Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Melissa Bouffard

Mississauga,ON

Overview

11
11
years of professional experience

Work History

Relationship Manager, Corporate Affairs

Innovation Asset Collective (IAC)
02.2021 - 06.2024
  • Company Overview: Not-for-profit funded by the Canadian Government's Department of Innovation, Science and Economic Development (ISED)
  • Led account and relationship management for over 300 member companies, which included the development and execution of engagement and renewal plans
  • Engaged and advised members, including company CEOs, in a meaningful way to understand their specific business needs while making recommendations on IAC services and products
  • Anticipated and managed customer challenges by collaborating with partners to communicate customer feedback and prioritize requests for new offerings
  • Through strong relationship management with current members, supported the creation of a new member pipeline for the business development team
  • Led stakeholder events, virtual and in person, including planning, invitations, and support relating to external inquiries
  • Led member communication plan to keep members informed and engaged on pertinent information and new programs
  • Designed, developed and executed a yearly comprehensive membership survey aimed at gathering specific feedback on member satisfaction with IAC services and product offerings and what could be implemented to improve overall experience
  • Achieved a 95% member satisfaction rate
  • Analyzed the survey data to extract meaningful insights and identify actionable recommendations which led to implemented improvements, for example the creation of a program roadmap
  • Developed and researched outreach opportunities for senior leadership and developed recommendations for key stakeholders
  • Managed stakeholder information database, data entry and tracking ensuring accuracy and data cleanliness
  • Maintain member outreach tracking information and extract data for reports
  • Not-for-profit funded by the Canadian Government's Department of Innovation, Science and Economic Development (ISED)

Senior Account Executive, Membership Experience

Canucks Sports & Entertainment (CSE)
11.2018 - 01.2021
  • Managed and developed professional relationships with 950+ season ticket members, worth upwards of $10 million in annual revenue
  • Highest individual renewal percentage in 2019 campaign at 96%
  • Supported membership renewal planning and providing recommendations to improve and enhance the overall membership experience
  • Managed external stakeholders' expectations, requests and inquiries in a timely fashion
  • Managed event execution or post-event issues and follow up with external stakeholders, while working closely with other departments
  • Received Three Stars Award, awarded to employee who demonstrates CSE values

Senior Coordinator, Member Services

Golf Canada
01.2017 - 10.2018
  • Account manager for all golf clubs and provincial associations in Quebec, Nova Scotia, New Brunswick and Prince Edward Island
  • Informed, implemented and transitioned golf clubs on a new membership model by individual presentations and follow up, resulting in increased member engagement and precise data
  • Prepared supporting material, briefing notes, agendas and scheduled Membership Committee meetings
  • Worked with provincial association on strategies and communication plans for member golf clubs and golfers
  • Planned, wrote and managed the deployment of special member communications
  • Managed, negotiated and implement membership welcome package distribution to over 300,000 individual members and clubs
  • Planned and executed membership promotion during RBC Canadian Opens, improving in person engagement with members
  • Assisted in the interview process and hiring new coordinators and interns
  • Assisted senior leadership with strategic planning and special projects
  • Received CEO Award, dedicated to an employee who demonstrated Golf Canada values

Coordinator, Member Services

Golf Canada
06.2013 - 01.2017

Education

Honours Bachelor of Commerce - Sports Administration

Laurentian University
Sudbury, ON
01.2013

Skills

  • Relationship management
  • Stakeholder engagement
  • Data analysis and reporting
  • Time management
  • Communication skills
  • Leadership skills
  • Market research
  • Change management
  • Proficient in MS Office
  • Customer-orientated
  • Data Analysis
  • Teamwork and collaboration
  • Detail-oriented
  • Efficient

Websites

Languages

French
English

Timeline

Relationship Manager, Corporate Affairs

Innovation Asset Collective (IAC)
02.2021 - 06.2024

Senior Account Executive, Membership Experience

Canucks Sports & Entertainment (CSE)
11.2018 - 01.2021

Senior Coordinator, Member Services

Golf Canada
01.2017 - 10.2018

Coordinator, Member Services

Golf Canada
06.2013 - 01.2017

Honours Bachelor of Commerce - Sports Administration

Laurentian University

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Melissa Bouffard