider at BRADLEY MAZDAHome Childcare Provider at BRADLEY MAZDA
Shana KhoshnawShana Khoshnaw
Tutor at Toronto District School BoardTutor at Toronto District School Board