Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Melissa Baker

Thornhill,Ontario

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring [Number]+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Insightful [Job Title] with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Enthusiastic [Job Title] adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills. Innovative Marketing leader with [Number]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Dedicated [Industry] professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Proactive and achievement-oriented [Job Title] bringing [Number] years of marketing and leadership experience with special emphasis helping [Industry] clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job Title] position. Ready to help team achieve company goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

12
12
years of professional experience

Work History

Marketing Manager, North America

Gallimore Products Inc
05.2013 - Current
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Optimized email campaigns to increase open and click-through rates.
  • Improved website visibility through development and implementation of SEO strategies.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Created and managed social media campaigns to increase brand engagement.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Wrote and distributed press releases to increase brand visibility.
  • Performed market segmentations, targeting and positioning for each product line.
  • Devised content strategy to effectively engage target audiences.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Enhanced company reputation through successful public relations initiatives and positive media coverage.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Streamlined processes within the marketing department for more efficient project management and resource allocation.
  • Conducted market research to identify new opportunities and target markets.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Paid attention to detail while completing assignments.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Acted as a team leader in group projects, delegating tasks and providing feedback.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Delivered services to customer locations within specific timeframes.
  • Gained strong leadership skills by managing projects from start to finish.
  • Developed strong organizational and communication skills through coursework and volunteer activities.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Worked well in a team setting, providing support and guidance.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Resolved problems, improved operations and provided exceptional service.
  • Learned and adapted quickly to new technology and software applications.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Strengthened communication skills through regular interactions with others.
  • Passionate about learning and committed to continual improvement.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Identified issues, analyzed information and provided solutions to problems.

Receptionist/Administrative Assistant

Markham Infiniti
05.2012 - 09.2012
  • Answer and direct incoming calls
  • Input deposits, payments and deals, filing invoices
  • Receipting charges and reporting to accounting
  • Create a positive client experience to reflect the Infiniti brand
  • Greeting and recognizing client needs with thorough, efficient customer service
  • Licensing of new and used vehicles
  • Schedule first service appointments to reflect positive CSI reports
  • Maintain customer service area and refreshment station
  • Proficient in ADP, 180, Reynolds and Reynolds, KeyTrak, System 2000

Education

Bachelor of Commerce - Global Management

TMU | Formerly Ryerson University
Toronto, ON
05.2013

Skills

  • Salesforce CRM Software
  • Product Promotion
  • Strategic Planning and Alignment
  • Marketing campaigns
  • Social Media Strategy
  • Marketing Strategy Development
  • Marketing and Advertising
  • Social Media Campaigns
  • Promotional Events
  • Creative Direction

Languages

English
Native or Bilingual
French
Elementary

Timeline

Marketing Manager, North America

Gallimore Products Inc
05.2013 - Current

Receptionist/Administrative Assistant

Markham Infiniti
05.2012 - 09.2012

Bachelor of Commerce - Global Management

TMU | Formerly Ryerson University
Melissa Baker