Summary
Overview
Work History
Education
Skills
Clients
Timeline
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Melissa Bastinelli

Melissa Bastinelli

Los Angeles

Summary

A natural communicator and relationship builder with extensive experience in connecting with diverse audiences and curating compelling, design-driven content. Demonstrated expertise in wellness brands, retail spaces, and hospitality environments, with a focus on crafting narratives that elevate brand aesthetics and foster community engagement. Passionate about storytelling and possessing a keen eye for detail, excels in creating authentic connections and delivering impactful experiences that resonate with customers and communities.

Overview

10
10
years of professional experience

Work History

Pilates Instructor

Fiore Wellness
06.2024 - Current
  • Facilitate classes that enhance core strength, flexibility and mind-body connection.
  • Provide modifications for clients with injuries or limitations, ensuring a safe and effective workout experience.
  • Contributed to studio''s revenue growth by promoting private lessons and monthly events.
  • Developed strong relationships with clients, resulting in high retention rates and referrals.
  • Collaborate with instructors and practitioners to organize retreats and events that foster connection and build community.

Jewelry Designer

MB Jewelry
01.2019 - Current
  • Develop unique, high-quality jewelry pieces by using various crafting techniques, such as soldering, and stone setting.
  • Effectively communicate design concepts to clients, team members and collaborators.
  • Curate and develop all jewelry content for platforms such as Instagram, TikTok, Facebook, Pinterest, including high-quality images, videos and reels.
  • Design and create custom jewelry for engagements, retreats and other special occasions.
  • Collaborated with production team for efficient manufacturing and timely delivery of custom orders.
  • Developed an exclusive line for a high volume retail store.
  • Negotiated contracts with retailers and galleries, increasing distribution channels for wider audience exposure.
  • Coordinated photoshoots for marketing materials, capturing the essence of each collection beautifully.
  • Manage all sales, reports and inventory.


Creative Strategist

Freelance
07.2018 - Current
  • Plan and execute creative campaigns across various channels (social media, email, content marketing, etc.) that resonate with target audiences and drive business growth.
  • Help define or refine the brand’s identity, voice, and messaging. Work on developing a unique brand position that stands out in the market.
  • Develop content plans, write copy, create visuals, or direct content production that aligns with the brand’s goals and engages customers
  • Craft compelling brand stories that evoke emotion with the audience, making the brand more relatable and trustworthy.
  • Established strong client relationships through effective communication and collaboration, resulting in repeat business opportunities.

Jewelry Designer / Buyer

Skylark Venice
09.2015 - 07.2021
  • Conceptualized and created original jewelry designs that aligned with trends and target markets
  • Developed sketches, renderings, and prototypes for new jewelry collections
  • Negotiated pricing, terms, and contracts with vendors to ensure competitive pricing and favorable terms
  • Analyzed sales data and customer feedback to adjust product assortments and inventory levels accordingly
  • Collaborated with the store management team to develop sales strategies and achieve revenue targets

Education

Bachelor Degree - Communications, English and Psychology

Western Washington University
Bellingham, WA
08.2009

Skills

  • Community Engagement
  • Educational Development
  • Custom Jewelry Design
  • Storytelling Techniques
  • Visual Brand Strategy Development
  • Curriculum Development
  • Visual Strategy
  • Social Media Expertise
  • Effective Team Coordination
  • Client Relationship Management

Clients

  • Fiore Wellness
  • Skylark Venice
  • Sagrado Holistic Ranch
  • Hotel Matilda
  • Life Flo
  • Don Bonito Hotel
  • Espresso Cielo,
  • The Pizzeria
  • Gigis Cafe
  • WSDM Marketing
  • Kimmel Realty Group
  • SaveDogs MX
  • Teatro Santa Ana
  • EDIdea

Timeline

Pilates Instructor

Fiore Wellness
06.2024 - Current

Jewelry Designer

MB Jewelry
01.2019 - Current

Creative Strategist

Freelance
07.2018 - Current

Jewelry Designer / Buyer

Skylark Venice
09.2015 - 07.2021

Bachelor Degree - Communications, English and Psychology

Western Washington University

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Melissa Bastinelli