Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic

Melinda Mosakowski

San Diego,CA

Summary

Skilled and highly motivated marketing professional with a variety of experience and education in hospitality, customer service, and sales related roles. Enthusiastic and hardworking, with determination to generate increased revenue and brand loyalty. A true creative with devotion to detail and a deep understanding of sales and revenue generation, seeking a part time position.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Event Marketing Lead

FedEx
06.2024 - Current
  • Strategize and execute multiple physical activation and events each year to increase brand awareness and product adoption
  • Oversee preparation of marketing copy, images, videos, emails, and other collateral.
  • Conduct market research to identify new opportunities and target markets.
  • Coordinate with design and media teams to develop high-quality creative assets.
  • Generate sponsorships with related and partnering entities to enhance marketing objectives.

Business Development Manager

FedEx Dataworks
10.2023 - 06.2024
  • Socializes Dataworks' suite of digital products to external and internal customers in order to grow product awareness and gain additional product adoption
  • Conducts multiple consultations weekly with customer contacts within a variety of teams including marketing, e-commerce, and operations to identify gaps and opportunities within the business model that aligns with the Dataworks' product offering
  • Creates content in line with brand guidelines to support internal conversations with FedEx Services' team members to aid in product awareness and engagement

Senior Strategic Digital Commerce Advisor

FedEx
12.2020 - 10.2023
  • Developed and effectively communicated bespoke marketing campaigns for business partners to grow brand awareness and conversion rates through social media platforms, SEO, and paid advertising contributing to $53.4 million revenue growth for FedEx in fiscal year 2022
  • Collaborated with internal teams across multiple functions to plan and execute webinars with over 1,000+ attendees, resulting in increased product knowledge and adoption
  • Built and launched go-to market plan for product launches and revisions to an internal team of 1,500+ employees while utilizing a variety of email marketing platforms to push out campaigns that led to early product adoption
  • Led a team of 5 employees responsible for analyzing current social media and marketing trends and educating stakeholders by providing these valuable insights through a biweekly written report to an audience of 1,418 readers within FedEx
  • Utilized agile methodology alongside product marketers and developers to create digital strategies, activations, and product roadmaps, which allowed for over four successful product launches
  • Enabled SMB growth through conducting multiple SMB marketing audits weekly to present actionable insights to enhance social media marketing and content strategy
  • Presented marketing plans and strategic concepts to internal and external upper leadership including directors, vice presidents, and C level employees

Market Development Executive

FedEx
07.2016 - 12.2020
  • Planned several customer events within the San Diego market by coordinating with outside vendors and venues, resulting in increased lead generation and enhanced customer relationships
  • Partnered with cross-functional teams in order to effectively communicate FedEx's full-service portfolio to the correct customer segment in order to drive increased sales
  • Created customer facing marketing materials through platforms such as Canva and Adobe, which resulted in an increase in product awareness

Events and Sales Coordinator

Westin Kierland Resort
12.2015 - 07.2016
  • Demonstrated strong organizational skills and attention to detail through seamless execution of diverse events, resulting in heightened client satisfaction and increased sales revenue
  • Maintained relationships with clients, vendors, and stakeholders, effectively negotiating contracts and ensuring service levels in order to foster long-term partnerships
  • Implemented lead tracking process to monitor incoming inquiries and analyzed post-event feedback in order to track the ROI of events for future event strategies

Sales Associate

Pacsun
05.2011 - 05.2012
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.

Education

Bachelor of Science - Tourism Development and Management, Convention Sales and Meeting Planning

Arizona State University
Arizona
05.2016

Skills

  • Detail-Oriented
  • Customer Service
  • Upselling
  • Promotional support
  • Outgoing personality
  • Point of sale operation
  • Conflict resolution
  • Problem-solving skills
  • Payment processing

Certification

  • Marketing Software Certificate, HubSpot, 2023
  • Certified Social Media Marketing Specialist, Digital Marketer, 2020
  • Certified Content Marketing Specialist, Digital Marketer, 2020
  • Certified E-commerce Marketing Specialist, Digital Marketer, 2020

Awards

  • Director's Commitment to Excellence, Q4 2021
  • Region Leadership Award, 2019

Timeline

Event Marketing Lead

FedEx
06.2024 - Current

Business Development Manager

FedEx Dataworks
10.2023 - 06.2024

Senior Strategic Digital Commerce Advisor

FedEx
12.2020 - 10.2023

Market Development Executive

FedEx
07.2016 - 12.2020

Events and Sales Coordinator

Westin Kierland Resort
12.2015 - 07.2016

Sales Associate

Pacsun
05.2011 - 05.2012

Bachelor of Science - Tourism Development and Management, Convention Sales and Meeting Planning

Arizona State University

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Melinda Mosakowski