Melina Rasaei
North Vancouver,Canada
Summary
Highly accomplished digital marketing professional with over Five years of experience in social media management and digital advertising. Demonstrated expertise in developing and executing innovative digital marketing strategies to amplify brand visibility and foster meaningful engagement with target audiences. Adept at managing multiple social media accounts, crafting compelling content, and leveraging data-driven insights to optimize campaign performance. Proven track record of delivering successful digital marketing initiatives that drive tangible results. Strong communication and project management skills, ensuring seamless execution of marketing campaigns and initiatives.
Overview
10
10
years of professional experience
Work History
Digital Marketing Specialist
Immigration Consultants Group Canada Inc.
03.2020 - Current
- Assess product/service characteristics to determine marketing needs
- Advise on marketing, advertising, and sales strategies
- Develop and implement direct and digital marketing campaigns
- Analyze campaign performance and report on metrics
- Manage social media accounts and customer feedback
- Develop engaging content for social media platforms
- Plan, execute, and optimize paid advertising campaigns on various social media platforms
- Reach out to influencers to establish partnerships or collaborations
- Create and evaluate public relations strategies
- Coordinate media interviews and conferences
- Coordinate promotions for external audiences
- Design and implement marketing plans, including promotional materials
- Optimize website content for search engines using keywords, meta tags, and descriptions
- Organize and categorize website content for a logical and user-friendly navigation experience
- Set up and track website analytics using tools like Google Analytics to understand visitor behavior and improve conversion rates
- Regularly update website content including text, images, and multimedia elements for accuracy and relevance
- Install, configure, and update WordPress plugins.
Sales and Marketing Manager
Daryan Tejarat Trading Co.
08.2017 - 12.2019
- Contribute information, ideas, and research for marketing strategies
- Detail, design, and implement marketing plans
- Develop sales strategies and approaches
- Answer client questions about product and service benefits
- Maintain excellent client relationships
- Track sales data to meet quotas or goals
- Analyze trends, data, demographics, and pricing strategies
- Create and present performance reports
- Assist in hiring, managing, and directing marketing and sales teams
- Assign employees to projects or client accounts
- Attending trade shows and traveling to meet clients.
Sales and Marketing Executive Assistant
Daryan Tejarat Trading Co.
04.2017 - 08.2017
- Assist marketing managers in managing integrated marketing campaigns
- Provide recommendations for future strategic initiatives
- Conduct market research
- Translate complex data into insights for marketing strategies
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities
- Plan and execute initiatives to reach the target audience through appropriate channels
- Analyze marketing data to shape future strategies
- Liaise with all concerned parties for planning, execution, and monitoring of marketing activities
- Stay up to date with market and online trends
- Maintain awareness of best practice marketing techniques/tools.
Administrative Officer
Daryan Tejarat Trading Co.
06.2014 - 03.2017
- Manage office administrative procedures, review and evaluate new procedures
- Create work priorities and make sure that the deadlines are met, and all procedures are going well
- Plan for the office services (forms, equipment, supplies, and maintenance)
- Manage administrative operations such as budgeting and project planning
- Prepare regular reports on expenses and office budgets
- Organize a filing system for important and confidential company documents
- Maintain and update company databases
- Answer queries from employees and clients
- Maintain a company calendar and schedule appointments
- Prepare reports and presentations with statistical data, as assigned
- Distribute and store correspondence (e.g
- Letters, emails, and packages)
- Manage office supplies stock and place orders.
Education
Bachelor’s Degree - Business Administration
Payam Poor University
Iran06.2014
Skills
- Skilled in Project Management for efficient task execution
- Proficient in using applications such as Adobe Photoshop, Premiere Pro, Canva, and CapCut
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint)
- Communicate clearly in English/Farsi
- Experienced in graphic design and video editing for creating visually engaging content
- Proficient WordPress website administrator, ensuring smooth functionality and content management
- Collaborating team player, adept at fostering synergy
- Demonstrates strong leadership skills, guiding teams toward success through clear communication and vision
- Dedicated to delivering exceptional experience and resolving inquiries effectively for clients
References
References are available upon your request.
Timeline
Digital Marketing Specialist
Immigration Consultants Group Canada Inc.
03.2020 - Current
Sales and Marketing Manager
Daryan Tejarat Trading Co.
08.2017 - 12.2019
Sales and Marketing Executive Assistant
Daryan Tejarat Trading Co.
04.2017 - 08.2017
Administrative Officer
Daryan Tejarat Trading Co.
06.2014 - 03.2017
Bachelor’s Degree - Business Administration
Payam Poor University
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